Nuun Launches a Sustainable Event Guide for Endurance Event Organizers

February 9, 2020

Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA

Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to support organizers in planning more sustainable sports events. The launch of the Guide coincides with the race industry’s largest gathering of running sector influencers and professionals in the world, Running USA’s annual conference in Las Vegas, Nevada.

The Guide has been designed for race organizers, to support their efforts to host more sustainable events and provide guidance for decision-making that is defensible socially, environmentally and financially. A responsible event is one that undertakes a holistic assessment of the ways the event affects people, generates economic activity, and uses raw materials and energy that affect local ecosystems and Earth’s broader ecology. The Guide provides an onramp opportunity to help make the path to sustainability more accessible for events of all sizes.

Shelley Villalobos, the managing director of the Council for Responsible Sport said, “This Guide prompts organizers to consider—what’s left when the event is over? What resources have been used? What has been created or otherwise has changed, where, and for whom? Leading responsible events will answer those questions with ever-greater precision in ways their communities embrace. This Guide supports that journey regardless of the size, scale and budget of the event or its host entity.”

“At Nuun we prioritize Clean Product, Clean Sport and Clean Planet as pillars of our brand. We always seek to perform better across the board, and our team is hard at work to double down on our sustainability initiatives,” said Kevin Rutherford, Nuun President and CEO. “The path is challenging, and we are still learning, but we must push forward no matter the difficulties. Partnering with the Council for Responsible Sport on this Guide is one way that we can share our learnings with the industry and help scale the efforts that are needed to work towards our goal of a Clean Planet.”

The Practical Guide to Hosting Radically Responsible Events can be downloaded at https://www.councilforresponsiblesport.org/runrad

About Council for Responsible Sport

Since 2007, the Council for Responsible Sport has been helping people measure and manage the social and environmental impacts of their events. Certified events are some of the world’s leading examples of responsible sport in action.

The Council’s vision is a world where responsibly produced sports events are the norm and its mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing and to actively support event organizers who strive to make a difference in their communities. The current version of the Responsible Sport Standards (v.4.2) was developed by an outside working group of both sustainability and sport industry experts, reviewed by a wide range of stakeholders throughout 2013 and implemented in January 2014. www.CouncilforResponsibleSport.org

About Nuun & Company

Nuun is a hydration company with the mission of inspiring more movement for happier, healthier lives. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel and immune support. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 15-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company’s culture and mission have been recognized by Outside Magazine, who named Nuun to its’ 2017 and 2018 ‘Best Places to Work’ lists. To learn more, visit  www.nuunlife.com or follow them at @nuunhydration and #nuunlife.