Pho3nix Kids By Brownlee Foundation Extends Partnership

April 21, 2024

Inspiring thousands more young athletes to get active.

/ENDURANCE SPORTSWIRE/ – The Pho3nix Foundation and Mana Sports and Entertainment Group are proud to announce a two-year extension of the partnership with the Brownlee Foundation through the Pho3nix Kids by Brownlee Foundation mini-triathlon event series.

Pho3nix Kids by Brownlee Foundation events are free for primary schools to attend, with local schools invited on a county or city-wide basis. Open to Key Stage 2 children from 7 to 11 years old, the beginner-friendly events are designed to be a fun and inclusive introduction to the sport and elements of triathlon. With shorter swim distances in shallow water and all equipment provided on the day including scooters for children unable to ride a bike, kids of all abilities and backgrounds can participate.

Last year, Pho3nix Kids by Brownlee Foundation welcomed more than 11,500 children across the finish line, including a landmark 50,000th participant since the Brownlee Foundation began holding its events in 2014.

The partnership extension takes Pho3nix Kids by Brownlee Foundation through 2024 and into 2025, allowing the events to reach even more children and encourage their love of sport and active lifestyle by providing the financial support for the Brownlee Foundation.

“We’re delighted to extend our partnership with the Pho3nix Foundation to deliver our kids triathlon events, along with our new Pho3nix Kids by Brownlee Foundation Pathway Program,” says Jonathan Brownlee.

“By exposing lots of young people to swim, bike, run and triathlon we hope that being active becomes a passion going forward and they experience the same joy that Alistair and I have had.

The reputation we have built up through sport gives us an amazing opportunity to inspire people to participate in sport and activity, and we take that responsibility very seriously which is why we set up the Brownlee Foundation.

We love getting along to as many events as possible and will try to again this year, as registrations are already exceeding 2023.”

This also allows the Pho3nix Foundation to expand its support for youth sport development through additional funding for the Brownlee Foundation to implement and strengthen its follow-on programs that help develop existing pathways or establish new options for continued participation.

This year they aim to implement in-school activities, as well as “feeder” sessions to address gaps in capability: kids can access further swim, bike or run activity in a non-competitive environment to improve their skills so they can eventually join local club sessions.

“The events are successful in getting large numbers of children to try their hand at sport, but we want to make sure that they can find opportunities where they can continue to participate outside of the events, in their schools and communities,” says Charis Palmer-Smeaton, Head of Charity at the Brownlee Foundation.

The continued partnership heralds the opportunity to impact even more young lives and achieve the goals shared by the Pho3nix Foundation and Brownlee Foundation, introducing sport and movement to more children around the world.