PBR Engages The Cowtown to Organize Race During the 2023 PBR World Finals Week

March 21, 2023

Traditional 5K run to be accompanied by a 3K fun-run where all participants must complete the race while wearing cowboy boots

FORT WORTH, Texas /ENDURANCE SPORTSWIRE/ – The Cowtown has been engaged by PBR (Professional Bull Riders) to organize a first-of-its-kind 5K/3K Fun Run in conjunction with the PBR World Finals: Unleash The Beast, being held in Fort Worth, Texas, May 12 -21. The PBR Ariat Boot Trot will occur on Saturday, May 20 in the iconic Fort Worth Stockyards. Races begin at 8:00am. Runners can register for a traditional 5K or the 3K that must be completed in cowboy boots.

Entry to the PBR Ariat Boot Trot 5K is available for $50 and the PBR Ariat Boot Trot 3K for $30. Race price will increase by $5 on Saturday, April 1 and again on Monday, May 8.

Registration for the PBR Ariat Boot Trot 5K/3K is open now at https://bit.ly/pbrtrot.

Registration includes a medal and commemorative race T-shirt. Finisher prizes are offered for overall male, female, and junior (17 and under) for both distances.

In the PBR Ariat Boot Trot 3K, the top overall male, female and junior (17 and under) finisher will receive a pair of Ariat boots. The PBR Ariat Boot Trot 5K will also crown an overall male, female and junior (17 and under) finisher, earning a $200 Boot Barn gift card, pair of Ariat Boots and a boot cleaning kit. Age division recognition for first, second and third-place finishers will also occur.

The 2023 PBR World Finals opening weekend will take place at Dickies Arena Friday, May 12 and Saturday, May 13 at 7:45 p.m., and Sunday, May 14 at 1:45 p.m. The action will continue on Thursday, May 18, Friday, May 19, and Saturday, May 20 at 7:45 p.m., concluding on Sunday, May 21 at 1:45 p.m.

Single-day tickets for the 2023 PBR World Finals: Unleash The Beast event go on sale now, and start at $46, plus fees. Tickets can be purchased online at ticketmaster.com and PBR.com, at the Dickies Arena Box Office or by calling PBR customer service at 1-800-732-1727. The Dickies Arena Box Office is open Monday-Friday 10:00 a.m. – 6:00 p.m. CT and on event days.

For more information about the 2023 PBR World Finals: Unleash The Beast and to see the complete event schedule, visit https://pbr.com/event-schedule/event/4849/2023-pbr-world-finals.

About The Cowtown:

The 46th running of The Cowtown will take place on February 24 -25, 2024 at Will Rogers Memorial Center. Run annually, The Cowtown is a Fort Worth tradition that includes the Adult 5K, Kids 5K, 10K, Half Marathon, Full Marathon, and Ultra Marathon. Virtual options to run all distances are available. Proceeds from The Cowtown benefits the C.A.L.F. (Children’s Activities for Life and Fitness) Program, a youth health initiative that supports a lifelong pursuit of physical activity.  For more information and to register for next year, visit cowtownmarathon.org.

About PBR (Professional Bull Riders):

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.