On’s campaign, Soft Wins, spotlights softness as a strategy for runners

July 22, 2025

Fronted by On athlete and four-time world champion Hellen Obiri, the latest chapter of On’s campaign, Soft Wins, spotlights softness as a strategy for resilience, recovery, and going the distance – alongside the launch of the new Cloudsurfer Max shoe. ENDURANCE.BIZ