NYCRUNS and Hiccup Team Up to Eliminate Cup Waste on Race Day

October 24, 2023

Brooklyn, NY, October, 2023/ENDURANCE SPORTSWIRE/ – NYCRUNS makes great strides towards a more environmentally-friendly race by partnering with Hiccup, a reusable cup service working to eliminate cup waste at endurance events.

“We at Hiccup are excited to make our debut in New York by providing our service to NYCRUNS,” said Kristina Smithe, Founder of Hiccup. “We are excited for more runners to use our service and help our mission to eliminate cup waste.”

Hiccup will make its first NYCRUNS appearance starting this weekend at the NYCRUNS Haunted Island 5K & 10K, a two-day Halloween event on Governors Island starting with a 10K on Saturday, October 28, and a 5K on Sunday, October 29.

“Hiccup is a great solution to eliminate cup waste and make our events a little bit greener,” said Steve Lastoe, Founder and CEO, NYCRUNS. “At Haunted Island alone, we will be preventing approximately 10,000 cups from going to the landfill by going with a reusable option.”

Participants of the NYCRUNS Haunted Island 5K & 10K will use Hiccup’s blue silicone cups at all hydration stations on the course and post-finish. Hiccup provides designated bins for the runners to toss their cups into after use. After each race, Hiccup collects and sanitizes all used cups to prepare them for future races.

“We’re excited to continue exploring and implementing more sustainable practices to the best of our ability moving forward,” said Lastoe.

The NYCRUNS Haunted Island 5K & 10K is a Halloween-themed race taking place on Governors Island. The two races will take place on separate days with the 10K on Saturday, October 28, 2023, and the 5K on Sunday, October 29, 2023. To learn more about the event, visit: www.nycruns.com/race/nycruns-haunted-island-5k-10k.

Founded in 2009, NYCRUNS will produce approximately 20 running events for over 75,000 athletes in 2023. These events include their flagship event, the NYCRUNS Brooklyn Half Marathon and the Newport Liberty Half Marathon – one of the largest half marathons in New Jersey. For more information on NYCRUNS, visit: www.nycruns.com.


Hiccup is a reusable cup service that provides silicone cups for running events nationwide. Since the company’s debut in 2020, Hiccup has surpassed saving 300,000 cups from going to the landfill at running events. They aim to provide the same experience runners already have with a disposable cup while working with running events to tackle their biggest contribution to the landfill on race day. For more information on Hiccup, visit: www.hiccupearth.com.