All Posts by Keep Communications.
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Ford Joins Spartan As Presenting Partner Of The New England Series
BOSTON, MA (SEPTEMBER 9, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance brand, has announced the return of its partnership with Ford, making the iconic automaker the Official and Exclusive Auto Partner of the Spartan…
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Combat Flip Flops Joins Spartan for Merchandise Collaboration
BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its…
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Wembley Delivers: Inaugural ASICS LDNX 10K Celebrates Running, Music & Community
LONDON – 24th August /ENDURANCE SPORTSWIRE/ – London’s newest 10K made its debut this weekend as thousands of runners took to the closed roads of Wembley for the very first ASICS LDNX 10K. With blue…
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Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships
Edinburgh, UK (August 1, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated…
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Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game
London (August 1, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital…
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Hytro Secures US Patent For Groundbreaking Wearable Blood Flow Restriction Technology
UK / USA (July 31, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the UK-based pioneer of wearable Blood Flow Restriction (BFR) technology, is proud to announce it has been officially granted a United States patent for its…
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Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025
Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and…
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Spartan’s 2025 Participation Surges Past Half a Million As Brand Opens Bidding For North America Presenting Partner
BOSTON, MA (July 22, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the global leader in endurance and obstacle course racing (OCR), has already seen more than 500,000 participants cross the finish line in 2025 across 101 events,…
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Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership…
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Spartan and Tough Mudder Announce Official Partnership With JLab As Audio Partner In Multi-Territory Deal
London, UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading obstacle course race and endurance leaders are proud to announce a powerful new partnership with JLab, the award-winning personal audio…
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KOO Eyewear Expands Its Collection With All-New NEBULA Sunglasses
UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand KOO is proud to announce the launch of NEBULA – a versatile new sunglasses model crafted for athletes and adventurers who move between sports,…
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MOVE Launches New Endurance Pre-Workout Formula To Take Athletes Miles Ahead
Edinburgh, UK (July 14, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the performance supplement brand trusted by athletes and sports nutritionists alike, has announced the launch of its latest innovation: MOVE Endurance Pre-Workout – a clean,…
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KOO Eyewear Launches New Website for a Seamless, Smarter Shopping Experience
July, UK (July 8, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear is proud to unveil its newly redesigned website – a modern refresh that brings an elevated digital experience to riders, adventurers, and eyewear fans across…
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Spartan Conquers the French Alps as Elites and Amateurs Take on the 2025 Ultra World Championship in Morzine
Images here Morzine-Avoriaz, France — [7 July 2025]/ENDURANCE SPORTSWIRE/ – The 2025 Spartan Ultra World Championship and Trifecta Weekend brought raw endurance and next-level grit to the French Alps, as over 10,000 racers from around…
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24 Hour World’s Toughest Mudder Draws Participants from All Over the World to The UK
United Kingdom Sunday 29th June 2025/ENDURANCE SPORTSWIRE/ – History was made this weekend as World’s Toughest Mudder unleashed 24 hours of non-stop, soul-testing endurance on British soil for the very first time. Set against the…
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Essentia Organic Mattress Joins Forces with Spartan to Elevate Elite Athlete Performance Through Superior Recovery
Boston, MA (June 26, 2025) /ENDURANCE SPORTSWIRE/ – Essentia Organic Mattress, the industry leader in high-performance, organic sleep solutions, today announced an exciting strategic partnership with Spartan, the world’s leading endurance sports and extreme wellness brand.…
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Fuelled To The Finish – Naturally
BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ – DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM…
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Nessie-Sairly The Most Beautiful Race on Earth – Don’t Miss Out!
United Kingdom (June 5, 2025) /ENDURANCE SPORTSWIRE/ – The world-renowned Baxters Loch Ness Marathon and Festival of Running returns to the breathtaking Scottish Highlands on Sunday 28th September 2025 for its 23rd edition, promising another…
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Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA /ENDURANCE SPORTSWIRE/ – Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni…
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Para Athletes Take on The Mud: OnPara Joins Forces With Tough Mudder For an Unforgettable Challenge at Toronto Event
TORONTO, ON (May 19, 2025) /ENDURANCE SPORTSWIRE/ – In a groundbreaking and emotional display of grit, resilience, and inclusion, athletes from Ontario Para Network (OnPara) will take on the world-renowned Tough Mudder course this September…
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Electrolit & Spartan: Keeping Racers Hydrated for Another Season
BOSTON, MASS. (May 15, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race Canada and Electrolit Canada are pleased to announce the continuation of their successful partnership that originated in 2024, with Electrolit Canada returning as the Official…
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Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe
London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer…
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DEKA Taps Versa as Official Energy Partner Through 2026
BOSTON, MASS. (April 29, 2025) /ENDURANCE SPORTSWIRE/ — DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with Versa Energy as the Official Energy Drink Partner of DEKA through 2026. This…
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Etape Loch Ness Rolls Into Inverness This Weekend
Inverness, Scotland (April 25, 2025) /ENDURANCE SPORTSWIRE/ – The countdown to Scotland’s largest closed-road cycle sportive 2025 is on. The highly anticipated Etape Loch Ness, now in its 11th year, will officially open priority entry on…
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DEKA Welcome Kirklees Active Leisure To Expand Functional Fitness Across the UK
KIRKLEES (April 23, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness from the creators of Spartan™, is proud to welcome Kirklees Active Leisure (KAL) to its expanding affiliate network. As a not-for-profit operator of…
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Spartan Returns To The French Alps For The 2025 Ultra World Championship & Trifecta Weekend
April 23, 2025 /ENDURANCE SPORTSWIRE/ – Get ready to test your limits in the mountains as Spartan, the world’s largest obstacle course race (OCR) and endurance brand, returns to Morzine-Avoriaz from July 4-6 2025 for…
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Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC
(April 18, 2025) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond.…
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ASICS To Become Title Partner Of New LDNX 10K At Wembley
April 2, 2025 /ENDURANCE SPORTSWIRE/ – ASICS will be collaborating on all aspects of the event, which are being carefully designed to support those of all abilities to achieve their goals, from top professional athletes…
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Blood Flow Restriction Goes To Space With Hytro and Fram2
FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ – The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and…
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Manchester City Women Announces Global Partnership With Hytro
March 25, 2025 /ENDURANCE SPORTSWIRE/ – Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables…
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Worlds Toughest Mudder Arrives in The UK For The First Time – 24 Hours of Extreme Obstacles
United Kingdom (March 21, 2025) /ENDURANCE SPORTSWIRE/ – The most extreme, imposing, and heart stopping endurance challenge on the planet is making history – Worlds Toughest Mudder is coming to the UK for the very…
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Tough Mudder Teams Up with Dr. Squatch in a Sudsy 2025 Partnership
Boston, MA (March 20, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces a new partnership with Dr. Squatch, the all-natural men’s soap company, to become the Official Body Soap of Tough…
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MOVE Pre-Workout: Redefining Performance With Science-Led Innovation
March 19, 2025 /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the no-BS, science-led brand for high-achievers, is revolutionising the fitness industry with its effective, clean, and premium formula designed for athletes and fitness enthusiasts alike. Created to…
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Tough Mudder Welcomes Grenade As Official Nutrition Partner
March 18, 2025 /ENDURANCE SPORTSWIRE/ – Tough Mudder, the world’s leading obstacle course brand, is thrilled to announce a new partnership with Grenade, the UK’s no.1 protein bar brand. Grenade joins Tough Mudder as the…
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HotelPlanner to be an Official Partner With Tough Mudder and DEKA Fit
BOSTON, MASS. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — Tough Mudder and DEKA Fit, the world’s leading endurance sports and extreme wellness brand, announced that HotelPlanner will be the Official Hotel Search Engine Partner of Tough…
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KOO Eyewear Launches Limited Edition Signature Collection For Strade Biance 2025
UK (March 7, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear and Strade Bianche proudly present the 2025 Signature Collection, featuring its latest innovation – HYPE. Designed for elite performance and bold style, HYPE introduces advanced ventilation…
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KOO Eyewear Joins Forces with BMC Pro Triathlon Team as Official Eyewear Partner for 2025 Season
UK. (26th February, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear and KASK Helmets has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the 2025 roster…
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Tough Mudder Returns To Austin For An Epic Weekend of Dodging Cactuses Amid The Dusty Desert Mud
AUSTIN, TX (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder is bringing its muddy, gritty, world-famous obstacle course challenge back to the Lone Star State. This year’s Tough Mudder Austin event will take over Reveille Peak…
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Tough Mudder Returns For The Filthiest Fun You’ll Have All Year
London, UK (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder is back, bringing the ultimate test of endurance, teamwork, and grit to London West on 10-11th May 2025. Hosted at the breathtaking Culden Faw Estate,…
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Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance
LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal…
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British Obstacle Sports and Spartan Race UK Renew Partnership to Drive OCR Growth in the UK
February 14, 2025 /ENDURANCE SPORTSWIRE/ – British Obstacle Sports and Spartan Race UK are proud to announce the renewal of their partnership for another two years, reinforcing their shared commitment to growing obstacle course racing…
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Spartan DEKA Storms into Ocala, Florida For an Epic Weekend of Fitness and Endurance
OCALA, FL (February 12, 2025) ENDURANCE SPORTSWIRE/ – Brace yourself, Florida! Spartan is bringing the DEKA FIT hybrid fitness event back for another heart-pounding weekend of strength, endurance, and grit. Taking place on February 15-16…
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Reflo Partners With Jaguar TCS Racing To Release Sustainable Team Kit For 2025 Season
London (February 11, 2025) /ENDURANCE SPORTSWIRE/ – Reflo, the pioneering sustainable performance sportswear brand, has announced the release of the 2025 Jaguar TCS Racing team kit. Designed to reflect both high-performance functionality and sustainability, this…
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LDNX Announced | A Major New 10K Run at Wembley This Summer
February 5, 2025 /ENDURANCE SPORTSWIRE/ – Brought to you by the same team as the UK’s largest 10k, the London Winter Run, LDNX will feature a closed-road course and overall experience created by the same experts…
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Missed The Boat For Etape Loch Ness 2025 Tickets? Saddle up For Charity With Macmillan Cancer Support
January 2025 /ENDURANCE SPORTSWIRE/ – Cycling enthusiasts hoping to secure a place in the 2025 Etape Loch Ness will now need to act with purpose as all general entry places for Scotland’s largest closed-road cycle…
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Spartan Charges Into 2025 With The SoCal Spartan Trifecta Event Weekend JAN 25-26TH
LOS ANGELES, CA (January 22, 2025) /ENDURANCE SPORTSWIRE — Spartan, the world’s leading endurance and obstacle race brand, is ready to kick off the 2025 season with its first event of the year: the SoCal…
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KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025
UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull – BORA – hansgrohe. KOO Eyewear…
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Reflo Introduces “Reloop” Sustainable Technology Into Teamwear to Radically Reduce Sportswear Waste
January 22, 2025 /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has introduced its pioneering Reloop by Reflo technology to teamwear in a move set to redefine the sportswear industry. Recycled and recyclable, Reloop garments…
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Tough Mudder UK Wraps Up an Epic 2024 Season with Mud, Milestones, and Unforgettable Moments
November 6th. /ENDURANCE SPORTSWIRE/ – Tough Mudder UK is celebrating the close of another electrifying season, filled with incredible camaraderie, heart-pounding obstacles, and unforgettable memories. From mud-soaked courses to finish line proposals, the 2024 season…
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Spartan Super World Championship Debuts in Mammoth Lakes, October 2025
Mammoth Lakes, CA, /ENDURANCE SPORTSWIRE/ – Spartan is set to make history as Mammoth Lakes, California, welcomes the inaugural Spartan Super World Championship on October 4-5, 2025. Known as an adventureland for outdoor enthusiasts, Mammoth…
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Priority Tickets For The 2025 Etape Loch Ness Cycle Sportive Event Go Live
Inverness, Scotland 28th October /ENDURANCE SPORTSWIRE/– The countdown to Scotland’s largest closed-road cycle sportive 2025 is on. The highly anticipated Etape Loch Ness, now in its 11th year, will officially open priority entry on 29th…
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Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner
UK, 24th October 2024 /ENDURANCE SPORTSWIRE/ – Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team’s Official Teamwear and Apparel partner. The two year deal…
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Spartan 100M and Sprint World Championships Return to Hvar, Croatia 2025
Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ – The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely successful…
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Order Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear
CALIFORNIA /ENDURANCE SPORTSWIRE/ – Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced…
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