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April 25, 2025
3M™ Thinsulate and 3M™ Scotchgard™ Showcases Unmatched Innovation at the XGames China
April 24, 2025 /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and fabric care technologies, proudly sponsored the prestigious X-Games China held at the iconic Beidahu Ski Resort. Renowned for uniting the world’s best athletes, the X-Games exemplify global excellence in winter sports, combining thrilling competitions with a...

April 25, 2025
GSI Outdoors Celebrates 40 Years of Adventure, Innovation, And Campside Comfort
SPOKANE, Wash. (April 24, 2025) /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a leading name in outdoor cookware, tableware, cutlery, and insulated drinkware, today proudly announces its 40th anniversary. For four decades, GSI Outdoors has been equipping adventurers of all kinds with reliable, innovative, and thoughtfully designed gear, becoming a trusted companion...

April 22, 2025
ShowcasedMountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins
RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...

April 22, 2025
Thermore Launches Exclusive Earth Day Jacket with Contrado
Milan /ENDURANCE SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...

April 8, 2025
ShowcasedAllied Cycle Works Unveils Next-Generation ABLE Gravel Bike
BENTONVILLE, AR (April 8, 2025) /ENDURANCE SPORTSWIRE/ — Allied Cycle Works is proud to announce the launch of the all-new ABLE gravel bike, a ground-up redesign of the brand's premier gravel race platform. The next-generation ABLE meets the demands of today's fastest, most technical gravel racecourses by utilizing an all-new...

April 1, 2025
CamelBak Returns to UCI World Cup XC Racing with SCOTT-SRAM MTB Racing Team
IRVINE, CA (April 1, 2025) /ENDURANCE SPORTSWIRE/ - CamelBak, the global leader in hydration solutions, proudly announces its return to the UCI Cross Country World Cup racing scene as the official hydration partner of the SCOTT-SRAM MTB Racing Team. This partnership marks a return to the highest level of mountain...

March 31, 2025
ShowcasedTour de Big Bear Launches Exciting NEW XC Mountain Bike Race for 2025
Big Bear Lake, CA (MARCH 31, 2025) /ENDURANCE SPORTSWIRE/ – The Big Bear Cycling Association (BBCA) is excited to unveil the latest addition to the renowned Tour de Big Bear: the all-new "Dirty Burro 50K XC Mountain Bike Race." Set to take mountain biking enthusiasts through some of California’s most...

March 4, 2025
ShowcasedMountain Hardwear Unveils Spring 2025 Collections
RICHMOND, Calif. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance outdoor apparel and gear, is proud to introduce its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection, and...

February 24, 2025
3M joins the recent Freeride World Tour Qualifier in Hemu, China
ST. PAUL, Minn. (February 24, 2025) /ENDURANCE SPORTSWIRE/ - 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently joins the Freeride World Tour (FWT) qualifier event in Hemu, China. The Freeride World Tour Qualifier, held in the heart of the Altai Mountains, requires participants...

February 10, 2025
Showcased3M collaborates with Hazzys, Lafuma, Pelliot, and Vector on fresh outdoor styles
ST. PAUL, Minn. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and moisture-wicking technology, has teamed up with four exciting brands—Hazzys, Lafuma, Pelliot, and Vector—to bring 3M™ Thinsulate™ Insulation to the slopes in fresh and exciting styles. The latest looks were recently showcased at the...