Outdoor Market Alliance Kicks Off First Summer Market Week

June 6, 2022

Regional Market Week to Showcase Over 175 Outdoor Specialty Brands

June 6, 2022 – /ENDURANCE SPORTSWIRE/ LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, resort, run and bike markets in the Rockies region, is launching its first Summer Market Week, June 13th-17th. OMA will be hosting specialty retail buyers at their new showroom spaces in Lakewood, Colorado.

Conveniently located close to Denver, Boulder, and Golden, the OMA showrooms are at 11111 W 6th Avenue in Lakewood and will be open to buyers starting with a happy hour on June 13th from 4-6 PM, and during business hours throughout the week. Buyer attendees are also invited to join a group run on Green Mountain in Lakewood on June 15th at 5 PM, followed by beers at OMA.

“We couldn’t be more excited about the community we’re creating and the vision we have for Outdoor Market Alliance” said Keith Reis, founding board member of OMA. “We realized that an outdoor industry hub for our customers, combined with a mission that supports our communities and values was a shared vision for what’s next in our markets. Beyond sharing space, we’re sharing resources, knowledge, best practices and access to B2B partners that support our retail partner relationships and elevate our businesses as a whole.”

Summer Market Week will also feature B2B education and training onsite provided by Elastic and NuORDER e-commerce and digital merchandising solutions, and data, industry expertise, and prescriptive analytics from NPD Group. The community cause partner for Summer Market Week will highlight Big City Mountaineers, with OMA hosting their booth space and promoting the organization among their retailer network.

“OMA isn’t just a bunch of reps sharing rent. We knew we wanted to create a new and compelling format and vision for the future of outdoor retail,” added Reis. “We are thrilled to be hosting our first Summer Market Week next week and bringing the outdoor community together at our new showroom location. This is just the beginning of our journey. Every one of us got our start somewhere, and this is now a place where others can do the same.”


Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold; to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment and to diversity and inclusivity in the outdoor markets.