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October 2, 2025
ShowcasedMount to Coast™ Ushers in New Era of Running Performance with H1, a Hybrid Shoe Redefining Durability
HONG KONG (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today debuted the H1, a hybrid road-to-trail model which aims to challenge industry standards for longevity, sustainability and durability. The brand’s new midsole, CircleCELL™, earned an ISPO...
September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /ENDURANCE SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
September 2, 2025
ShowcasedMountain Hardwear Unveils Fall 2025 Collection Blending Technical Performance with Progressive Style
RICHMOND, Calif. (September 2, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in technical performance apparel and equipment, today announced the launch of its Fall 2025 collection. The new line, available for purchase now at mountainhardwear.com, features innovative designs across several categories – including backcountry, freeride, cold weather trail, and...
August 28, 2025
ShowcasedWestern North Carolina Launches Thrive Outside Initiative to Expand Outdoor Access for Youth and Families
Asheville, NC /ENDURANCE SPORTSWIRE/ - On August 25, 2025, a diverse coalition of community leaders, funders, outdoor advocates, and government partners gathered at Wrong Way River Lodge & Cabins along the French Broad River to celebrate the official launch of Thrive Outside Western North Carolina — a new multi-year initiative...
June 9, 2025
Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients
Chicago, IL (June 9, 2025) /ENDURANCE SPORTSWIRE/ – Sur Nutrition, a leader in plant-based performance products, announces the release of its Organic Meal Replacement Shake, a thoughtfully formulated, chef-crafted shake designed to nourish athletes, professionals, and wellness enthusiasts with real ingredients and real flavor. The new product is currently available...
June 6, 2025
Mount to Coast Enters the Trail Category with Award-Winning T1
HONG KONG (June 6, 2025) /ENDURANCE SPORTSWIRE/ – Today, Mount to Coast, the first performance shoe brand to specialize in ultrarunning and long-distance pursuits, enters the trail running category with the debut of its first trail shoe: the T1. Engineered in Mount to Coast’s cutting-edge biomechanics lab and refined by...
May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...
May 5, 2025
ShowcasedConquer Every Moment Under The Sun:
RICHMOND, CA (May 5, 2025) /ENDURANCE SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...
April 25, 2025
3M™ Thinsulate and 3M™ Scotchgard™ Showcases Unmatched Innovation at the XGames China
April 24, 2025 /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and fabric care technologies, proudly sponsored the prestigious X-Games China held at the iconic Beidahu Ski Resort. Renowned for uniting the world’s best athletes, the X-Games exemplify global excellence in winter sports, combining thrilling competitions with a...
April 25, 2025
GSI Outdoors Celebrates 40 Years of Adventure, Innovation, And Campside Comfort
SPOKANE, Wash. (April 24, 2025) /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a leading name in outdoor cookware, tableware, cutlery, and insulated drinkware, today proudly announces its 40th anniversary. For four decades, GSI Outdoors has been equipping adventurers of all kinds with reliable, innovative, and thoughtfully designed gear, becoming a trusted companion...
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