Outdoor Sports Marketing Expands Award-Winning Team

November 11, 2025

November 11, 2025 /ENDURANCE SPORTSWIRE/ – Outdoor Sports Marketing (OSM) looks ahead to 2026 and beyond, remaining steadfast in our commitment to innovation, growth, and meaningful partnerships. Building on a legacy of excellence across 18 states and 3 regions, we are poised for our strongest chapter yet. With great excitement, we welcome three new members to our award-winning team of talented professionals—further strengthening our ability to deliver outstanding results and elevate every brand and retailer we serve.

Gaston Farmer (Territory Rep)

Gaston brings over a decade of experience in the outdoor industry. Starting his career at Rock/Creek Outfitters and later working as a field service rep at OSM, Gaston has a background focused on retail management and brand support. His passion for connecting people with the outdoors is matched by his deep knowledge of backcountry pursuits and client management, skills that have shaped his work in both the outdoor retail and land conservation sectors. Gaston recently celebrated his first 50k at the finish line of The Stump Jump outside Chattanooga, TN.

Wendy Stanley (Territory Rep)

Wendy comes to OSM with over 20 years of experience in retail, brand and agency management within the outdoor industry. Wendy’s career has been marked by a unique ability to connect customers, retailers, and brands, having worked in various roles from retail management to buyer and sales rep coordinator. Notable achievements include being recognized with the Grassroots Outdoor Alliance “Rolling Rack” Rep of the Year Award in 2018 and leading customer service and DEI initiatives at Oboz Footwear. A champion for the outdoors, Wendy is excited to strengthen relationships across the Southeast, assisting both retailers and enthusiasts alike in crafting their best experiences.

Joshua Gibbs (Channel Lead)

Joshua brings a collaborative, team first approach to leadership, developed across his nearly 30 years of experience in the Outdoor, Footwear, Snowsports, and Hunting industries. His unique background blends retail management, brand development, and omni-channel integration, across diverse markets including North America, EMEA, LATAM, and APAC. Joshua is also passionate about the next generation of outdoor, dedicating his free time to mentoring entrepreneurs through the Greenhouse Outdoor Recreation Program at the Walton College of Business, serving on the boards of two youth cycling teams and teaching environmental stewardship to elementary school students. Joshua is excited to be a part of OSM’s continued growth and positive influence in the outdoor industry.

About Outdoor Sports Marketing

OSM has put the focus on people for over 25 years. We strive to create positive, long-lasting relationships between the makers of great products and the dynamic retailers that bring them to life. With a passion for exceptional service, smart marketing, and authentic sales, OSM helps ensure success for all our partners in the outdoor industry. Learn more about who we are, what we do and the brands we represent at meetosm.com.