Peloton’s new bike rental program is officially live

September 13, 2022

Earlier this year, the program was offered to a testing pool of a select few states. Rentals were available through some of Peloton’s in-person showrooms in Texas, Florida, Minnesota, and Colorado, among a few other locations. The brand is now diving head-first into the rental market by expanding across the mainland U.S. We’ve seen this kind of rental model with other high-priced products like Snoo (opens in a new tab), the upscale (and extremely expensive) baby bassinet. Mashable