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October 14, 2025
ShowcasedMountain Hardwear Unveils Mythogen™ GORE-TEX® PRO Outerwear
RICHMOND, Calif. (October 14, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance mountain apparel and equipment, just launched its most technical backcountry ski kit ever: the Mythogen™ GORE-TEX® PRO Jacket and Bib. Available now, Mythogen™ was made for adaptation in the wildest mountains and the harshest of weather....
October 10, 2025
Subaru of New England & Snowbound Expo in partnership to give back to local Boston charities
October 10, 2025 /ENDURANCE SPORTSWIRE/ - Subaru of New England and Snowbound Expo have announced plans to expand their collaboration on community-driven initiatives, with a bolstered focus on donations of pre-loved snow sports apparel of all sizes at Snowbound Expo 2025. Snowbound Expo is New England’s leading consumer event for...
October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
October 8, 2025
Raccoon Media Group enters Middle East market with launch of Run Show MENA
October 8, 2025 /ENDURANCE SPORTSWIRE/ - Raccoon Media Group has today announced the launch of Run Show MENA, a new B2C and B2B running exhibition set to take place at the Dubai Exhibition Centre on 3–4 October 2026. Over 100 high-profile guests attended a launch party at Dubai Exhibition Centre...
October 2, 2025
ShowcasedMount to Coast™ Ushers in New Era of Running Performance with H1, a Hybrid Shoe Redefining Durability
HONG KONG (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today debuted the H1, a hybrid road-to-trail model which aims to challenge industry standards for longevity, sustainability and durability. The brand’s new midsole, CircleCELL™, earned an ISPO...
September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /ENDURANCE SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
September 2, 2025
ShowcasedMountain Hardwear Unveils Fall 2025 Collection Blending Technical Performance with Progressive Style
RICHMOND, Calif. (September 2, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in technical performance apparel and equipment, today announced the launch of its Fall 2025 collection. The new line, available for purchase now at mountainhardwear.com, features innovative designs across several categories – including backcountry, freeride, cold weather trail, and...
August 28, 2025
ShowcasedWestern North Carolina Launches Thrive Outside Initiative to Expand Outdoor Access for Youth and Families
Asheville, NC /ENDURANCE SPORTSWIRE/ - On August 25, 2025, a diverse coalition of community leaders, funders, outdoor advocates, and government partners gathered at Wrong Way River Lodge & Cabins along the French Broad River to celebrate the official launch of Thrive Outside Western North Carolina — a new multi-year initiative...
June 9, 2025
Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients
Chicago, IL (June 9, 2025) /ENDURANCE SPORTSWIRE/ – Sur Nutrition, a leader in plant-based performance products, announces the release of its Organic Meal Replacement Shake, a thoughtfully formulated, chef-crafted shake designed to nourish athletes, professionals, and wellness enthusiasts with real ingredients and real flavor. The new product is currently available...
June 6, 2025
Mount to Coast Enters the Trail Category with Award-Winning T1
HONG KONG (June 6, 2025) /ENDURANCE SPORTSWIRE/ – Today, Mount to Coast, the first performance shoe brand to specialize in ultrarunning and long-distance pursuits, enters the trail running category with the debut of its first trail shoe: the T1. Engineered in Mount to Coast’s cutting-edge biomechanics lab and refined by...
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