NYSC Adds AI Coaching in Retention Play

April 13, 2026

New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once.

The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching platform.

Members can access MYCO through the Zing Coach app beginning April 13 and try it free for 30 days. After the trial, the subscription is $15 per month and will be billed separately from their NYSC membership.

MYCO is meant to complement personal trainers, not replace them — handling the in-between with guidance and accountability to keep members engaged, NYSC said. Athletech News