OluKai Launches Premium Shearling, Leather, and Wool Slippers
September 28, 2020
New Designs Enhance Comfort of Home and Stand Up to Daily Adventures
Irvine, CA – Sept. 28, 2020– OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for comfort, OluKai is taking the aloha spirit one step further by becoming a true player in the slipper category. The new collection is an expansion on the brand’s best-selling Moloa slipper for men and Nohea slipper for women, both featuring soft, premium nubuck leather, warm shearling, and OluKai’s signature support. OluKai’s fall/winter slipper collection offers a variety of styles designed for year-round wear that slide straight from the comfort of home to the afternoon surf check– keeping the two-mile radius cozy and stylish.
“People are craving comfort and spending more time in slippers now than ever before” comments Blaine Conrad, VP of Product, OluKai. “These new additions to our line offer the comfort and support needed for daily wear with outsoles that will stand up to adventures past the welcome mat.”
The 5-star rated men’s Moloā Slipper is the purest form of laid back luxury with premium nubuck leather and warm shearling lining. The new men’s Kipuka Hulu slipper builds on the luxurious comfort of the Moloā with the inclusion of a textured rubberized outsole for enhanced versatility.
The temperature-regulating wool Moloā Hulu provides plush comfort and warmth in a lightweight package while the new cotton and terry cloth Mahana slipper offers a breathable, breezy feel for year-round comfort.
The women’s Ku’una slipper builds on the top-selling shearling lined leather Nohea Slipper design with additional fur for extra style and comfort.
Slippers can take to the streets and trails with the women’s Malua Hulu, Pehuea Heu, and Pehuea Hulu. The new Malua Hulu is a fully shearling lined chukka-style boot featuring premium waterproof leather and a hearty outsole for enhanced traction on wet or snowy surfaces. With waterproof nubuck leather, a plush, shearling lining, and hearty sneaker outsole, the Pehuea Heu has OluKai’s best-selling Pehuea silhouette, with a cozier, cooler-season twist. High design meets high function with the plush, shearling-lined Peheua Hulu slipper boot.
All styles but the women’s slipper booties feature OluKai’s signature Drop-in Heel®, which offers shoe and slide functionality. A dual density, removable and washable footbed inspired by OluKai’s “Wet sand principle,” mirrors the feeling of bare feet in wet sand. The wool-lined footbeds help regulate temperature. All styles include lightweight, rubberized outsoles to be taken anywhere– or nowhere.
OluKai is a sought-after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. OluKai is one of less than 2k brands worldwide (and only a handful of footwear brands) to be Certified B-Corporation; in production, OluKai helps minimize waste water, reduce hazardous substances in manufacturing and build quality products that last longer, lessening their manufacturing footprint. For more information visit www.OluKai.com or #AnywhereAloha.