Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness

December 13, 2023

Eight months after a total company rebrand that welcomed new fitness enthusiasts across a variety of demographics, Peloton has released ‘The Peloton Report: A Fitness Journey,’ which unearths what motivates (and hinders) progress, how consumers pursue fitness, what they hope to achieve, and how they use tech on their fitness journey.

Peloton has seen both a rise and fall in recent years, but has continued to endure as the brand that put connected fitness on the map. This year, Peloton fully embraced change as a way to chart a new course, reintroducing its brand with a vision of “anyone, anywhere” fitness that shifted its focus away from hardware and towards its app, inviting everyone to access free fitness content across a variety of modalities. Athletech News