Nike, Skechers, Levi’s Are Among the Top Brands American Consumers Would Consider Purchasing: Survey

March 12, 2026

Nike is the most considered fashion brand in the U.S., according to YouGov’s new U.S. fashion retailer rankings 2026 report — which analyzes the apparel, footwear and accessories brands Americans are most likely to consider purchasing.

The ranking is based on YouGov BrandIndex data collected from more than 32,600 U.S. adults between Feb. 1, 2025 and Jan. 31, 2026. The report examines how leading brands perform across three key measures: consideration, quality and value. WOMEN’S WOMEN DAILY