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September 2, 2025
ShowcasedMountain Hardwear Unveils Fall 2025 Collection Blending Technical Performance with Progressive Style
RICHMOND, Calif. (September 2, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in technical performance apparel and equipment, today announced the launch of its Fall 2025 collection. The new line, available for purchase now at mountainhardwear.com, features innovative designs across several categories – including backcountry, freeride, cold weather trail, and...
August 28, 2025
ShowcasedWestern North Carolina Launches Thrive Outside Initiative to Expand Outdoor Access for Youth and Families
Asheville, NC /ENDURANCE SPORTSWIRE/ - On August 25, 2025, a diverse coalition of community leaders, funders, outdoor advocates, and government partners gathered at Wrong Way River Lodge & Cabins along the French Broad River to celebrate the official launch of Thrive Outside Western North Carolina — a new multi-year initiative...
June 9, 2025
Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients
Chicago, IL (June 9, 2025) /ENDURANCE SPORTSWIRE/ – Sur Nutrition, a leader in plant-based performance products, announces the release of its Organic Meal Replacement Shake, a thoughtfully formulated, chef-crafted shake designed to nourish athletes, professionals, and wellness enthusiasts with real ingredients and real flavor. The new product is currently available...
June 6, 2025
Mount to Coast Enters the Trail Category with Award-Winning T1
HONG KONG (June 6, 2025) /ENDURANCE SPORTSWIRE/ – Today, Mount to Coast, the first performance shoe brand to specialize in ultrarunning and long-distance pursuits, enters the trail running category with the debut of its first trail shoe: the T1. Engineered in Mount to Coast’s cutting-edge biomechanics lab and refined by...
May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...
May 5, 2025
ShowcasedConquer Every Moment Under The Sun:
RICHMOND, CA (May 5, 2025) /ENDURANCE SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...
April 25, 2025
3M™ Thinsulate and 3M™ Scotchgard™ Showcases Unmatched Innovation at the XGames China
April 24, 2025 /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and fabric care technologies, proudly sponsored the prestigious X-Games China held at the iconic Beidahu Ski Resort. Renowned for uniting the world’s best athletes, the X-Games exemplify global excellence in winter sports, combining thrilling competitions with a...
April 25, 2025
GSI Outdoors Celebrates 40 Years of Adventure, Innovation, And Campside Comfort
SPOKANE, Wash. (April 24, 2025) /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a leading name in outdoor cookware, tableware, cutlery, and insulated drinkware, today proudly announces its 40th anniversary. For four decades, GSI Outdoors has been equipping adventurers of all kinds with reliable, innovative, and thoughtfully designed gear, becoming a trusted companion...
April 22, 2025
ShowcasedMountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins
RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...
April 22, 2025
Thermore Launches Exclusive Earth Day Jacket with Contrado
Milan /ENDURANCE SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...
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