Nike Beats the Street in Q1 as 8,000 Employees Redirected to ‘Sport Offense’

September 30, 2025

Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon conference call on Tuesday that the company has realigned 8,000 of its employees to Sport Offense, a new initiative that aligns the three brands — Nike, Jordan and Converse — “into more nimble-focused teams by sport.” Footwear News