Join
×

Patent Watch: Trek, Canyon and others patent bike boxes for the D2C market

October 14, 2021

A box designed for consumers is precisely what Trek has targeted in a recent patent application, Bicycle Packaging System. The Detailed Description section of the patent filing is surprisingly clear (unlike the broad language common in patent descriptions) about this: “Described herein are methods and systems for packaging bicycles that are to be directly delivered to end users. The proposed packaging systems are designed to be user friendly, and do not require the user to lift the bicycle frame or other bicycle components out the top of the box.”

A box that opens on the side, not at the top, is the difference that jumps out most between Trek’s box design and a conventional bike box. Bicycle Retailer