All Posts by Endurance Sportswire AH.
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Grand Slam Track Files For Chapter 11 Bankruptcy
Grand Slam Track has officially run out of road (or track). After two chaotic weeks spent trying, and failing, to convince creditors to accept half-pay on millions owed, Michael Johnson’s league filed for Chapter 11 bankruptcy in Delaware…
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Trek recalls Domane+, Checkpoint+ e-bikes for undertorqued chainring bolts
Trek is recalling about 700 Domane+ and Checkpoint+ e-bike models because the chainring bolts can loosen, posing a fall and crash hazard. The recalled 2026 models are the Domane+ ALR 5, Domane+ ALR 6 AXS,…
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Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s…
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UCI confirms 2026 WorldTour and Women’s WorldTour teams – EF Education-Oatly, Lotto Intermarché, NSN Cycling, Uno-X Mobility in, Arkéa-B&B Hotels, Cofidis and Roland out
The successful 14 Women’s WorldTour teams and 18 men’s WorldTour teams for 2026 to 2028 have been confirmed by the UCI on Wednesday. The two men’s teams leaving the WorldTour are Arkéa-B&B Hotels and Cofidis, who will…
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Norda Secures Second Investment From Ermenegildo Zegna Group
Ermenegildo Zegna Group has executed a second round of investment in Norda, the Montreal-based technical trail-running shoe brand. The Italian luxury group initially acquired a minority stake in Norda in January 2023. Terms of the…
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LeBron James teases a new Canyon bike — our wild guesses on what he may be riding next
When most bike brands tease the release of a new model, they send a press release. Canyon, however, has LeBron James. As a global NBA superstar and an investor in the bike brand, LeBron can generate more…
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Ducati Motorcycles Announces New High-Performance Bicycle Range
The Italian motorcycle brand Ducati is certainly best known for producing some of the most lust-worthy motorcycles on the market. The brand has been dabbling in the bike market for years, and back in 2018,…
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Air Pollution Undermines Health Benefits Of Exercise, Evidence Says
Air pollution can undermine some of the health benefits active folks expect to derive from regular exercise, a new study says. The protective effect exercise should have on people’s risk of death was cut by half…
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Major UCI race cancelled for 2026 after government cuts
The Tour of Norway, one of Scandinavia’s top cycling events, will be cancelled for 2026 after the Norwegian government withdrew its financial support. The decision comes after the government secured a majority for its new…
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The Running Event 2025 Concludes in San Antonio, Celebrating Innovation, Growth, and Collaboration
PORTLAND, Maine (December 8, 2025) /OUTDOOR SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, took place last week, December 2-4, in San Antonio, Texas, marking a successful…
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Three-time Olympic sprinter joins pro-doping Enhanced Games
The men’s 100m field at the inaugural Enhanced Games is continuing to grow. On Monday, Liberian sprinter Emmanuel Matadi, a three-time Olympian, was announced as one of the seven additional athletes joining the controversial league, which allows athletes…
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Running Lab Named 2025 Store of the Year at The Running Event
PORTLAND, Maine (December 5, 2025) /ENDURANCE SPORTSWIRE/ – Running Lab has been named the Best Running Store of 2025 at The Running Event (TRE), North America’s premier run specialty retail conference and trade show. This special…
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Overshoes for your helmet?! This bizarre balaclava is 2025’s weirdest winter cycling accessory
Attaquer’s OrbKnit Balaclava takes cold-weather protection to the next level The Attaquer OrbKnit Balaclava is a 3D-knitted balaclava that’s so stretchy it can be worn as a weatherproof layer over your helmet. If that sounds a…
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Specialized credits AliExpress and Chinese law enforcement for largest counterfeit bust in brand’s history
AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and…
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Giant moving US headquarters to Boulder next year
Giant Group USA will relocate from here to Boulder, Colorado, with the transition beginning early in the new year and with most employees expected to be settled by late summer and early fall. According to…
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The Human Advantage: How AI Is Reshaping – Not Replacing – Personal Training
Artificial intelligence has moved from novelty to infrastructure in less than three years. It now shows up in everything from watch faces to workout apps, and it has inevitably raised a question inside our industry: Will…
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Idaho man wears 137 T-shirts for half-marathon world record
If you’ve ever wondered how to layer while running, Idaho’s David Rush is your guy. On May 17 in Boise, Idaho, Rush bundled up into 137 T-shirts and completed the Famous Idaho Potato Marathon half-marathon in 2:51:44, which,…
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The Running Event 2025 Kicks Off in San Antonio With Strong Momentum
PORTLAND, Maine (December 3, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, officially opened yesterday in San Antonio, Texas, marking a highly successful and energizing…
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Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon
Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been…
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Diversified expands leadership team to oversee continued growth of The Running Event and Switchback
December 1, 2025 /ENDURANCE SPORTSWIRE/ – Diversified, the owner and operator of The Running Event (TRE) and Switchback, this week announced the expansion of their leadership team to strengthen and guide premier initiatives in the…
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Chinese bike imports rebounded in August following pause
U.S. bike imports from China rebounded in July and August, probably in anticipation of increased tariffs that were then threatened to take effect in November. Monthly bike imports this year have varied wildly in volume…
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Inaugural Oceania Gravel Championships to be Held at RADL GRVL in Adelaide, January 2026
Adelaide, Australia (December 1, 2025) /ENDURANCE SPORTSWIRE/ — The Oceania Cycling Confederation (OCC) is proud to announce that the inaugural Oceania Gravel Championships will debut in Adelaide, Australia, as part of RADL GRVL presented by…
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Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs
On April 2 from the White House Rose Garden, President Donald Trump announced a 10% tariff on all imports across the board, as well as varied reciprocal tariffs on nearly all countries the administration considered bad actors…
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Influencer dies while trying ‘food marathon’ eating 10,000 calories a day
A fitness influencer who forced himself to eat 10,000 calories a day as part of a bizarre ‘food marathon’ challenge has died. Dmitry Nuyanzin, 30, reportedly planned to gain 55lbs before losing it all again…
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Ontario man behind alleged holiday race fraud scheme
As our sport continues to grow, more and more races and events are popping up across Canada. But do runners really know what they are signing up for? A Canadian Running investigation found a Mississauga, Ont. man…
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Why the UCI allowing 32in wheels in XCO World Cup racing is so significant
The UCI has stated 32in wheels will not be banned at mountain bike XCO World Cups, citing the value of product development and innovation that arises from mountain bike racing. First reported by Mountain Bike Action…
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Enhanced Games lawsuit canned
The groundbreaking and much-maligned Aron D’Souza project received a legal hit on Monday, as Manhattan judge Jesse Furman tossed its legal claim asking for $800 million-worth (€694m) compensation from the three international sports organisations, which…
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EXEC: Running Category Continues Robust Momentum in Third Quarter
Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains.…
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US investors acquire Pedego; Urtopia to provide technical collaboration
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes. Larry Pizzi, the CEO of newly formed New…
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Injinji Introduces Split-Toe Socks for Casual, Daily Wear
SAN DIEGO, Calif. (November 19, 2025) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the Original Performance Toesock, continues to push the boundaries of functional design with the launch of its new Split-Toe sock collection. This is…
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Rapha founder invests to help scale-up British brand Quirk Cycles
Independent British framebuilder Quirk Cycles has revealed Simon Mottram, founder of Rapha, has joined as a lead investor ahead of its next phase of expansion. Quirk, known for its award-winning handcrafted bikes, is targeting a £500,000 fundraising round to…
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Lumia snags $7M to bring real-time blood flow sensing to smart earrings
Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood…
TRE LIVE Returns: The Running Event Teams Up with PR Project and FloSports to Champion Diverse Voices and Deliver Exclusive Show Coverage
PORTLAND, Maine (November 18, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today announced the return of TRE LIVE: a dynamic, two-day live broadcast in…
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Doping Shock as Junior Rider Tests Positive for Meth at Road Worlds
A junior Azerbaijani racer is facing a doping ban after testing positive for methamphetamine and its metabolites during the men’s junior road race at the 2025 UCI road world championships in Rwanda. The UCI confirmed that Artyom…
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Peloton Hits the Fast Lane as Official Fitness Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite…
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Does the New York City Marathon have a counterfeit bib problem?
The TCS New York City Marathon is the largest marathon in the world. And with only about three per cent of lottery applicants accepted each year, some runners will do anything to secure a coveted…
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Strava, GoFundMe Launch Fitness Fundraising
Strava’s over 180 million users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it…
Fleet Feet Announces Vendor Partnership with adidas Running
CARRBORO, N.C. (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores in the U.S., today announced a new vendor partnership with adidas, one of the…
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Saucony® Renews Contract with Marathon Standout Julia Paternain
Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony’s support for Paternain’s training, competition, brand storytelling, and community initiatives.…
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Premier Tech Pulls Plug on Israel–Premier Tech Sponsorship Ahead of Team Rebrand
In a move that’s sent shockwaves through the WorldTour, Premier Tech has officially stepped away from its co-title sponsorship of Israel–Premier Tech, cutting ties just weeks before the team’s planned 2026 rebrand. As reported weeks…
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On Holding Continues to Beat Projections in Third Quarter
Nike may be clawing its way back to popularity, but don’t count out On Holding. Despite some analyst hesitation that the popular Swiss running brand may be losing some of its steam to a reviving…
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Upway closes $60 million funding round; plans e-bike refurb centers in Denver and other US cities
Refurbished e-bike brand Upway closed a $60 million Series C funding round last week led by an investment by Copenhagen’s A.P. Moller Holding. The company said it is looking for U.S. growth and plans to…
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Wholesale Remains Primary Growth Driver for Asics North America in Q3
Asics North America continued its run in the third quarter of 2025. According to the athletic company, the United States posted single digit growth in Q3, while Canada and Mexico each produced double-digit quarterly growth compared…
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How Much Do Pro Triathletes Really Earn? A Look at Ironman and T100
The Ironman Pro Series concluded this past weekend on the streets of Marbella, with Kristian Blummenfelt and Kat Matthews each taking home the coveted first place and a cheque for $200,000 USD. With two races remaining in…
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How Strava Traded User Goodwill for Nothing
There was a time that Strava was a well loved app, but lately it seems that the fitness app has traded user goodwill and gotten… well, nothing in return. This all came to a head…
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Donald Trump pardons U.S. trail runner for cutting national park switchback
Two months after being found guilty by a federal court for cutting a switchback in Wyoming’s Grand Teton National Park, U.S. trail runner Michelino Sunseri received a presidential pardon from President Donald Trump, clearing him…
Outdoor Sports Marketing Expands Award-Winning Team
November 11, 2025 /ENDURANCE SPORTSWIRE/ – Outdoor Sports Marketing (OSM) looks ahead to 2026 and beyond, remaining steadfast in our commitment to innovation, growth, and meaningful partnerships. Building on a legacy of excellence across 18 states…
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IFit Expands Partnership with Samsung Health
IFit announced the next phase of its Samsung Health partnership, significantly advancing its ability to deliver personalized, immersive workout experiences. As an element of the partnership, a curated selection of IFit’s vast content library is…
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Rad Power Bikes faces shutdown in January without new funding
Rad Power Bikes has informed its employees that it will shut down in January if it is unable to find new funding or get acquired, according to an internal staff email viewed by TechCrunch. The…
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Apple Fitness+ Future Uncertain: Peloton Buyout or Free Service?
Fitness+ — the company’s app-based Peloton rival — remains one of its weakest digital offerings. The $9.99-a-month service suffers from high churn and offers little revenue upside. Still, Fitness+ has enough loyalty from its small…
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Two runners die after suffering ‘medical emergencies’ during Indianapolis marathon
Two runners died after suffering “medical emergencies” during the Indianapolis marathon over the weekend. The two runners suffered “separate, unrelated medical emergencies during the 26.2-mile (42 km) race, the marathon’s organizer, Beyond Monumental, said in…
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Lance Armstrong pays for Sir Bradley Wiggins’s stay at top U.S. trauma clinic
Sir Bradley Wiggins says he has checked into one of the U.S.’s leading trauma rehabilitation clinics, with none other than Lance Armstrong picking up the bill. The 2012 Tour de France champion told the Daily…
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Hollywood Is Making a Movie About the Badwater 135 Ultra—and of Course It’s a Horror Film
Actor Shailene Woodley will break out her running shoes for the thriller, Ultra, directed by Victoria Negri and inspired by true events from Negri’s life. Woodley, known for her roles in the Divergent series and…
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Giant Group revenue down 17% in first three quarters
Giant Group’s net revenue through the first three quarters of its fiscal years was down 16.9% from last year, to NT$47.96 billion ($1.55 billion). The manufacturer said its gross margin for the period was 19.8%…
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The Running Industry Diversity Coalition Has Released Its Trail Running Toolkit
Recently, the Running Industry Diversity Coalition (RIDC) released a guide, “Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities,” designed to provide discrete and actionable steps that the running community can…
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About 800,000 Peloton Bike+ models recalled for faulty seatpost
Peloton is recalling about 833,000 of its Original Series Bike+ exercise models because the seatpost assembly can break. There have been three reports of the seatpost breaking and detaching and two reports of injuries because…
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Cycling apparel pioneer Gore to close Gorewear clothing division after 40 years
German bike industry publication velobiz.de has reported that Gore contacted retailers a few days ago to announce that it will discontinue the Gorewear business next year. Velobiz.de says, “ore cites economic reasons for this drastic step,…
Fleet Feet Continues National Expansion With Two Key Executive Hires
CARRBORO, N.C. (November 6, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated running stores, has named Stacey Donley as vice president of merchandising strategy and planning, and Jason Williams…
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Lems Shoes Expands National Wholesale Reach with Appointment of 7 Independent Sales Agencies
Boulder, CO (November 4, 2025) /OUTDOOR SPORTSWIRE/—Lems Shoes, a leader in minimalist footwear known for its lightweight, fit-first designs, is strengthening its commitment to independent retailers by adding seven new regional sales agencies across the…
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Life Time’s Q3 Profits Vault on Double-Digit Revenue Hike
Life Time Group Holdings, Inc. raised its full-year guidance after reporting third-quarter adjusted earnings surged 65.2 percent on 12.9 percent revenue growth, underscoring strong performance. Bahram Akradi, founder, chairman and CEO, stated: “Our third quarter…
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Brooks Running Continues to Deliver Double-Digit Growth Globally
Brooks Running achieved its ninth consecutive quarter of year-over-year growth, increasing revenue by 17% in Q3 as all regions and channels delivered double-digit gains. A leader in performance run, Brooks accelerated global expansion efforts, growing…
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Popular Bay Area ultramarathon abruptly canceled
Ultramarathoners preparing to run 30 miles up and around Mount Tamalpais soon got a shock Friday when they learned that the event was cancelled due to the government shutdown. Many park service employees were put…
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Stop Counting Steps—Track Minutes Walking Instead, New Study Says
Tired of your smartwatch reminding you that you haven’t hit 10,000 steps today? It’s time to dismiss the notification. Walking any distance is beneficial for health, even if you don’t reach this popular (but actually, pretty…
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Coats Completes Acquisition of OrthoLite
Coats Group plc, a world-leading Tier 2 supplier of critical components to the apparel and footwear industries, announced today that it has completed its acquisition of OrthoLite, a global market leader in footwear materials and…
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Eurobike’s future in doubt as two key partners pull out of world’s biggest cycling trade show
Two of Germany’s most influential cycling industry bodies have pulled out of Eurobike, signalling waning confidence in what was once the world’s leading cycling trade show. The two groups – which represent most of the…
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Garmin’s Q3 Boosted by Strong Double-Digit Gains in Fitness and Marine Segments
Garmin, Ltd. raised its earnings guidance for the year after reporting third-quarter results that slightly topped expectations. Sales jumped 12 percent, led by 30 percent growth in its Fitness segment and 20 percent in its…
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EXEC: Adidas Posts Strong Q3 Results on Back of Strong DTC, Solid Wholesale; North America Lags
Adidas CEO Bjørn Gulden announced the company achieved its highest quarterly volume to date in the 2025 third quarter. Revenues grew 12 percent year-over-year to €6.63 billion, with gains across all categories and regions. “The…
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Giant meets with US customs over Taiwan import ban
Giant said a company delegation has met with US Customs and Border Protection (CBP) in Washington to discuss the withhold release order (WRO) on its Taiwan-made products, describing the talks as “positive and constructive”. escape
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The Most Important New Signings for 2026 Are Not Only Riders
Multi-million-dollar sponsors, Tour de France-winning bike brands, and Olympic gold-winning coaches are trading teams or parachuting into the peloton for the first time in 2026. And just you wait, they’ll shake up the hierarchy just…
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Man sues Specialized over injuries caused by alleged e-MTB motor defect
Washington state man is suing Specialized Bicycle Components after suffering injuries following a crash on a Turbo Levo e-MTB he said was caused by a known motor defect. According to the lawsuit filed Oct. 21…
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How a high-end wheel brand crashed … then came back as a pickleball company
CSS Composites LLC – the parent company of the wheel brand Forge+Bond, and manufacturer of thermoplastic carbon rims for high-profile brands like Chris King, Revel, Bontrager and Evil – was to be wound up, “effective today.” The brands that…
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Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at…
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Running out of ‘cool days’ — how climate change is affecting marathons
Apart from causing wide-ranging adverse repercussions, climate change is also affecting sports by rapidly shrinking the window of “cool days” that allow marathon runners to achieve their best performances, posing an increasing challenge for athletes…
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You’ve heard of the Backyard Ultra – now meet the Hourglass
Mad Hatters’ John Yelland, who came up with the concept, basically put a Backyard Ultra in a blender with a beep test and produced something he describes as ‘the world’s first Frontyard Marathon’. Although the thought…
Momentum Builds for The Running Event 2025 with 360 Brands Confirmed
PORTLAND, Maine (October 28, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is gearing up for its largest show to date. Taking place December 2–4, 2025, at the…
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Men need twice as much exercise as women to lower heart disease risk, study finds
Men may need to exercise twice as much as women to achieve the same reduction in coronary heart disease risk, according to researchers, who say healthy living guidelines should take account of the sex differences.…
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EXEC: Hoka Outpaces Overall Deckers Trends in Q2; Execs See H2 Trends Moderating
The Hoka brand outpaced the overall Deckers Brands (DECK) business and sister brand Ugg in the first half and second quarter, as new product releases in the first quarter fueled strong growth throughout the period.…
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$2,000 Shoes?! The Lore Three Performance is 3D-Printed to Your Feet for Custom Fit
In a move that might rewrite the rulebook (and price) for cycling footwear, Lore has dropped its latest shoe offering: the Lore Three Performance Series. For riders chasing every last watt of power and perfect…
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Australian ultrarunner wins Big’s Backyard Ultra after 114 hours of running
After more than 750 kilometres and 114 hours of running, the world record holder in the backyard ultrarunning format, Australia’s Phil Gore, was crowned the winner of the Big’s Backyard Ultra World Championship on Thursday…
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2026 Tour de France Routes Confirmed: What You Need to Know About the Men’s and Women’s Courses
As previously confirmed, the 2026 Tour de France blasts off with a 19.7km team time trial that will throw the GC bigs into action from day 1.Finishing times will be awarded individually rather than on…
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Hestra Opens Its First North American Store on Boulder’s Iconic Pearl Street Mall
Boulder, Colo. (October 23, 2025) /ENDURANCE SPORTSWIRE/ – Hestra, the renowned Swedish glove brand celebrated for its commitment to quality, performance, and timeless design, is proud to announce the opening of its first North American retail…
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Exercise fights depression caused by poor diet, even without dietary changes
Scientists at University College Cork have discovered that voluntary exercise creates powerful metabolic changes that offset the negative behavioral effects of consuming high-fat, high-sugar diets, offering hope for those struggling to improve both their eating habits…
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How Far Is Too Far for Ultra-Endurance Athletes? This Study of Metabolism Found Out
Ultra-endurance athletes can push their bodies to the limits, whether on a racecourse or bike path or in a swimming pool. But where does that limit end? To find out, a group of ultramarathoners, cyclists…
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Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed. “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in…
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Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed: “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in…
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2025 TCS London Marathon sets new £87.3 million fundraising record
The final total of funds raised for charity from the 2025 TCS London Marathon (held on Sunday, April 27) is a world record £87.3 million, increasing London’s position as the world’s largest annual one-day fundraising…
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EXEC: Thule Sees Organic Sales Slip 4.0 Percent in Q3 in Tough Market
Thule Group President and CEO Mattias said Wednesday the “market remained tough” in the third quarter with a negative impact on sales, but noted that operating margins were higher than historical levels. The comments, which…
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Shift Active Media launches first brand tracking tool dedicated to the cycling industry
Shift Active Media Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors.…
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Strava Voluntarily Drops Lawsuit Against Garmin
Strava’s multifaceted legal (and social media) attack on Garmin was short-lived. Just 21 days after filing the original patent infringement case, alongside a Reddit post from their executive team attacking Garmin, the company has decided…
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Recent Study Says Strength Training May Prevent Neural Decline, Supporting Longevity
Resistance training has long been known to preserve muscle and even help restore nerve function after injury, but whether it can speed up nerve conduction in healthy adults has never been tested—until now. Outside
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Strava tells Garmin users not to worry amid legal dispute: ‘Uninterrupted connectivity is our top priority’
Strava has told Garmin users of their platform that they should not be concerned over connectivity stopping. Earlier this month it was revealed that the American fitness tracking company had taken legal action against Garmin over patent…
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Airbnb and Strava partner on ‘run-cations’ as 74% of young Brits eye countryside running holidays
Airbnb and Strava have partnered to promote ‘run-cations’, seen as a growing trend among young British travellers who are booking staycations centred around scenic rural running, fresh air, and group connection. ENDURANCE.BIZ
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Portland cyclists strip down in pouring rain to protest ICE facility and Trump troop deployment
More than a thousand cyclists in various states of undress braved the rainy streets of Portland on Sunday afternoon to protest President Donald Trump’s attempts to send National Guard troops to the city. OREGONLIVE
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Belgian court sides with SRAM, tells UCI to back down on its gear-ratio crackdown — for now
A month after SRAM took the UCI to court over its controversial gear-limit rule, the Belgian Competition Authority (BCA) has stepped in, suspending the regulation just days before it was due to be tested at the Tour of…
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What Gear Are the Pros Using?
They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear…
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Parkrun will make you happier, new study says
A huge U.K. study backs up what many parkrunners have long suspected: parkrun boosts happiness. As reported by News Medical, researchers surveyed nearly 80,000 participants to see how running, walking and volunteering affect life satisfaction. Canadian…
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Superfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /ENDURANCE SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite,…
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New feature added to New York City Marathon finisher medal
With less than four weeks to go until race day in the Big Apple, the TCS New York City Marathon has unveiled this year’s finisher medal. If you’re a traditionalist who doesn’t like too much…
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How are steel and aluminum tariffs calculated on bikes?
There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. But most bike importers tell BRAIN that if bikes and…
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Frostbike calls on the bike industry to Take the Lane
Minneapolis, MN (October 9, 2025) /ENDURANCE SPORTSWIRE/ – Quality Bicycle Products (Q), the leading North America-based bicycle parts distributor and brand manufacturer, is excited to announce the return of its industry event, Frostbike. Taking place…
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The government shutdown is putting D.C.-area races in jeopardy
The government shutdown is putting race day in jeopardy. Race organizers were expected to decide Wednesday whether to cancel the event or possibly unveil a route that does not go through federal land. msn
Momentum Introduces The New VIDA E+
NEWBURY PARK, Calif. (October 7, 2025) /ENDURANCE SPORTSWIRE/ – Momentum, the lifestyle-inspired bicycle brand focused on urban transportation solutions, today unveiled the latest iteration of its popular Vida E+ e-bike that offers unrivaled comfort for…
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Suunto sues Garmin over patent infringements as legal troubles build
Less than a week after Strava’s lawsuit against Garmin was revealed, it has come to light that Suunto is also suing the company.Filed in a Texas court on 22 September, Suunto’s case accuses Garmin of…
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Camille Herron to sue Canadian Running Magazine parent company Gripped Publishing Inc
American ultramarathon runner Camille Herron has announced that she is suing the company that owns Canadian Running Magazine, Gripped Publishing Inc. She is claiming defamation. athletics illustrated
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Kilian Jornet Summits Mount Rainier, Completes All 72 U.S. 14’ers
The Spanish mountaineer and ultrarunner has climbed all 72 accessible 14,000-foot peaks in the contiguous United States. His scorchingly quick journey began on September 3 at Longs Peak, Colorado. EXPLORERSWEB
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Strava blames Garmin logo policy for lawsuit
Strava has now spoken up about what led it to sue Garmin, and it seems to have little to do with Segments or heatmaps. In a Reddit post, the company’s Chief Product Officer claims Garmin threatened to…
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Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates
Oura is entering a new era. The Finnish smart ring maker, which has sold more than 5.5 million devices since 2015 and is on track to hit $1 billion in revenue this year, is unveiling…
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Peloton Just Announced a New Fleet of Equipment and AI ‘Dynamic Coaching
As of today, a ton of massive changes just hit the Peloton ecosystem. The at-home fitness giant didn’t just overhaul one part of the structure 6 million people rely on for quality workouts—it made improvements and…
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Running Boom Makes Race Bibs a ‘Precious New York City Resource’
New York Road Runners races that used to take months to sell out are now filling up in days. Some races have been in such high demand that the sign-up queues crashed the website. The…
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Nike Beats the Street in Q1 as 8,000 Employees Redirected to ‘Sport Offense’
Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon conference call on Tuesday that the company has realigned 8,000 of its employees to Sport Offense, a new initiative that aligns…
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Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Fitness band maker Whoop formally opened Whoop Advanced Labs for business on Tuesday. Some 350,000 people were on the waitlist after the service was previewed in May, the company told TechCrunch. TechCrunch
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Triathlon Canada President Slams World Triathlon Leadership, “Mafia-Like Culture”
The president of Triathlon Canada has accused the leadership of World Triathlon of running a “mafia-like” organization following what he called a “rigged” election in 2024 and ongoing threats toward individuals who speak out against…
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Galfer Opens North American Headquarters
Industrias Galfer, the Barcelona-based manufacturer of braking systems for bikes and motorcycles, has established Galfer USA, a new operating unit in Orlando, FL, which will oversee distribution in the U.S. and Canada. SGB MEDIA
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Government shutdown questions looming, but Outerbike will go on regardless
Despite the possibility of a government shutdown beginning Wednesday, at least one longtime event held on federal lands will go on as planned. The 15th Outerbike Moab will take place Friday through Sunday at the…
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Running on empty? Trinity study warns of anxiety and depression experienced by regular marathon runners
Running multiple marathons does not universally protect against mental health issues, a new study by Trinity College Dublin has found. Ireland boasts one of the highest rates of multi-marathoners — or people who run marathons…
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Planet Fitness Franchisee Acquires 17 Locations in Oregon and Alaska
Easy Mile Fitness, the privately held Planet Fitness franchisee, has completed an acquisition from the Bravo Fit Franchise Group, which adds 15 Planet Fitness locations in Oregon and two in Alaska. SGB MEDIA
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UCI announces price caps for 2028 Olympic track bikes and equipment
Following the 2024 Paris Games, which saw the cost of track bikes and related equipment soar to unprecedented levels, cycling’s governing body says price caps will bolster “the integrity of competitions by preventing excessive cost barriers”.…
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The UCI has just announced rule updates from helmets to handlebar widths – here’s everything you need to know
Bans on certain helmets for road racing, concessions on limits for handlebar widths and points meaning more across disciplines are among updates on UCI rules that were announced on Thursday morning. CYCLING WEEKLY
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Surly Bikes Unveils Updated Straggler Gravel Bike this Season
Bloomington, Minn. (September 25, 2025) /ENDURANCE SPORTSWIRE/ – Surly Bikes, known for its quality steel bikes and parts, releases an updated Straggler gravel bike. A decade after its original launch, the new version of the…
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Durango to Host 2030 UCI Mountain Bike World Championships
Durango, Colo. (September 25, 2025) /ENDURANCE SPORTSWIRE/ — The Union Cycliste Internationale (UCI) announced today that Durango, Colorado, will be the host city of the 2030 UCI Mountain Bike World Championships. The event marks the 40-year…
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SBT GRVL® Returns to One-Day Format and Introduces New Courses for 2026
Steamboat Springs, Colo., (September 25, 2025) /ENDURANCE SPORTSWIRE/ – SBT GRVL® presented by Wahoo, the premier gravel cycling event, announced today that registration for the 2026 event will be open October 14–31, 2025. The 2026…
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US Customs detaining bikes made by Giant over forced-labor allegations
Customs and Border Protection on Wednesday said it is detaining bikes, bike parts and accessories made by Giant in Taiwan because of allegations of forced-labor use. The ruling appears to apply to products sold under…
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2026 Boston Marathon accepts 73 per cent of applicants
According to the B.A.A., the race saw the second-highest number of applicants in its history with 33,267 runners applying, only behind last year’s total of 36,393. Out of 33,267 applicants, 24,362 runners have been accepted…
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Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering…
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To protect your brain against dementia, start pedaling, study suggests
Riding a bike is associated with a 19% lower risk of all-cause dementia and a 22% lower risk of Alzheimer’s disease, compared with taking nonactive travel modes such as a car, bus or train, found the study…
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Altra Partners with Running Industry Diversity Coalition to Publish Trail Running Toolkit for BIPOC Runners
DENVER (September 17, 2025) /ENDURANCE SPORTSWIRE/ – Altra, an innovative leader in performance running footwear, has partnered with the Running Industry Diversity Coalition (RIDC) to publish Opening the Path to Trail Running: A Toolkit for…
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As Marathons Become More Popular, Tour Companies Seize the Opportunity
Gaining entry to one of the world’s biggest and most elite marathons has gotten harder in recent years. The distance is the same, as are the courses, but the booming interest in completing a 26.2-mile…
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The Running Event Announces 2025 Education Program to Equip Retailers for Growth
PORTLAND, Maine (September 16, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today announced its 2025 education program, designed to equip specialty retailers with the knowledge and tools to…
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CUBE expands partnership with Continental for 2026 lineup
CUBE has expanded its partnership with Continental to fit its 2026 models with Continental’s premium performance tyres. The collaboration also extends beyond mountain bikes into the gravel segment. CYCLING INDUSTRY NEWS
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Zwift cancels elite racing for good
In a September 12 email seen by Escape Collective, Zwift director of racing Sean Parry informed racers that there are no plans for elite racing in the foreseeable future. escape
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Final stage of Spain’s Vuelta cycling race suspended following pro-Palestinian protests
The final stage of the Vuelta a Espana was suspended on Sunday after several large pro-Palestinian protests disrupted the premier cycling event in the Spanish capital Madrid, according to organizers. CNN
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HOKA joins the global RECCO network with new MAFATE X Hike
STOCKHOLM, Sweden (September 12, 2025) /ENDURANCE SPORTSWIRE/ – RECCO, a global leader in rescue technology, announces a brand partnership with HOKA, one of the world’s leaders in performance footwear and apparel. With the release of…
athleteReg Introduces New Email Templates to Help Event Directors Save Time and Boost Registrations
BOULDER, CO (September 11, 2025) /OUTDOOR SPORTSWIRE/ – athleteReg, the platform that simplifies endurance event management with comprehensive registration tools, expert support, and unmatched promotional reach through the Outside Network, recently launched its new professional Email…
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EXEC: Giant Bicycle Continues Strong DD Sales Declines in August 2025
Giant Group’s monthly revenue fell 26.7 percent to NT$5.0 billion, marking the company’s fifth consecutive double-digit decline and the fourth straight month of strong double-digit decreases. The sharp drop for the month was offset by…
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Apple releases its most complete wearables update yet
On Wednesday, Apple unveiled its most comprehensive lineup of wearables yet, with significant upgrades across the Apple Watch and AirPods Pro families. Whether you’re training for a race, exploring the trails or just looking to…
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Rad Power reaches settlement with California man over e-bike crash
Rad Power has reached a settlement with a man who said his Rad Runner Plus e-bike caused him to fall and sustain injuries and damage property. The case is the Superior Court of California in…
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How Indie Running Brands Are Redefining the Sport
Drawing on influences from overlooked subcultures, appealing to those who might never before have considered themselves runners, and with equal concern for both aesthetics and performance, these companies are charting paths that lead away from…
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Woom reports 41% revenue increase
Woom, the Austrian kids bike brand, has said its revenue for the first half of 2025 was its best yet, rising 41% to €90.1 million (about US$106 million) compared to the previous year. escape
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Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain
The global fitness tracker market is expected to more than triple by 2032, climbing from $52.29 billion in 2024 to $189.98 billion, according to a new report from Verified Market Research. Athletech NEWS
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World Aquatics Announces $4.6 Million Settlement with Former ISL Athletes
World Aquatics and the athletes involved in the International Swimming League lawsuit have reached a settlement in the U.S. District Court of California. AQUA will establish a $4.6 million fund that will be distributed to…
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SRAM to open new Italian facility next year
SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July. SRAM said the facility also will serve…
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Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest
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Strava-owned Runna takes its biggest leap yet with global language rollout
Strava’s recent acquisition, Runna, is going global in a big way. The popular running coaching app has announced that its full platform experience is now available in seven new languages, marking the company’s most ambitious…
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US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
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The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing…
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The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who…
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A Single Switchback: Michelino Sunseri Found Guilty in Grand Teton FKT Switchback-Cutting Trial
Just over a year ago, on September 2, 2024, Michelino Sunseri, now a 33-year-old professional trail runner, tagged the summit of Wyoming’s Grand Teton and returned to the trailhead in 2 hours, 50 minutes, and 8…
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Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand’s primary headquarters to enhance collaboration. Bicycle Retailer
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Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe
The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before.…
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Pelotan completes funding round and launches in USA
Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100%…
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Fittest launches new well.being editorial platform
The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling.…
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Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead…
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‘It’s going to be a long recovery’ – Chris Froome’s training crash woes included life-threatening heart injury
Four-time Tour de France winner Chris Froome is facing a long recovery from injuries sustained in a crash during training last week. According to The Times, the 40-year-old sustained an injury to his heart that was life-threatening. CYCLINGNEWS
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Ethiopian Runners Wear Wrong Bibs, Confuse Everyone In $50,000 Race
On Thursday evening in Zurich, Ethiopia’s Aleshign Baweke was announced as the Diamond League 3,000-meter champion and winner of $50,000. The woman who won in Zurich on Thursday is actually another Ethiopian named Fantaye Belayneh. LETSRUN.com
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Another Huge Raid: Bikes Worth $260,000 Stolen from Team TotalEnergies
Team TotalEnergies was the latest victim of a flurry of high-profile, high-value bike robberies. Such news is becoming an ugly trend in the peak of this race season. Visma-Lease a Bike was hit by a…
Jogology® and The Running Event Open Applications for 2025 Future Leaders Award to Celebrate and Honor Achievement in the Running Industry
Wake Forest, N.C. (August 28, 2025) /OUTDOOR SPORTSWIRE/ – In partnership with The Running Event, Jogology® opens nominations for the 2025 Future Leader of the Year, which celebrates an individual who has been a driving…
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Trail Running Is Exploding and It’s Not Just About Fitness
Off-road races are surging in popularity. Run organizers like Run Comfy Numb in Whistler reported their biggest field ever in 2025, underlining the growing appeal of outdoor competition as a powerful way to boost both endurance…
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Train with intention and perform with purpose: Suunto introduces the Race 2 and Wing 2
/ENDURANCE SPORTSWIRE/ – Suunto announces the launch of the new Suunto Race 2 watch and the second-generation Suunto Wing 2 headphones. The Race 2, the latest edition of the brand’s fagship performance GPS watch, has…
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Lululemon Shifts Technology and Information Leadership with Focus on AI
Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development…
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Too Good to Be True? BikeOn Unveils ‘CycleClick’ Clip-On Power Meter
BikeOn is shaking up the power meter world with the launch of CycleClick, a compact, clip-on device that claims pro-level power metrics with no tools, no crank swaps, no fuss. GEAR JUNKIE
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SHA, Whoop Bring Wearable Tech to Wellness Tourism
SHA, the upscale health and longevity resort with locations in Spain and Mexico, and a UAE property set to open in 2027, is partnering with wearable leader Whoop to integrate real-time data into its high-performance…
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Are Marathons and Extreme Running Linked to Colon Cancer? – The New York Times
The rate of advanced adenomas was much higher than that seen among adults in their late 40s in the general population, which ranges from 4.5 percent to 6 percent, according to recent studies The figure among extreme runners…
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Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes
FERNDALE, Wash. (Aug. 19, 2025) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court…
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New ruling will add steel tariff costs to imported e-bikes and trainers
The steel used in e-bikes, indoor trainers, exercycles and some hand tools is now subject to the Trump administration’s Section 232 tariffs, which are up to 50%. An unpublished notice from a Department of Commerce…
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Michael Johnson & Grand Slam Track admit they’re “struggling” to pay athletes – 2026 won’t happen unless they do
Grand Slam Track CEO Michael Johnson admitted Friday that the league cannot currently pay its athletes for the 2025 season, and will not hold a 2026 season until those debts are cleared. LETSRUN.COM
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Leadville 100 Mile: Then and Now
This weekend, the small mountain community of Leadville, Colorado, will swell to the seams as thousands of racers, pacers, crew, families, and spectators travel in for the 2025 Leadville 100 Mile, which starts on Saturday, August…
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What’s next for the business of women’s racing?
The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape
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US Alcohol Consumption Hits Record Low Amid Wellness Shift
Last call may soon take on a new meaning, as U.S. alcohol consumption falls to a record low, with 53% of Americans now viewing moderate drinking (defined as one or two drinks a day) as…
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Retail Shares of Swiss sneaker company On jump as it posts 32% sales growth, hikes outlook
On sales rose 32% in the Swiss sportswear company’s second quarter, leading it to raise its full-year revenue guidance even as it contends with new tariffs on imports from Vietnam. CNBC
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Currency and US tariffs hit Giant’s first-half results
Giant Group’s first-half revenue fell 12.4% year-on-year to NT$32.6 billion (US$1.1 billion), which the company has blamed on the stronger New Taiwan Dollar.The Taiwanese company’s second-quarter sales were down over a quarter to to US$524…
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Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars
The day before she lines up to race a marathon, professional runner Molly Huddle has another goal: Consume an entire box of 16 Rice Krispies Treats. Like many endurance athletes, she carb-loads the day before…
Ombraz Transitions to 100% Made-in-Italy Production
Bellevue, WA (August 12, 2025) /ENDURANCE SPORTSWIRE/ —Ombraz, (ombra n. Shade in Italian), the award-winning outdoor eyewear brand behind the original armless sunglasses, has officially moved all production out of Asia and into a single,…
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Lems Shoes Joins Forces with Darby Communications to Expand Media Presence
Boulder, CO (August 12, 2025) /ENDURANCE SPORTSWIRE/ —Lems Shoes, renowned for its commitment to minimalist, anatomically shaped footwear that supports natural movement, is proud to announce its partnership with Darby Communications, a leading public relations…
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Ultrarunning Legend Kilian Jornet to Link 72 US Mountains by Foot and Bike
Kilian Jornet has won every big ultramarathon there is. Now the prolific runner has his sights set on a new goal: Connecting all of the lower United States’ 14,000-foot peaks by foot and bike. GEAR JUNKIE
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Chinese bike imports plummet in first half as industry scrambles
Bicycle imports fell 11% in value in the first half of 2025, according to figures released by the Census this week. As the industry attempted to respond to tariff news out of Washington, its source…
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The Running Event 2025 Opens Registration for San Antonio Debut
PORTLAND, Maine (August 5, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, opens registration for this year’s event, which will take place December 2-4 at…
Fleet Feet Opens New Store in Panama City, Florida
PANAMA CITY, Fla., and CARRBORO, N.C. (July 31, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of run specialty stores, will open its newest storefront in Panama City, Florida. Located in the SweetBay…
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Garmin Q2 revenue rises 20%; announces acquisition of timing company MYLAPS
Demand for fitness products helped Garmin Ltd. report record consolidated revenue for the second quarter, and the company also announced the acquisition of MYLAPS, a Dutch integrated timing company for running, cycling, and motorsports. Bicycle…
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NY man arrested during Ironman race after leaving son unattended for 10 hours
A man from Kenmore was arrested at the Ironman Lake Placid triathlon race on Jul. 20 after police received a complaint that he allegedly left his young son unattended while competing. syracuse
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RADL GRVL Presented by Quad Lock Rides Back Into South Australia for 2026
Adelaide, Australia, (July 30, 2025) /ENDURANCE SPORTSWIRE/ – Today registration opens for RADL GRVL presented by Quad Lock, one of the premier gravel cycling events in Australia that takes place during the 2026 Santos Tour…
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The Running Event Announces 2025 Best Running Stores Honorees
PORTLAND, Maine (July 29, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, proudly announces the 65 honorees of its 16th Annual Best Running Stores awards…
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Wiley X Commits to Supporting SEAL Transitions with Eyewear Contribution
Frisco, TX (July 29, 2025) /ENDURANCE SPORTSWIRE/ – Wiley X, a leading provider of premium protective eyewear, is proud to announce the donation of over 140 pairs of eyewear to the SEAL Future Foundation. These…
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Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property. Athletech NEWS
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The Inaugural ‘$1 Backyard Ultra’ Marathon In NYC Made History. It Is Also A Challenge Only For Sickos
The first-ever ‘last man standing’ $1 Backyard Ultra in NYC was held last weekend in Manhattan and it made history along the way. The concept is: run a lap within an hour and then do…
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On’s campaign, Soft Wins, spotlights softness as a strategy for runners
Fronted by On athlete and four-time world champion Hellen Obiri, the latest chapter of On’s campaign, Soft Wins, spotlights softness as a strategy for resilience, recovery, and going the distance – alongside the launch of the…
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Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
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Video: What Really Happens at a Pre-Tour de France Altitude Camp
Ever wondered what goes on before the Tour de France? I don’t mean the days leading up to the grandest of the grand tours — I mean the months before. VELO
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Thule acquiring Quad Lock for $327 million
Thule Group signed an agreement to acquire Australian phone mount manufacturer Quad Lock for AU$500 million ($327 million). Bicycle Retailer
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New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS
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MIPS sales growth slows in second quarter as helmet industry reacts to tariffs
Helmet technology brand MIPS reported that sales were up 16% for the first half of the year, with helmet manufacturers initially stalling orders until they got more clarity on tariffs. Bicycle Retailer
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Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz.…
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More bikes stolen from French team Cofidis after Tour de France theft
Less than two weeks after their bikes were stolen at the Tour de France, Cofidis have fallen victim to another theft, this time at the Baloise Ladies Tour. Cycling WEEKLY
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Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop
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Also. Inc. valued at $1 billion as new $200 million funding announced
Also. Inc., the e-bike spin-off from EV maker Rivian, has, this past week, become a $1 billion valued company, with the announcement of a new $200 million investment from Greenoaks Capital. bikebiz
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World’s oldest marathoner, Fauja Singh, struck and killed by vehicle–at age 114
Fauja Singh, the legendary Sikh marathoner, who ran his fastest marathon at age 92 in Toronto, was killed on Monday after being struck by a vehicle in Punjab, India. CANADIAN Running Magazine
Ombraz Goes the Distance with the All-New Refugio
Bellevue, WA (July 14, 2025) /ENDURANCE SPORTSWIRE/ —Ombraz, the award-winning vanguard behind armless sunglasses, is proud to unveil its most performance-driven frame yet, The Refugio. Inspired by retro wraparound silhouettes and the go-hard mindset of…
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Pioneering cycling journalist Sam Abt has died
Abt, an American who covered cycling for over three decades for the New York Times and its sister publication the International Herald Tribune, passed away this week at the age of 90. escape
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Michigan ultrarunner found dead at Hardrock 100
The Hardrock 100 ultramarathon is mourning the tragic loss of one of its participants. Elaine Stypula, a 60-year-old ultrarunner from Detroit, was found dead on the course Friday morning, approximately 10 kilometres from the start.…
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Giant Bicycle recalls about 6,200 Momentum Vida E+ e-bikes
Giant Bicycle is recalling about 6,200 Momentum Vida E+ e-bikes because a faulty steerer tube poses a fall hazard. Four cases of a broken steerer tube have been reported, but no injuries resulted. Bicycle Retailer
Craft Sportswear Named Title Sponsor of The Mammoth, a 210-Mile Footrace Through California’s Eastern Sierra
MAMMOTH LAKES, Calif. (July 10, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish performance brand known for its technical innovation in endurance apparel and footwear, has been named the title sponsor of The Mammoth, a…
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Swedish bodyguards’ fitness app data reveals private locations of royal family
Sweden’s national security service said it was investigating reports that data shared by bodyguards on a fitness app had exposed the private locations of some of the country’s most powerful figures. NBC NEWS
ORTOVOX Enters Mountain Bike Market
BOULDER, Colo. (July 10, 2025) /ENDURANCE SPORTSWIRE/ – ORTOVOX, a global leader in mountain safety and alpine gear, is proud to announce its entry into mountain biking with the debut of the SEQUENCE series in…
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Can your finger length predict your running ability?
We obsess over our feet and stride mechanics, but few runners ever consider their fingers as an indication of their endurance ability. CANADIAN Running Magazine
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Norseman Xtreme Triathlon motors with Land Rover Defender
With limited spots available for the extreme triathlon in Norway, through a ballot system, the competition for entry to Norseman remains fierce, and many athletes have been applying to participate for over a decade. ENDURANCE.BIZ
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Cotopaxi Lands in Georgetown: Bold Gear and Bigger Purpose Come to D.C.
Salt Lake City, UT. (July 3, 2025) /OUTDOOR SPORTSWIRE/ — Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, is thrilled to announce its second pop-up storefront and third east coast location, in the Georgetown neighborhood…
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Coach banned for life after doping 16-year-old son with testosterone
Richmond, Texas, coach Michael Vowell, has accepted a lifetime ban from the sport after providing his 16-year-old son with testosterone gel during the 2023 USATF Junior Olympic Cross-Country Championships. CANADIAN Running Magazine
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Better Sleep Habits May Extend Your Life by Up to Five Years, Study Finds
A study presented at the 2023 American College of Cardiology’s Annual Scientific Session shows how getting good sleep can add years to your life. RUNNER’S WORLD
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Accell Group revenue falls 22% in 2024
Accell Group, the owner of brands Lapierre, Raleigh, Haibike, and Babboe, saw a 22% decline in its annual revenue in 2024, dropping from €1.29 billion to just over €1 billion. escape
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Shimano Europe initiative to address mechanic shortage across cycling industry
Shimano Europe has launched a new initiative to address an urgent shortage of skilled bicycle mechanics across Europe. According to Shimano Europe, the bicycle mechanic shortage is being driven not only by rising demand, but…
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Big 5 Sporting Goods to be Acquired for $112.7 Million
Retailer Big 5 Sporting Goods Corporation has signed an agreement to be acquired by a partnership comprised of Worldwide Golf and Capitol Hill Group in an all-cash transaction valued at approximately $112.7 million. SHOPeatSURF
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Olympic Runner Faith Kipyegon Misses 4-Minute Mile Record by Mere Seconds
Faith Kipyegon nearly ran a mile in less than four minutes — coming oh-so-close to breaking the threshold which no female athlete has ever achieved on Thursday, June 26. People
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How to Watch the 2025 Tour de France in the United States, Canada, and Worldwide
They will host live start-to-finish coverage of every stage from the grand départ in Lille to the grand finale on the Champs-Élysées on July 27. VELO
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Lance Armstrong’s sponsorship involvement with new American pro team currently not affected by lifetime ban from cycling
Lance Armstrong’s apparent involvement with George Hincapie’s Modern Adventure Pro Cycling team is currently outside of UCI jurisdiction meaning his lifetime ban from the sport is “not implicated” as things stand, the US anti-doping agency…
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Wahoo Rides On with SBT GRVL® as Presenting Sponsor Through 2028
Steamboat Springs, Colo., (June 26, 2025) /OUTDOOR SPORTSWIRE/— SBT GRVL® and Wahoo Fitness today announced a renewed three-year agreement that solidifies Wahoo as the presenting sponsor of North America’s premier gravel cycling event through 2028.…
Carbitex Appoints Jen Hanna as Vice President of U.S. Sales
KENNEWICK, Washington (June 25, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created…
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Nike steps up cycling involvement with lifestyle apparel deal with Visma-Lease a Bike
Sportswear brand Nike will provide the Visma-Lease a Bike team with lifestyle apparel starting from the Tour de France, with WielerFlits revealing their involvement after spotting the Nike Swoosh logo on a team car at…
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Local Race Directors Join Forces to Create Flathead Trail Running Series
For runners looking to test their mettle in the mountains, the Flathead Valley’s network of trails, forest roads and ridgelines offer an adventure for everyone. Flathead Beacon
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Wiley X Supports the Ward Burton Wildlife Foundation’s Annual American Hero Event for the Second Year in a Row
Frisco, TX (June 24, 2025) /ENDURANCE SPORTSWIRE/ – Wiley X, a leading provider of protective eyewear, once again proudly supported The Ward Burton Wildlife Foundation’s Annual American Hero Event. As a Silver Level sponsor, Wiley…
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Specialized launches ‘the world’s lightest’—and priciest—road cycling shoe: the S-Works Torch Remco
Just when you thought $600 was peak extravagance for a cycling shoe, Specialized turns the Boa-dial even further with a $700 S-Works Torch Remco. Cycling WEEKLY
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Runningman Returns With a Full-Spectrum Wellness Experience
Runningman, the unconventional wellness festival backed by entrepreneur Jesse Itzler and fitness entrepreneur Devon Lévesque, is set to return this fall with a three-day event, running from September 12 to 14 at Kingston Downs in…
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“You Can’t Make This S#*& Up.” Norseman Competitor Hits Bear At Race in New Hampshire
The day started well – the Montrealer led the way out of the water and had opened up even more time on the rest of the field through 77 km of the bike. Then the…
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EXEC: Giant Group May Bike Shipments Crater Nearly 30 Percent
Giant Manufacturing Co., Ltd. (Giant Group) saw May 2025 monthly bike shipments crater nearly 30 percent year-over-year (y/y), the second consecutive monthly double-digit decline. SGB MEDIA
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Good To-Go Adds Two New Meals to Award-Winning Lineup
Kittery, ME (June 23, 2025) /ENDURANCE SPORTSWIRE/ — Good To-Go, the award-winning dehydrated gourmet meal brand founded by Chef Jennifer Scism, is expanding its lineup with the launch of two new entrées just in time…
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Race director and athletics coach banned for life over inappropriate relationships and racist language
A prominent race director and coach has been banned from athletics for life after a UK Athletics disciplinary panel found him guilty of multiple breaches of the coaches’ code of conduct, including inappropriate relationships with…
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Fleet Feet Expands in Central Texas with New Leander Store
LEANDER, Texas and CARRBORO, N.C. (June 19, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced the grand opening of its newest location in Leander, Texas. Located at 651…
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92-year-old IRONMAN triathlete completes 70.3-mile course in iconic Australian race
The 92-year-old Japanese Age Group triathlete holds a Guinness World Record for being the oldest person ever to cross the finish line at the brutal IRONMAN World Championship in Kona. TRI247
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Grand Slam Track: Where’s the money?
For the past year, Michael Johnson’s Grand Slam Track (GST) has billed itself as the most athlete-first league track and field has ever seen, promising massive prize purses and a bold new vision. CANADIAN Running…
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Petition against UCI’s new handlebar rules gathers thousands of signatures
Last Thursday, cycling’s governing body released a list of updates that will come into effect on 1 January 2026; among them is a new rule that a rider’s handlebars must measure a minimum outside-to-outside width…
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Motorsport giant Brembo enters cycling market with Specialized
Brembo Brakes has announced a partnership with Specialized Bicycles and will be working with the likes of Loïc Bruni, Jordan Williams and Finn Iles to develop a new braking system. bikeradar
Stage is Set for Iconic SBT GRVL® presented by Wahoo June 26-29th
Steamboat Springs, Colo., (June 18, 2025) /ENDURANCE SPORTSWIRE/ – On June 26-29 2,550 cyclists will participate in a sold out SBT GRVL® presented by Wahoo, the premier gravel cycling event. This year’s event aligns perfectly…
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Cycling Deaths Increased in 2024
Pedalcyclist fatalities went up 4.4% over the year—49 more deaths. The figures come from the final Traffic Safety Facts Research Note published by the National Highway Traffic Safety Administration (NHTSA) for 2023. CYCLING WEST
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Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A survey conducted by RetailMeNot found that 84 percent of U.S. adults plan to participate in Amazon Prime Day this year, up from 81 percent in 2024. SGB MEDIA
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Take Up Cycling as a Hobby. It Might Literally Save Your Brain.
A gigantic study of nearly half a million people living in the UK, published in JAMA Network Open, by researchers from Huazhong University of Science and Technology and the University of Sydney found that riding a bike…
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Scientists found the brain glitch that makes you think you’re still hungry
A team of scientists has identified specialized neurons in the brain that store “meal memories” detailed recollections of when and what we eat. These engrams, found in the ventral hippocampus, help regulate eating behavior by…
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Former IRONMAN triathlon star Heather Jackson wins gravel racing’s Kona in RECORD TIME
The former US triathlon star, who boasts multiple podium finishes in IRONMAN events, took on the challenge of Unbound XL – a gruelling 358-mile ride through Kansas – and absolutely smashed it. TRI247
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Breaking4 Docuseries Follows Faith Kipyegon’s Bold 4-Minute Mile Attempt
Faith Kipyegon will attempt to become the first woman in history to run a mile in under four minutes later this month in Paris, in a Nike-backed exhibition set to stream live and feature in…
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BowFlex Recalls Nearly 4 Million Adjustable Dumbbells, More Than 100 Injuries Reported
Three months after the fitness brand declared bankruptcy, BowFlex is recalling nearly 4 million of its dumbbells for a problem that causes them to dislodge during use. GEAR JUNKIE
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Have untrained marathons become social media’s newest trend?
If you’ve been on social media this week, chances are you’ve seen the viral video of a California man finishing the San Diego Rock ’n’ Roll Marathon with absolutely no training. Running MAGAZINE CANADA
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Giant’s China sales grow as US sales decline in recent years
Giant Group’s sales to America — under its own brand and to its original equipment customers — have declined steeply since the pandemic even as sales in Asia, China in particular, have grown significantly. Bicycle…
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By the numbers: latest monthly endurance social analytics
Based on analysis of around 2,000 social media profiles, the monthly Endurance Social Analytics (ESA) available to subscribers on members.endurance.biz, features 600+ endurance sport brands spanning the events, gear & training sectors. ENDURANCE.BIZ
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A California Legal Decision May Lead to Fewer Event Permits
Without a permit, it doesn’t matter how many people may have signed up, or how much history you have — you have nothing without a permit. SLOWTWITCH
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Wahoo Raises US Prices on All Products
Wahoo Fitness has raised prices on all their products for US buyers, with the price increases ranging from shruggable to ‘holy crap’, depending on the product in question. DC RAINMAKER
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The 12 Best Running Shoes of 2025
Runner’s World si constantly striving to help you find the best footwear for your body and your goals. For that you’ll want to consider where you spend the most time running, how fast you’re planning…
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Online betting site bans user for heckling Olympic champion
A sports bettor who heckled Olympic 200m champion Gabby Thomas during a Grand Slam Track event in Philadelphia last weekend has reportedly been banned by FanDuel Sportsbook. Running MAGAZINE Canada
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Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds
The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn’t rely on the energy expenditure metric. CNET
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The Running Event 2025 Celebrates Return of Mission-Driven Partners
PORTLAND, Maine (June 3, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, proudly welcomes back several mission-driven partner organizations that are helping shape a more…
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Peloton launching resale market for used bikes, treadmills
Peloton on Tuesday launched its own marketplace for reselling used equipment and gear as the company looks to capitalize on the many bikes and treadmills collecting dust in people’s homes. CNBC
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Full-time editor wanted for Triathlon Magazine Canada – apply now
Triathlon Magazine Canada is looking for a talented and driven editor to lead the content across our print and digital platforms. This is a unique opportunity to combine your love for the sport with your…
Altra Launches “Experience a New High” Campaign with New Footwear to Fuel the Runner’s High
DENVER, CO (June 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power…
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Skratch Labs Celebrates the Season with a Bold and Tropical Summer Flavor
Boulder, CO. (June 3, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its annual limited edition summer flavor for Sport Hydration Drink Mix: Passion Fruit + Orange + Guava. This…
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Wiley X to Exhibit at Connect by Grassroots Discovery Marketplace in Reno, Nevada
Frisco, TX (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Wiley X, a leader in premium protective eyewear, is proud to announce its participation in the upcoming Connect by Grassroots Discovery Marketplace, taking place on June 8, 2025,…
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Around the Crown 10K, Together with Truist, Announces Multi-Year Partnership with OrthoCarolina
Charlotte, NC (June 2, 2025) /ENDURANCE SPORTSWIRE/ – Around the Crown 10K Together with Truist(ATC10K), Charlotte’s premier 10K road running race and North Carolina’s largest road race, announces its pivotal multi-year partnership with OrthoCarolina, one…
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Exercise Cuts Colon Cancer Recurrence and Boosts Survival, Study Finds
A structured exercise program helped colon cancer survivors live longer and lowered their odds for a relapse, a major international study shows. U.S. News
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Are marathons getting easier to run?
Marathons have long been regarded as the ultimate endurance test, requiring months of intense preparation and extended recovery periods. But has that distance challenge become easier? RUNNING MAGAZINE
Ombraz Classic Polarized Grey Lenses Now ANSI Z87.1 Rated
May 29, 2025 (Bellevue, WA) /ENDURANCE SPORTSWIRE/ – Ombraz, the industry-defining brand behind armless sunglasses, proudly announces that its Classic Polarized Grey lenses now meet ANSI Z87.1-2020 standard. This achievement marks the gold standard for impact-rated…
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Specialized expands Morgan Hill footprint, relocates Colorado employees
Specialized said it is expanding its facilities in Morgan Hill and relocating employees from Colorado to its longtime headquarters. Bicycle Retailer
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Why one company went all in on marathons
Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. MARKETING BREW
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How this marathon runner has spared 900,000 disposable cups from landfill
Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. FAST COMPANY
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Wiley X Proudly Supports the Redneck Triathlon for the Second Year, Benefitting the Boot Campaign
Frisco, TX. (May 28, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a proud supporter of veteran-focused initiatives, is excited to once again take part in the Redneck Triathlon in Aledo, Texas on May 31, 2025, marking its…
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New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains…
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EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal…
Strava Announces Acquisition of Cycling Training App, The Breakaway.
SAN FRANCISCO (May 22nd, 2025) /OUTDOOR SPORTSWIRE/ – Strava, the app for active people, today announced it has acquired the core assets of The Breakaway, the Y Combinator incubated cycling training app. The deal follows the…
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Stif Mountain Bikes to close in September
Stif Mountain Bikes will be bowing out this September. “As we prepare to close our doors, we’re inviting you to help us clear the decks. There’ll be some amazing bargains to be had — a…
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Revel Bikes is Back! Founder Adam Miller Rescues Beloved Brand from Private Equity Downfall
The most shocking was the surprise announcement that Revel Bikes was closing. The brand had just unveiled three new bikes, and seemed to have a ton of momentum heading into the Sea Otter Classic, but…
Strava Unveils Suite of New Subscriber Features
SAN FRANCISCO (May 21, 2025) /ENDURANCE SPORTSWIRE/ – Strava, the app for active people, today unveiled a suite of updates to help subscribers power their summer adventures. Whether chasing a personal best on familiar roads or…
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Nike Confirms Layoffs in Technology Division
Nike Inc. confirmed plans to lay off some employees in its technology division to Reuters and Bloomberg. The decision arrives on the heels of leadership changes and layoffs implemented by CEO Elliott Hill as part…
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iFIT Acquires Reform RX, Enters Connected Pilates Market
IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS
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Wiley X Unveils Groundbreaking CAPTIVATE™ Clear Lenses, Expanding Industry-Leading Technology
Frisco, TX (19, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a pioneer in premium protective eyewear, is advancing its award-winning lens technology with the introduction of CAPTIVATE™ Clear lenses—a bold innovation that redefines what clear lenses can…
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How Healthy Is Your State? A Comprehensive Look at Health Across the U.S.
Public health influences not only individual lives, but also the strength of our communities, workforce productivity, and national resilience. As public health challenges continue to rise, promoting both physical and mental well-being has never been…
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TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the…
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Acer’s surprise new device is nothing to do with your laptop – it’s a fitness-tracking smart ring
Acer has announced the Acer FreeSense Ring, a new health-tracking smart ring offering ‘AI enhanced’ wellness insights. It was unveiled at this year’s Computex conference in Taipei, and we don’t yet know how much the…
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EXEC: Asics NA Q1 Gains Led by Perf. Run and SportStyle; Global Business Rocks
The Asics North America (ANA) region delivered it fifth consecutive quarter of growth within the wholesale channel in the 2025 first quarter as management said it increased demand for products across the Performance Running, SportStyle…
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Abra-Cadabra Fabrication, parent of Sanitas Cycles, acquires Waterford and Gunnar
Abra-Cadabra Fabrication, parent of the Sanitas Cycles brand, has acquired the Waterford and Gunnar brands from Richard Schwinn. The company will resume production of those brands this year at its facility in Durango. Bicycle Retailer
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Foot Locker Sparks Retail Optimism As Stock Soars On Report Of $2.3B Buyout By Dick’s Sporting Goods
Foot Locker (FL) shares surged nearly 70% after the closing bell on Wednesday after a report said the shoe retailer is close to being acquired by Dick’s Sporting Goods (DKS). MSN
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185% Tariffs: How the Trade War Hit One Shipment of T-Shirts
This is a customs form that companies must file to import goods into the United States. In recent days, these forms have become living documents that show how President Trump’s tariffs are squeezing businesses. The…
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Olympic cyclist Rohan Dennis receives suspended sentence over wife’s death
Former Olympic cyclist and world champion Rohan Dennis has received a suspended sentence over a charge linked to a crash that caused the death of his wife. INDEPENDENT
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1 man dies, 3 more taken to hospital from Thousand Oaks half marathon as temps soared
A 38-year-old Camarillo man died May 10 while participating in a half marathon on a Thousand Oaks trail as temperatures soared into the 90s, authorities said. VC Star
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$5.2 billion: Economic impact of the world’s marathons on the communities where they run
The world’s strongest marathon brand is the London Marathon with a Brand Strength Index (BSI) score of 90.1 out of 100. Brandirectory
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Canadian Entrepreneurs Save This Iconic MTB Brand
From GT hitting tough times, Rocky Mountain Bicycles restructuring to avoid bankruptcy, Light and Motion shutting down, Ignite Components closing, and Revel Bikes announcing its recent turbulence, the industry has a clear trend of negativity. BIKE MAG
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Fox Factory sees growth in bike-product sales, but it’s ‘too early for a victory lap’
Fox Factory saw first-quarter year-over-year sales growth across its three divisions, including a 6.6% increase in sales in its Speciality Sports Group, which contains its bicycle and baseball/softball brands. Bicycle Retailer
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Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide
Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew its full year guidance due to tariffs and the uncertain economic climate. SHOPeatSURF
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Life Time Group Holdings, Inc. (LTH) Tops Q1 Earnings and Revenue EstimatesLife Time Group Holdings, Inc. (LTH) Tops Q1 Earnings and Revenue Estimates
Life Time Group Holdings, Inc. (LTH) came out with quarterly earnings of $0.39 per share, beating the Zacks Consensus Estimate of $0.27 per share. yahoo finance
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Peloton Raises Full-Year Mid-Point Guide for Key Metrics, Revenue and Adjusted EBITDA
In a May 8 letter to investors, Peloton Interactive President and CEO Peter Stern said the company delivered at the high end of, or exceeded, guidance on its key financial metrics while continuing to execute…
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Fitness Apps Were Supposed to Be a Boon for the Music Business. Then the Pandemic Ended
Early in the pandemic, at-home fitness companies like Peloton led a music licensing boom. But after people returned to normal life, licensing went in a different direction. billboard
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Strava data shows slower average finish times at 2025 London Marathon
New insights from Strava show that finishers at this year’s TCS London Marathon were, on average, slower than in 2024 – with over half of runners experiencing a significant slowdown in the second half of…
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More Companies Adding Service Fees, Raising Prices, Citing Tariffs
Last month we reported on Specialized adding a line-item charge on certain bikes, passing direct price increases to consumers. Trek, that same week, increased prices on their bikes across the board, in response to tariffs.…
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Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
BORÅS, Sweden (May 7, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of…
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Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health
BOULDER, CO, UNITED STATES /ENDURANCE SPORTSWIRE/ – Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and…
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Rotor closes US office, cites tariff situation
Rotor America, Inc, the North American subsidiary of Spanish bike part manufacturer Rotor Bike Components, has announced they will be closing their doors effective June 15. Bicycle Retailer
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Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features
Oura launched two highly anticipated metabolic features, Meals and Glucose, as part of its ongoing effort to personalize health tracking and empower users to better manage metabolic health. ATHLETECH NEWS
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Wahoo Fitness Adds Tariff Surcharge to TRACKR Radar
Today, Wahoo Fitness opened up shipping on their three newest products: The Wahoo BOLT 3, Wahoo ROAM 3, and Wahoo TRACKR Radar. DC RAINMAKER
BRANWYN Announces New Leadership Team
Bend, OR (May 6, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth.…
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New 1.1m ballot world record for 2026 TCS London Marathon
An astonishing and world record-breaking 1,133,813 people from the UK and across the globe applied in the public ballot for an entry to the 2026 TCS London Marathon, which takes place on Sunday 26 April…
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Brooks Sees Double-Digit Revenue Growth Across All Regions in Q1 as Running Shoes Remain Hot
Brooks said it achieved an all-time quarterly high in revenue in Q1, with all regions contributing double-digit growth or better, leading to 15 percent year-over-year global revenue growth. (Brooks does not disclose specific revenue numbers.)…
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How Tariffs Could Reshape the Cost and Culture of Running
Explore the Trump administration’s sudden tariff announcement in April 2025, its immediate market impact, and the subsequent 90-day pause, focusing on the continued tariffs on Chinese imports. Learn about the proposed 145% duty increases. I…
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Pros, Age-Groupers React to Return of One-Day Ironman World Championship
The buzz in the triathlon world over the past 24 hours has all been about Ironman’s decision to return the World Championships to a one-day event in Hawaii starting next year. triathlete
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Running Shoes Continue to Drive Sales in Q1 Despite Overall Footwear Slowdown
Running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of sales in the period. According to new data from Circana’s Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained…
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How running shoe insoles might keep illness away
Newly developed insoles could help detect injuries, imbalances and even diseases like Parkinson’s. What if your feet could tell you you’re getting sick—before you feel a thing? That’s the idea behind a new “smart insole”…
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May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)
May 1, 2025 /ENDURANCE SPORTSWIRE/ – Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new…
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Adidas Warns of U.S. Price Hikes Due to Tariffs
Adidas AG said that despite reporting better-than-expected first-quarter results, it opted not to raise its financial targets for 2025 due to rising concerns over President Donald Trump-imposed trade tariffs, including the threat that prices will…
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Kent halts Chinese imports; tariffs could force production suspension
Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said. Bicycle Retailer
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Nike Is Facing a Potential Class Action Lawsuit for Shutting Down Its NFT Platform
A proposal for a class action lawsuit is accusing Nike of engaging in a “rug pull” by shutting down operations for its RTFKT NFT platform. Footwear News
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Cycling in City of London rises by more than 50%
Cycling in the City of London has increased by more than 50% in the past two years, according to official counts. October 2024 saw a record 139,000 people cycling a day across 30 locations –…
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Urgent search launched for British Paralympian reported missing in Las Vegas
An urgent search has been launched to find British Paralympian Sam Ruddock, who has been reported missing in Las Vegas, USA. Cycling Weekly
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Fake tan, fancy nails: How marathons became a catwalk for beauty
Marathons are the new catwalk! Discover the surprising beauty and skincare routines of today’s runners. From fake tans to elaborate manicures, see how athletes are redefining beauty standards on and off the track. CNN Style
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Knog Partners with EF Pro Cycling to Illuminate the ’25 Season
Melbourne, Australia (April 24th, 2025) /ENDURANCE SPORTSWIRE/ – Knog, the Technically UnKonventional lighting brand known for pushing design boundaries, announces an exciting partnership with EF Education-EasyPost and EF Education-Oatly, the dynamic and exciting road and…
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Ceased to be a positive place’: Why the London Marathon is boycotting X
The organiser of the London Marathon, which takes place this Sunday (27 April), has announced that it will no longer be posting on the Elon Musk-owned social media platform X. RUNNER’S WORLD
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Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain’s key…
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MIPS’ net sales rise 40%; CEO says tariffs creating short-term uncertainty
MIPS reported net sales for the first quarter increased 40% year-over-year and added that bike helmet inventory has “largely normalized” globally. Bicycle Retailer
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EXEC: Shimano Posts Solid Q1 Results, Led by DD Growth in Bicycle Components
Shimano Group reported that interest in bikes and fishing tackle continued into the first quarter of fiscal year 2025, pushing consolidated net sales up 12.9 percent year-over-year (y/y) to ¥113.5 billion. SGB Media
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Robots Competed Against Humans in the First Humanoid Half-Marathon
In a surreal blend of endurance race and sci-fi slapstick, 21 humanoid robots jogged, limped, and faceplanted their way through a half-marathon in Beijing. Vice
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Nike announces first women’s sub-4 mile attempt in June
Nike Breaking4 is set to take place at Paris’s Stade Sébastien Charléty–site of the Paris Diamond League, where Kipyegon ran both her 1,500m world record and her fastest-ever 5,000m race (also a world record at…
Injinji Introduces Performance Shirt Collection
SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of…
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Thule to lay off 22 workers in Colorado
Why is Thule, a major outdoor brand, laying off workers in Colorado? Get the inside story on potential shifts in the bike and outdoor industry and what this means for the future of jobs. Bicycle…
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6 types of Strava users everyone loves to hate
As with anything positive, though, there are downsides to Strava, and a lot of those negatives come in the form of users. There are a lot of ways people can be annoying on the app,…
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Ari Has Hundreds of Bikes Stolen on Way to Utah Warehouse
Ari Bikes announced that it had hundreds of its bikes stolen from a truck traveling to its warehouse in Utah. The truck was last seen in the Santa Clarita area. MOUNTAIN BIKE ACTION
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Boston Marathon 2025 results: John Korir follows in brother’s footsteps, Sharon Lokedi breaks record to win event
John Korir, a runner from Kenya, hung with the pack throughout most of the race, but a late surge pushed him way ahead of the other runners down the stretch at Boston Marathon 2025. Yahoo…
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‘Just do it for the ‘gram’: Influencer films himself ‘winning the start’ of Boston Marathon
A German runner competing in the open race of the Boston Marathon this year knew he wasn’t going for a personal best. But, when he found himself at the front row of his wave while…
Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing
(April 21, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports.…
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Horrific crash at Belgian fondo: 47 injured, 7 hospitalized
A brutal crash marred the Belgium Gran Fondo on Sunday, forcing the event to be cancelled. The carnage occurred early in the race. CANADIAN Cycling MAGAZINE
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Revel Bikes Closes Down Just Days After Debuting New Rides
Colorado-based Revel Bikes is going out of business, a sales manager for the company confirmed to GearJunkie on Friday. The news comes just days after Revel debuted three new bicycles at Sea Otter, one of the bike industry’s…
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Trek tells retailers of immediate price increases
Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs “to a level that needs to…
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Nike and Hyperice Will Release Their $900 Recovery Boots in May
The Nike x Hyperice Hyperboot will release in May, allowing athletes to experience heat and a dynamic air-compression massage without being confined to a seat. Footwear News
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Strava to Acquire Runna Running Training App
Strava, the app for active consumers, announced that it has entered into a definitive agreement to acquire Runna, a UK-based tech company developing personalized running training plans and coaching. SGB Media
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Evening exercise impacts sleep for longer than previously thought
A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime…
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JP Sportswear / INTERMAX Joint Venture 2025
April 15, 2025 /ENDURANCE SPORTSWIRE/ – INTERMAX CO., LTD (a Vietnam and SE Asia apparel manufacturing group) & Aaron Corp dba JP Sportswear (a USA apparel manufacturing company) have concluded a joint venture agreement effective…
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Polar launches personalised Fitness Program subscription
Wearable tech company Polar has launched a subscription-based training feature designed to offer adaptive cardio workouts tailored to individual fitness levels and recovery status. Endurance.Biz
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EXEC: Giant Group March Bike Shipments Turn Negative as Tariffs Hit
Giant Manufacturing Co., Ltd. (Giant Group) shifted back into negative territory with March shipments after a big month for the manufacturer in February. SGB Media
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The Running Specialty Channel Has Proven To Be Recession Proof: Can It Withstand Tariff Turmoil?
The volatility of the global trading landscape, with U.S. President Donald Trump imposing and pausing tariffs on most nations, has made the ability for retailers and brands to commit to a plan seemingly impossible. Footwear News
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Life Time Levels Up Experiential Fitness With HPLT Acquisition
Life Time (NYSE: LTH) today announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time’s…
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Mountain House Introduces Two New Gourmet Recipes
Albany, OR (April 10, 2025) /ENDURANCE SPORTSWIRE/ – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain…
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Mil Usos Proudly Sponsors The Buff Runner’s Epic Run Across Utah
Santa Clarita, CA (April 10, 2025) /ENDURANCE SPORTSWIRE/ – Mil Usos Skincare sponsored athlete Mason Wright, also known as the Buff Runner, has embarked upon his epic trans-Utah run to raise money to support the…
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Brooks and Disney Team Up on Colorful Running Collection Featuring Ghost Max 2 and Adrenaline GTS 24 Sneakers
Brooks and Disney have joined forces add a bit of magic to the runningexperience with the limited-edition Brooks x runDisney collection.
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Interactive Strength Inc. (NASDAQ “TRNR”) Signs Binding Agreement to Acquire Wattbike, a $15M+, Omni-Channel, Connected, Indoor- Performance-Bike Business
Interactive Strength Inc. (NASDAQ:TRNR) (“TRNR” or the “Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced it has signed a binding transaction agreement to acquire Wattbike. Yahoo Finance
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Ditch The Bowl and Spoon: Skratch Labs Launches Cinnamon + Oatmeal Energy Bar
Boulder, CO (April 8, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder-based leader in performance nutrition, debuts its newest flavor: Cinnamon + Oatmeal Energy Bar. Created to power athletes through long training sessions and recovery…
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Wiley X Announces Sponsorship of the Valor Mission Project: Boot’n & Shoot’n 2025
April 7, 2025 /ENDURANCE SPORTSWIRE/ – Wiley X is proud to announce its sponsorship of the Valor Mission Project – Boot’n & Shoot’n 2025, taking place in Dallas, Texas on April 17th, 2025, at the…
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At Boston Marathon, authorities will be watching ‘broad set’ of potential targets
At this year’s Boston Marathon, 12 years after the deadly marathon bombing, law enforcement will be watching “a broad set of potential soft targets for an attack,” according to a bulletin obtained by ABC News.…
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25% of Americans Have a Fitness Membership, Setting New Record
One in every four people in the United States had a fitness facility membership in 2024, a new record high for the fitness industry that reflects the increasing priority a growing number of Americans are…
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New rule bans cross-category drafting to ensure fair competition in the Life Time Grand Prix
Riders in this year’s Life Time Grand Prix series will not be permitted to draft off those who aren’t competing in the same category, organisers informed the series’ contestants this week. Cycling Weekly
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EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
Executive leadership teams are undoubtedly huddled behind closed doors this morning as the Trump Administration dropped a bomb on the public and consumer markets, imposing reciprocal tariffs across a broad range of countries. SGB Media
HOVERAir Joins USA Cycling as Official Flying Camera Partner
COLORADO SPRINGS, Colo. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to announce a new partnership with HOVERAir for the 2025 season. This collaboration brings exciting new opportunities to USA Cycling fans with their…
Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings
San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and…
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‘No decision’ on an Interbike return, Emerald says
Emerald Expositions has not made a decision about bringing back the Interbike trade show in the near future, the company told BRAIN. “…it’s not a decision we take lightly,” Ferraresi said. Bicycle Retailer
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Mountain bikers spend $416 per trip to a riding destination, study finds
A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers. Bicycle Retailer
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On Running Co-CEO Marc Maurer to Step Down
On Running Co-CEO Marc Maurer is leaving the company after 12 years. Co-CEO and CFO Martin Hoffmann will take over the CEO role as the company bolsters its executive team with new hires and completes its…
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Study Suggests Weight Training May Safeguard Against Dementia in Older Adults
Recent research has revealed that weight training may provide significant protective benefits for the brains of older adults, especially in those at risk for cognitive decline, such as individuals with mild cognitive impairment (MCI). Science…
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Yamaha Motor acquires Brose’s bicycle eKit business unit
Brose – the Coburg, Germany-headquartered business that is the exclusive provider of e-bike motors for Specialized and partner for SRAM Powertrain – has agreed the sale of its e-bike business unit to Yamaha Motor. Biz…
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Preventable cardiac deaths during marathons are down, study finds
While more people than ever are running marathons in the U.S., the risk of dying from a heart attack during a run has fallen dramatically in recent years. Medical Press
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Cold plunges actually change your cells
Cold plunges for seven days significantly improves cellular resilience and autophagic function, helping cells manage stress better. Science Daily
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Are Trail Runners Getting Faster?
The increase in speed at the top of the field has been seen in trail runners, and course records across the ultra-distance spectrum are being broken left and right. I Run Far
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REI stores add Rocky Mountain and Van Rysel bicycles
REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year. Bicycle Retailer
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Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
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How Exercise Really Affects Your Testosterone, According to Doctors
“Testosterone levels are affected by exercise, but ongoing work is needed to really understand what is happening,” says Edward Cherullo, M.D., chair of urology at Rush University Medical Center in Chicago. Men’s Health
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On, Canyon & Sailfish get-together to launch On Triathlon Academy
Swiss sportswear brand On has announced the launch of the On Triathlon Academy, which is billed as… ‘a pioneering initiative designed to nurture and empower the next generation of triathlon champions.’ Endurance.Biz
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Something Strange Happens to Brains During a Marathon
Researchers scanned the brains of people before and after running a marathon, finding that runners experienced a significant, but temporary reduction of myelin in certain regions. Gizmodo
Ombraz Lands on Pearl Street: First-Ever Storefront Pop-Up Opens in Boulder
Bellevue, WA (March 25, 2025) /ENDURANCE SPORTSWIRE/ — Ombraz, the award-winning armless sunglasses pioneer, is setting up shop in one of North America’s outdoor meccas. From April 4th through June 30th, Ombraz will open its first-ever…
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76-year-old marathon World Record holder has the VO2 Max of a 20-year-old
The abstract of the study, published on 18 February 2025, states it “assessed the cardiorespiratory fitness, running biomechanics, muscle architecture, and training characteristics of a 76-yr-old female runner who currently holds the world record 1,500m…
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A Prize Problem: San Remo Women’s Winner Will Earn 10 Times Less Than First Man
The women’s peloton is feeling the hype for the return of San Remo Women after a 20-year hiatus, but they might not be so stoked by the prize purse. Velo
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Cyclists tackle muddy Spring conditions at the Gran Fondo Hincapie-Merced
Greenville, S.C., (March 19, 2025) /ENDURANCE SPORTSWIRE/ – This past weekend, Gran Fondo Hincapie took its event series to Merced, Calif. for its second year. As the only West Coast and gravel event of the…
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2025 Barkley Marathons Results: No Finishers but John Kelly Holds Out for Fun Run
The 2025 Barkley Marathons is over, with no finishers and just one Fun Run completion by the U.S.’s John Kelly. Going back a year, the 2024 Barkley Marathons saw a record number of finishers — five in total, including Jasmin Paris…
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Barkley Marathons 2025: It’s a brutal ‘massacre’ as NO runners complete loop two inside 24 hours
In both 2023 and 2024 a double-figure number of runners completed two loops of the Barkley Marathons inside 24 hours – but this year not a single runner managed it. Run 247
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ThredUp’s 13th Resale Report Shows Online Resale Saw Accelerated Growth in 2024 and Is Expected to Reach $40 Billion by 2029
ThredUp, one of the largest online resale platforms for apparel, shoes, and accessories, today released the results of its 2025 Resale Report. Yahoo Finance
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Tour de France and Tour de France Femmes to start in the UK in 2027
The UK will host the official start of both the Tour de France and Tour de France Femmes in 2027, marking the first time both the men’s and women’s races will begin in the same…
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EXEC: The Footwear Brands Bringing the Heat in 2025
L.E.K. said the leading footwear brands are more consistent across genders than apparel brands, with around 24 brands showing up in its Top 10 for Women’s and Men’s footwear in their respective categories. SGB Media
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The 2025 Barkley Marathons Begins With John Kelly Chasing A Historic Fourth Finish
The infamous Barkley Marathons is underway at Frozen Head State Park, as three-time finisher John Kelly seeks to make history while the rest of this exclusive field takes on the world’s most punishing ultramarathon. Marathon…
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EXEC: Giant Group Posted Big February Shipment Growth Before Tariffs Hit
February shipments for Gian Group increased 30.9 percent year-over-year to NT$5.4 billion, pushing the two-month year-to-date period up 13.1 percent through February to NT$10.1 billion. SGB Media
Thermore & Karbon Team Up for Ski Cross Sponsorship
Milan, Italy (March 17, 2025) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturer and pioneer in sustainable synthetic insulation, is joining with Canada’s leading ski apparel manufacturer, Karbon, to sponsor the Canadian stop for the FIS…
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Taiwan marathon organizers apologize after giving out prizes in the shape of a Chinese machine gun
The southern Taiwan marathon organizers, including a member of the self-governing island republic’s legislature, apologized Sunday after giving out prizes in the shape of a golden Chinese machine gun. AP News
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Giant profits plummet by 60% as inventory woes and heavy discounting bite, but bike brand confident of “recovery” in 2025
The positive take on the figures, first reported by Bicycle Retailer and Industry News(link is external), is that sales were actually only down 7.4 per cent on 2023 and still exceeded pre-pandemic levels, Giant stating that…
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Rad Power Bikes Appoints New CEO after Phil Molyneux’s Departure
Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media
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Chains subject to steel tariffs; some cables and other products, too
The 25% U.S. tariffs on steel and aluminum that took effect Thursday apply to bicycle chains, some bike cables, perhaps some locks, and a wide variety of hardware and other products that are used in…
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London Marathon set to become world’s largest if it tops New York record
This year’s TCS London Marathon could be set to enter the record books as the world’s largest for the first time. Organisers hope the 45th edition of the iconic race will surpass the 55,646 runners…
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ATHLOS Returns to New York City in 2025 With Oct. 10th Meet
ATHLOS, the women’s-only track and field meet, will return to Icahn Stadium in New York City on October 10, 2025. The event has received early commitments from Olympic gold medalists like Gabby Thomas and more.…
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More Americans Rode a Bike Than Ever Before in 2024, Youth Participation Saw the Biggest Surge
This biennial report reveals that 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. This marks the highest participation rate since the study began…
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Anton Krupicka and La Sportiva Announce an Elevated Athlete Partnership
BOULDER, Colo. (Mar. 12, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced an elevated athlete partnership with Anton Krupicka, a defining figure in the…
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Speak at The Running Event 2025: Call for Education Now Open
PORTLAND, Maine (March 12, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting proposals for speaking opportunities at the 2025 event. The Running…
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This Spanish runner’s payback move leads to disqualification
There was a heated moment at the 2025 Spanish Under-20 Indoor Championships in Salamanca on Sunday when an athlete retaliated after a slight bump from another athlete on the final lap of the men’s 1,500m.…
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With Increasing Membership Costs, Should Pros Take the Ironman Gamble?
Professional triathletes know that success in the sport often comes at a cost – coaching, equipment, travel, and race entries all add up. But for those who compete in Ironman-branded events, the financial equation has…
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Dick’s Sporting Goods Impresses Again in 2024 as Q4 Comps Grow 6.4 Percent
Dick’s Sporting Goods, Inc. saw DKS shares take a dip on Tuesday, March 11 after reporting the retailer’s fiscal fourth quarter and full-year results. DKS shares were down in mid-single-digit in midday trading. SGB Media
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Rad Power Bikes CEO Phil Molyneux to leave brand
Rad Power Bikes announced that CEO Phil Molyneux will leave the brand and also confirmed its sixth workforce reduction, with this round affecting its direct-to-consumer sales staff. Bicycle Retailer
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Investors increase stake in Factor Bikes to 52.87%
News from the Shanghai Stock Exchange points to a change in ownership stake at Factor Bikes, as Zhonglu Holdings “plans to acquire and increase its capital investment in Factor Bikes PTY Ltd.” BikeBiz
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New Balance Introduces a Handmade $250 Walking Shoe With Tech Hidden in an Elderly Package
The New Balance Allerdale Made in UK is a walking shoe that’s begun to surface at overseas retailers and is quickly drawing attention for its $250 price tag and comparatively modest profile. Footwear News
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Is Pro Cycling Selling Its Soul? The Costly Future Fans Don’t See Coming
The ongoing ONE Cycling project looks poised to pump hundreds of millions of Saudi dollars into cycling in a bid to break the ASO-Tour de France stranglehold on the sport. VELO
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Greenville Cycling Classic p/b Prisma Health returns April 24 to downtown Greenville; kicks off Speed Week 2025
Greenville, S.C. (March 6, 2025) /ENDURANCE SPORTSWIRE/ – Now in its second year, the Greenville Cycling Classic presented by Prisma Health will return to downtown Greenville, S.C., on April 24, 2025, to kick off Speed…
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Black Diamond Opens PNW Flagship Store in Seattle
Seattle, WA. (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment, a global leader in mountain sports gear, is excited to announce the grand opening of its largest and most immersive retail store to date,…
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Running influencers are promoting Advil, but at what cost?
The popular painkiller Advil has been increasingly targeting the running community, partnering with influencers to promote ibuprofen as a post-workout essential. Running Magazine
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SBT GRVL presented by Wahoo Announces First of its Kind GRVL® Femmes Team Challenge and Opens Additional Spots to Amateur Women Cyclists for Sold Out June 29th Event
Steamboat Springs, Colo., (March 6, 2025) /ENDURANCE SPORTSWIRE/ – SBT GRVL presented by Wahoo, the premier gravel cycling event, today announced a first of its kind GRVL® Femmes Team Challenge and is opening additional spots…
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Apology after water cups reused at half-marathon
The rinsing and reusing of paper cups at one of the Brighton Half-Marathon’s water stations has led to an apology being issued by the organisers. BBC
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Scott Sports USA introducing click-and-collect program
Scott Sports USA has unveiled its click-and-collect sales channel integrated with Locally that will include participating dealers across the continental U.S. Bicycle Retailer
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How to choose the best protein powder
We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine
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NYC Marathon draws record applications of more than 200,000
More than 200,000 people applied for a place in the NYC Marathon lottery this year, organizers said on Wednesday, up 22% from 2024 amid a boom in popularity for distance running in the United States.…
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Adidas warns of slower growth in 2025 despite 12% revenue rise
Adidas cautioned that it expects slower growth in 2025, despite posting a 12 per cent rise in full-year sales in 2024, which it said was ‘significantly better than initially expected’. SportsPro
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Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection
Sun Valley, ID (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s…
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Nearly 4 of 10 Americans report sports-related mistreatment
Nearly 40% of adult Americans say they’ve experienced some type of sport-related mistreatment in their lives ranging from psychological and emotional to physical and sexual. Science Daily
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Aescape Secures $83MM in Strategic Funding, Announces U.S. Expansion with Equinox
Aescape, the lifestyle robotics company pioneering AI massage for personalized recovery, today announced it has raised $83MM in a strategic round led by Valor Equity Partners, an early investor in Tesla and SpaceX. Yahoo Finance
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Study Shows Cursing Can Boost Your Physical Performance
While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness
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USA Fencing, US Squash, USA Cycling, US Sailing, and USRowing Launch “United Sports Collective” Uniting Commercial Rights Under a Top-Tier Sports Umbrella
In the spirit of collaboration that propels athletes to achieve more together than they could alone, five leading National Governing Bodies (NGBs) — USA Fencing, US Squash, USA Cycling, US Sailing and US Rowing —…
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On Holding Swings to Q4 Profit in Q4; DTC Reaches 48.8 Percent of Net Sales
On Holding AG posted strong full-year 2024 results, exceeding its latest outlook across all metrics and driving ONON shares up over 7 percent in pre-market trading on Tuesday, March 4. SGB Media
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Where Science and Nostalgia Jam Together: Skratch Labs Launches Newest Energy Chews Flavor
March 4, 2025 – Boulder, CO /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. Inspired by the smooth, nostalgic taste of Concord…
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BRANWYN Elevates Activewear with the Compressive Collection
Bend, OR. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort, and sustainability, proudly announces the launch of its Compressive Collection. Featuring the newly launched revolutionary Compressive Leggings,…
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VARGO Revives Titanium Canister Stove After 20-Year Hiatus
Lewisburg, PA. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – After two decades, VARGO is reintroducing a new and improved version of its legendary Jet-Ti canister stove, a product known for its unparalleled durability and ultralight design. Originally…
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Two collegiate runners disqualified for competing in illegal Nike shoes
The two athletes were reportedly wearing Nike’s newest Streakfly 2, a carbon-plated racing shoe with a 27 mm stack height (pictured above), which exceeds the 25 mm limit set by NCAA and World Athletics for…
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Wiley X Releases Two New Lifestyle Frames: The Axe and Apex
FRISCO, Texas (March 3, 2025) /ENDURANCE SPORTSWIRE/ – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two new models – the Axe and the Apex – now available…
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71 Celebrities You Didn’t Know Are Marathoners
If you run a marathon in a major city, like Boston, Los Angeles, New York, or Chicago, there’s a solid chance that you might be rubbing elbows with some famous faces. Runner’s World
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Meet Slowtwitch+. Here’s What to Expect
We’re proud to announce Slowtwitch+ — a premium content experience that will allow us to go deeper than ever before. We’ve designed Slowtwitch+ for the serious reader and active forum user. SLOWTWITCH
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Noble Biomaterials and Coolcore® Launch COOLPRO Fabric: A Revolution in Cooling Performance Fabric at Performance Days Munich
Scranton, PA (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Noble Biomaterials, a global leader in antimicrobial and conductive solutions for soft surface applications, has partnered with Coolcore, a pioneer in chemical-free thermoregulation fabrics, to introduce COOLPRO…
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HydraPak Joins Forces with Darby Communications to Expand Media Presence
Oakland, CA. (February 20, 2025) /ENDURANCE SPORTSWIRE/ – HydraPak®, the global leader of high-performance hydration solutions, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor,…
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American ultrarunning champion disqualified for competition-illegal shoes
The results of the 2025 USATF 100-mile Road Championships in Henderson, Nev., came down to the wire, but the ultrarunner who broke the tape ended up disqualified after nearly 12 hours of running, for wearing…
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Is a Cold Shower After a Workout Worth It for Better Recovery? New Research Says Yes
A study found that those who regularly take cold showers experienced a 29 percent reduction in sick days from work compared to those who didn’t have cold exposure. Yahoo Life
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Bikes and E-Bikes Avoid New Steel and Aluminum Tariffs
Members of the bike industry are advised to review the listings to determine whether any goods they import may soon be subject to additional tariffs when they go into effect on March 12, 2025. People…
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Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a “new brand” that they say will “disrupt the global fitness and activewear industry,” both companies announced Tuesday. USA Today
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Prankster sends Glasgow runners on lengthy detour
Runners at a 10k trail race in Glasgow were sent in the wrong direction by a prankster who impersonated a marshal and buried signs marking the course. BBC
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Five of USATF’s Highest-Ranking Staffers Have Left the Organization Within the Last Year
Multiple high-ranking USATF employees were let go on January 31 as part of an organizational restructure, sources told LetsRun.com. LetsRun
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Silca Plans to Pay Sponsored Racers Bonus If They Flat with New Ultimate Sealant
Silca just introduced a new tire sealant, and it’s not just the formulation that’s making waves. Their new Ultimate Sealant is said to be, well, the ultimate. Bike Rumor
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Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales
Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. Asics noted the increases were attributed to significant sales growth for run specialty stores. Footwear News
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More than 3,000 students set their sight on LA Marathon
More than 3,000 student runners got up bright and early Sunday to run nearly 19 miles at Hansen Dam in Pacoima with one goal in mind: qualify for the Los Angeles Marathon. NBC Los Angeles
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Ugandan Kiplimo smashes men’s half-marathon world record in under 57 minutes
Ugandan Jacob Kiplimo set a men’s half-marathon world record on Sunday and also became the first runner to go under 57 minutes. Yahoo Sports
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Triathlon participation in the USA, by the numbers
The 2024 Impact Report has been released alongside a separate analysis of triathlon participation data in the USA, undertaken by Thom Richmond and Ben McClure of Cal Tri Events. Endurance.Biz
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Trump could impose reciprocal tariffs as soon as April
President Donald Trump on Thursday released an executive memo instructing officials to prepare to impose reciprocal tariffs on a global basis as soon as April 2. Bicycle Retailer
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Netflix’s Tour de France: Unchained cancelled
The Netflix documentary series Tour de France: Unchained appears to be drawing to a close this year, with the third season – filmed at the 2024 race – set to be its last. MSN
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Donald Trump Jr. backs multi-million-dollar investment in Enhanced Games
Enhanced Games founder Aron D’Souza announced new multi-million dollar financial backing from 1789 Capital, which includes Omeed Malik, Chris Buskirk and Donald Trump Jr. Running Magazine
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4 disqualified runners did not intentionally swap bibs, say Hong Kong marathon organisers
Four mainland Chinese runners who were disqualified from the 2025 Standard Chartered Hong Kong Marathon did not deliberately swap their bibs, the event’s organisers have said. Hong Kong Free Press
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Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine
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Sweat-Tech Wearable Epicore Biosystems Raises $26M
Epicore Biosystems, known for its sweat-sensing wearables, has secured $26 million in a Series B led by the Steele Foundation for Hope (SFFH). Athletech News
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How Much Exercise You Need to Offset Sitting All Day, According to Science
Is It possible to to exercise your way out of the risk of these health issues: back pain, cardiovascular disease, diabetes, obesity, and premature death? very well health
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Black Diamond Equipment and National Outdoor Leadership School (NOLS) Announce Partnership
SALT LAKE CITY – February 5, 2025 /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, has partnered with National Outdoor Leadership School (NOLS), the world’s…
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Non-electric bike imports increased 17% last year
After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday. Bicycle Retailer
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Your smartwatch might be making you sick, new research says
Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of…
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The Price of Drug Testing in Triathlon
How much time and money is required for drug testing in triathlon? It’s hard to know. Not because it’s hard to quantify, but because multiple organizations are oddly tight-lipped about getting into the details. triathlete
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GoPro Goes Bigger: Mountain Games Add Speed Climbing, Ultrarunning for 2025
GoPro Mountain Games hosts a lineup of competitions across 11 outdoor sports. And after record-breaking attendance last year — 95,000 spectators and more than 5,000 registered athletes — the event aims to level up in…
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Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology
COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed…
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Superfeet Sets Stage for Accelerated Growth with Strategic Leadership Appointments
FERNDALE, Wash. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Superfeet, the global leader in performance insoles, today announced a series of strategic leadership appointments, deepening its commitment to a people-first culture while fueling the company’s next…
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Wild Rye Bolsters Its Team with Two New Hires
Sun Valley, ID (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions…
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Trump brings Mexico and Canada into his trade war: What will that mean to the bike industry?
President Donald Trump followed through on recent threats and announced increased tariffs on goods from China, Mexico and Canada on Saturday. Bicycle Retailer
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Thermore Partners with Emporio Armani’s EA7 for Winter Tour 2025
Milan, Italy (February 3, 2025) /ENDURANCE PORTSWIRE/ – Thermore, a global leader in the synthetic thermal insulation for apparel, will participate in the Livigno stage of the EA7 Emporio Armani Winter Tour 2024-2025. The exclusive…
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Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
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Altra Running Unveils the New Torin 8 and Torin 8 GTX
DENVER, CO (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Torin 8 and Torin 8 GTX. Designed to elevate the running…
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Injinji Expands RUN Series
SAN DIEGO, Calif. (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of the Run Lightweight Crew – an expansion of the brand’s RUN Series…
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Cycling bans controversial use of carbon monoxide rebreathing
Cycling’s governing body has banned the repeated use of carbon monoxide rebreathing that some riders misuse to artificially increase their performances. AP News
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Arizona ultrarunners battle in ridiculous Strava challenge
The Strava x Chipotle segment challenge has sparked off-season motivation for many runners looping around their local Chipotle restaurant for a chance to win free burritos for a year. Running Magazine
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mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear
MAMMOTH LAKES, Calif. — January 30, 2025 /ENDURANCE SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest.has entered into a new multi-year…
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No more rainbow bands’ for US bike brand after UCI agreement ends
After 30-plus years of a logo synonymous with victories at Union Cycliste International (UCI) World Cup and Championship races, the time has come for Ritchey — in accordance with UCI regulations — to retire the…
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Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people.…
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Mountain House Teams Up with Darby Communications
Albany, OR (January 29, 2025) /ENDURANCE SPORTSWIRE/ – Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned…
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It’s Starting to Pay to Be Good at Cornhole
Cornhole is a staple at tailgates and backyard barbecues: Players toss square beanbags onto a two-by-four wooden board and into a round hole for extra points. Front Office Sports
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Velocio and htSQD Partner for the 2025 Season and Beyond
Chicago, IL (January 28, 2025) /ENDURANCE SPORTSWIRE/ — Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel…
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Woman runs 226 miles to set new world record
Sophie Power completed more than 226 miles (365km) in 48 hours to set the new record, which is subject to official confirmation. BBC
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Wild Rye Launches Rebrand to Reinforce Brand’s Direction
Sun Valley, ID (Jan. 23, 2025) /ENDURANCE SPORTSWIRE/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a…
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United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing
FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ – United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of…
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Jogology adds new Northeast sales representative
WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast.…
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Altra Expands Athlete Roster with Trail Runner Hans Troyer
DENVER, CO (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his…
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Hoka’s First-Ever Dress Shoe Is Curiously Technical (and Kind of Bizarre)
For the past few years, Hoka shoes have dominated UTMB, the world’s most prestigious trail race, traversing more than 100 miles through three separate countries. But it’s the brand’s first-ever dress shoe that will really test…
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Pedego store owners get access to third-party e-bike brands
One of the first moves by Pedego’s new CEO, Larry Pizzi, is to set up a program allowing Pedego dealers to access other brands of e-bikes for the first time. Bicycle Retailer
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Amazon cuts jobs in its Fashion and Fitness group, according to internal messages
Amazon is cutting jobs in its Fashion and Fitness group, according to internal messages seen by Business Insider. One of the internal messages, posted on an internal Amazon Slack channel, said San Diego employees in this group,…
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Hilton & Peloton Bring Fitness to Your Hotel Room
Peloton and Hilton have strengthened their partnership and wellness tourism ambitions with a new in-room experience that allows hotel guests to access Peloton’s on-demand fitness content on their TVs. Athletech News
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EXEC: KT Tape Acquired by Consumer Healthcare Investment Platform
KT Tape has been acquired by Bridges Consumer Healthcare, LLC, a consumer healthcare platform comprised of nine over-the-counter (OTC) personal care brands, including ThermaCare and Absorbine Jr. SGB Media
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Paris Olympic medals are damaged beyond belief
The quality issues behind the Paris Olympic medals were first brought to light while Paris 2024 was still underway. The medals have been deteriorated to the point of requiring replacement, according to media. Running Magazine
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Can the Wildflower Triathlon Bloom Again?
When race director Colleen Bousman announced her intention last summer to relaunch the Wildflower Triathlon Festival in May 2025, fans rejoiced. triathlete
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Do NOT Bring an InReach or Other Satellite Device to India
In the last few weeks, several trekkers have been arrested in India for carrying a Garmin’s InReach. These satellite communicators, used for texting when there is no cell connection, are illegal in India. Explorers Web
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The Landmark Project Partners with Darby Communications for PR Services
January 15, 2025 — Greenville, SC /ENDURANCE SPORTSWIRE/ – Outdoor lifestyle apparel brand The Landmark Project announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance,…
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New Balance Sales Reach Record $7.8 Billion in 2024, CEO Joe Preston Says
According to Preston, the Boston, Mass.-based athletic company achieved global annual sales of $7.8 billion, a 20 percent increase from the prior year. Footwear News
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World’s longest running streak ends after 20,309 days
After 20,309 days and more than 320,000 kilometres, the world’s longest daily-running streak has come to an end. Jon Sutherland, a 74-year-old writer and run coach from Washington, Utah, has reached a point where he…
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The National Cycling League is officially dead
While Cycling Weekly has not received official confirmation or denial from our National Cycling League contacts, who have been non-responsive for some time, it’s clear that the NCL is officially no more. Cycling Weekly
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Black Girls RUN! & Jogology Announce New National Partnership
January 13, 2024 /ENDURANCE SPORTSWIRE/ – National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the…
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Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful secured Ancient Nutrition from VMG Partners, Hillhouse Investment, and other investors, bolstering its portfolio that features prominent brands such as Nugenix. Athletec News
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EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
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Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?
The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc
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They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor
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Fury over ‘pig and run’ marathon with pork for a prize
A “Pig & Run” half-marathon in Brittany where the winner is awarded his or her bodyweight in pork has sparked a backlash, with thousands calling for a boycott on grounds it is unethical and bad for…
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7 Weird Triathlon Races We’re Totally Signing Up For in 2025
If you’re already a triathlete, clearly you’re no stranger to the unconventional. Ready for a triathlon you’ll never forget? triathlete
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Scam Alert: Websites Mirror Legit Brands, Deliver Nothing
Last week, high-end cycling brand Rapha posted an official statement warning customers of counterfeit and imposter websites claiming sales of its products. GearJunkie
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Brooklyn Half Marathon Wins Battle Against Brooklyn Half Marathon
The NYCRuns Brooklyn Half Marathon will now be called the NYCRuns Brooklyn Experience Half Marathon, the organizer announced. Front Office Sports
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Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership
The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo
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ALTRA Elevates The Trail Experience With The Lone Peak 9 and Lone Peak 9+
DENVER, Colo. (January 6, 2025) /ENDURANCE SPORTSWIRE – Altra, a leading innovator in performance running, is thrilled to announce the release of the highly anticipated Lone Peak 9 and Lone Peak 9+, as well as…
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Chipotle expands its fitness challenge to international markets
Chipotle and Strava have expanded their partnership, first announced in January 2024, to include 25 cities in North America and Europe, including New York, London, Paris, and Toronto. Nation’s Restaurant News
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FinisherPix is the Official Photography Partner for the Inaugural San Antonio Marathon to Capture Historic New Chapter in Texas Running
BOULDER, Colo. – January 2, 2025 /ENDURANCE SPORTSWIRE/ – FinisherPix, the premier provider of endurance sports photography powered by Outside Interactive Inc., is proud to announce its partnership with the newly established San Antonio Marathon, set…
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Study Links Poor Air Quality to Slower Marathon Finish Times
Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. Athletech News
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Triathlon’s rich list: How much prize money did the top PROs earn in 2024?
2024 has been quite possibly the busiest year of racing in triathlon history, with the major events series stepping things up a notch on the prize money front to encourage the best of the best…
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Biggest ever study of non-elite runners reveals marathon training secrets
One of the largest ever studies of marathon runners has given clues on how non-elites can best train for the 26.2-mile distance. MSN
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3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai
Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race…
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Helmets Using WaveCel Technology Outperform Competitors in a Research Study on Head and Brain Protection
Wilsonville, OR—December 18, 2024 /ENDURANCE SPORTSWIRE/ — WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to help protect the head and the brain, today announced formative results from a research study…
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Here’s what the average gym-goer’s fitness routine looks like — the results may shock you
While a typical workout only takes 47 minutes, on average, a gym goer’s pre- and post-workout routine takes nearly four hours, according to a recent study. New York Post
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Moultrie Launches Inaugural “Field to Fork” Event, Introducing Employees to Deer Hunting
BIRMINGHAM, Ala. (December 17, 2024) /ENDURANCE SPORTSWIRE/ — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with…
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Ombraz Announces Milestone Retail Expansion and Key Hire for 2025
Bellevue, WA – December 16, 2024 /ENDURANCE SPORTSWIRE/ – Ombraz, the award-winning vanguard behind armless sunglasses, has achieved a remarkable milestone in retail growth, expanding from just four retail partners in 2023 to an impressive 75…
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Marucci Sports Debuts Footwear Collection, Brings BOA to the Diamond
Baton Rouge, LA – December 13, 2024 /ENDURANCE SPORTSWIRE/ – Today, Marucci Sports is excited to announce its entrance into the footwear category with the Marucci MXB Collection, allowing the brand to outfit diamond athletes…
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California Electric Bike Voucher Program Launches December 18, 2024
California is launching a new incentive on Dec. 18, 2024 that will provide income-eligible Californians up to $2,000 toward the purchase of a new electric bike. Cycling West
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DPS Skis Introduces Pisteworks® Carving Skis
SALT LAKE CITY (Dec. 11, 2024) /ENDURANCE SPORTSWIRE/ — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first,…
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Headliners Khruangbin and Lord Huron to Perform at The Second Annual Outside Festival Presented by Capital One and REI Co-Op, May 31 – June 1, 2025
DENVER, Colo. – December 10, 2024 /ENDURANCE SPORTSWIRE/ – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center…
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Adidas headquarters raided in years-long tax investigation, company says
Authorities raided Adidas AG (ADSGn.DE), opens new tab headquarters in Germany as part of a years-long tax investigation, a spokesperson from the company said on Tuesday. Reuters
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Black Diamond Parent Adds to Adventure Segment, Acquires RockyMounts
Clarus Corporation is the parent company of Black Diamond, which dominates the company’s Outdoor segment. The RockyMounts deal is the first acquisition in the Adventure segment since Clarus acquired Tred Outdoors in October 2023. SGB…
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This Road Race Bike Has No Seat Tube: Colnago Y1Rs
Esteemed Italian bicycle brand Colnago released a visually stunning road race machine today — the Y1Rs. Upon first glance, the lack of the traditional seat tube differentiates this carbon frame from anything else out there.…
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Chinese dad banned from race after letting nine-year-old daughter run marathon
A father in China has received widespread criticism and a three-year ban from the Chinese Athletics Association after allowing his nine-year-old daughter to run the 2024 Wuyuan Marathon in Jiangxi, China, on Dec 1. Running…
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ClassPass Reflects on 2024: Fitness Trends & Wellness Insights
ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a…
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icebreaker and Protect Our Winters Partner to Support Glacier Conservation
DENVER, Colo. (Dec. 6, 2024) /ENDURANCE SPORTSWIRE/ – icebreaker, the merino wool performance apparel brand, and Protect Our Winters (POW), a non-profit organization that helps protect outdoor places and experiences from climate change, introduce Glacier…
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IOC study estimates five billion people watched the Paris Olympics
According to a new independent research study by the International Olympic Committee (IOC), an estimated five billion people tuned in to watch the 18 days of competition at Paris Olympics 2024. Running Magazine
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Segway Will Sell E-Bikes Through IBDs and EBDs; Hires Bike Specialty-Focused Team
Segway is reporting that it has assembled a dedicated e-bike division in the U.S. to support the upcoming launch of its first two e-bikes and other future cycling products. SGB Media
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How Personal Trainers Attract Clients in a Competitive New Year
For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them? Athletec News
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Striker® and Coors Light Team Up for Limited Edition Ice Fishing Suit
December 5, 2024 – Hudson, WI /ENDURANCE SPORTSWIRE/ – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends…
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The Rock Fight Podcast Welcomes Industry Veteran Eoin Comerford as Regular Commentator
San Diego, CA – December 5, 2024/ENDURANCE SPORTSWIRE/ —The Rock Fight Podcast is excited to announce that Eoin Comerford, a seasoned leader and innovator in the outdoor industry, will join the show as a regular…
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2024 Polartec Apex Awards Winners Announced
Planet Earth, (December 4, 2024) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024…
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Fitness, Not Weight, Is the Best Marker of Health, Finds New Study
Weight doesn’t indicate how much of you is muscle and how much is fat. Weight doesn’t indicate what’s going on inside our body, like how much visceral fat we have. MSN
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SkyhoundMedia and Great Lakes Fishery Commission Unveil “THE FISH THIEF: A Great Lakes Mystery”
December 4, 2024—Ann Arbor, MI /ENDURANCE SPORTSWIRE/ —SkyhoundMedia, a celebrated production company specializing in exploring nature’s impact on society worldwide, and the Great Lakes Fishery Commission are proud to unveil “THE FISH THIEF: A Great…
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Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category,…
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Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /ENDURANCE SPORTSWIRE/ – Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site…
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Eating High-Processed Foods Impacts Muscle Quality
The more ultra-processed foods people consumed, the more intramuscular fat they had in their thigh muscles, regardless of caloric intake or physical activity. RSNA
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Strava removes 6.5 million “impossible” performances from leaderboards
Strava introduced an upgraded algorithm to pre-emptively remove performances that are a little too good–including your impressive (and very impossible) three-minute mile run. Running Magazine
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Pro Cyclists’ Earnings Surge: WorldTour Average Salary Hits €500,000 Amid Team Financial Growth
A comprehensive report released by La Gazzetta dello Sport has unveiled a remarkable trend in professional cycling, revealing that lavish sponsorship deals and the ongoing professional evolution of the sport are significantly boosting the earnings of…
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Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla…
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Moms Make History at Ultraman World Championship as Jen Annett and Michelle Vesterby Finish 1st and 2nd
This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch
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Australian fined for disrupting Paris’ 100m final
A French court has charged an Australian man who tried to upend the start of the men’s Olympic final at the Summer Games €8,000 this week. inside the games
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Boston Marathon now paying runners who missed out on prize money when others were caught doping
The Boston Marathon is finally paying runners who were due prize money after other runners who finished ahead of them were later disqualified for doping. CBS News
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UCI concerned about carbon monoxide use among riders: “WADA must also take a position”
In a statement Tuesday afternoon, the UCI sent a message to cycling leaders. The International Cycling Union explicitly asks riders to stop inhaling carbon monoxide (CO). IDL Pro Cycling
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Celebrating 15 Years of Striker: A Legacy of Safety and Innovation
November 26, 2024 – Hudson, WI -/ENDURANCE SPORTSWIRE/ – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development…
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The Running Event Names =PR= Run & Walk the Best Running Store of 2024
AUSTIN, Texas (November 22, 2024) /ENDURANCE SPORTSWIRE/ – =PR= Run & Walk (Potomac River Running) has been named the Best Running Store of 2024 at The Running Event (TRE), North America’s premier run and outdoor…
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Life Time Adds Fitness Classes to App, Makes Play in Supplements
Life Time has introduced 100 new on-demand classes on its complimentary app, with 50 videos already available. The instructor-led sessions range from five to 60 minutes and cover a variety of categories. Athletic News
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Look Cycle acquires Pembree to strengthen gravity range
This acquisition allows Look Cycle to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law, who will continue to lead the brand.…
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Is the Hard MTB League the Future of All Mountain Bike Racing?
The Hard MTB League is a four stage race format based around Trail mountain bikes, and Trail eMTBs. The stages feature a Tech Trail, Raw Slalom, Downhill Gnar, and Tech Climb, with each stage separately…
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Black Diamond Equipment Announces Recall and Repair for PIEPS Pro IPS Avalanche Transceiver
SALT LAKE CITY, UT (November 21, 2024) /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, the North American distributor of PIEPS GmbH, in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily…
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Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well…
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Strava’s new privacy policy says goodbye to some of your favourite fitness apps
Major changes are coming to the world’s biggest fitness-tracking app, Strava, as the company updates its application programming interface (API) to enhance user privacy and control. Running Magazine
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Does the New “Exercise Pill” Let Triathletes Skip Workouts?
A flurry of news reports earlier this year proclaimed that researchers in Denmark had found a way to get all the benefits of running a 10K while fasting – without taking a single step. – exercise…
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Suunto Race S Titanium Courtney – The special glow-in-the-dark watch, designed with Courtney Dauwalter
VANTAA (19. November 2024). /ENDURANCE SPORTSWIRE/ – Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses…
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Selkirk Sport Launches Pro Line Apparel Collection, designed with performance and style in mind
Professional pickleball player Judit Castillo wears the Women’s Pro Dress in Atmosphere blue from the new Selkirk Sport Pro Line Apparel collection. COEUR D’ALENE, Idaho – Nov. 19, 2024 /ENDURANCE SPORTSWIRE/ – Selkirk Sport, a…
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Swiftwick Announces James Osborne as New Sales Manager
Nashville, TN (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, is pleased to announce the hiring of James Osborne as its new Sales Manager, Run Specialty. Osborne…
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San Antonio Marathon to become locally organized replacement for Rock ‘n’ Roll Marathon
The new, locally organized San Antonio Marathon will replace the annual Rock ‘n’ Roll Marathon, which is poised to end its relationship with the city, San Antonio Sports officials said during a Monday evening press…
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Fuel Goods and The Runner/RiderBox Unveil Highly Anticipated Limited-Edition Holiday Boxes
Asheville, NC /ENDURANCE SPORTSWIRE/ — Fuel Goods, in collaboration with The RunnerBox and RiderBox, is excited to announce the release of their highly anticipated Limited-Edition Holiday Boxes. These annual favorites have sold out every year since their…
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Nivis Gear Launches Highly Anticipated New Ski Apparel and Website
Richmond, VA. (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Today, Nivis Gear, a boutique skiwear company offering high-performing outerwear, is excited to announce a new website alongside two new highly anticipated jackets. The Protego Pro Shell…
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Superfeet Named One of Outside Magazine’s Best Places to Work in 2024
FERNDALE, Wash. (Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by…
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Fleet Feet Launches Vendor Partnership with hylo athletics, an Emerging Footwear Brand Focused on Performance and Sustainability
CARRBORO, N.C. (November 18, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability…
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EXCLUSIVE | Suspicions of corruption at the heart of Portuguese cycling – Money laundering, non-payment and chronic abuse in top teams
We started from a post on the Reddit platform that exposed several examples of mistreatment in a ‘well-known’ team in the Portuguese peloton. CiclismoAtual spoke to several individuals (male and female) who had similar experiences to…
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Turning the Tour de France into Formula 1: How Performance Engineers are Reshaping Pro Cycling
Pro cycling is an arms race of technology and equipment. A paddock full of aero experts and rocket scientists are bringing the Tour de France closer to Formula 1. “Performance Engineers” and “Innovation Departments” have…
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A Closer Look at Wolverine Worldwide’s New Boston Innovation Hub, PHOTOS
Wolverine Worldwide has opened the doors to its new Innovation Hub in Boston. The new 11,000-sq.-ft. facility is located at 90 Causeway Street and will accommodate employees from the company’s design and product teams. Footwear…
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Strava expands mapping tools with night and weekly heatmaps
Strava has confirmed the release of two new heatmaps: Night and Weekly Heatmaps. These new features help subscribers to make informed decisions related to their routes, and adapt their activities as the seasons change. Endurance.Biz
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Cyclist files $1m lawsuit after being struck by ambulance and billed $1,800 for ride to hospital
A US cyclist, William Hoesch, has filed an almost $1 million (£790,000) lawsuit against an ambulance provider after he was run over by an ambulance driver, who then took him to hospital in the same…
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KUIU Introduces New PRO HD Flex Zip Wader
November 13, 2024 – Dixon, CA /ENDURANCE SPORTSWIRE/ – KUIU, a leader in high-performance hunting gear, proudly announces the release of the PRO HD Flex Zip Wader, built to withstand the most extreme waterfowl hunting…
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The richest race in triathlon HISTORY? Superstars fight for $4million-plus JACKPOT at T100 Dubai
Unprecedented prize money for triathlon is on the line when the first-ever T100 Triathlon World Tour reaches its climax in Dubai this weekend. It’s the seventh and final race in a season-long series which has seen…
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No Banned Substances: ‘Enhanced Games’ Aim to Push Physical Limits to Extremes
The Olympic Games have had two incarnations: the Ancient Greek Olympics and the Modern Olympic Games. But a third evolution is looming — one where athletes will be compensated fairly, sponsored by brands, and juiced up with…
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The Best Just Got Bolder: The James Brand × Timex Automatic GMT Emerald Edition
Portland, OR (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Travel rarely goes the way you plan it; that’s what transforms it into adventure. The James Brand ventured deep into the headlands of Nova Scotia and found…
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On Reports Results for the Third Quarter and Nine-Month Period Ended September 30, 2024
On reports an all-time record quarter for both net sales and profitability. Net sales increased by 32.3%, and by 33.2% on a constant currency basis, reaching CHF 635.8 million in Q3 2024. BusinessWire
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Thule Group announces acquisition of Quad Lock
Thule Group has signed an agreement to acquire Quad Lock, a global market leader in performance phone mount solutions, giving cyclists, motorcyclists and other adventurers access to their mobile phones while being active. BikeBiz
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Fleet Feet Appoints New Vice President of Marketing & Digital to Drive Growth and Innovation
CARRBORO, N.C. (November 12, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital. In this…
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EXEC: Giant Group Continues Downward Spiral in October; Fails to Offset Sharp 2023 Decline
The Giant Group saw its year-over-year sales trend return firmly to negative territory in October after seeing a decline in September after posting two consecutive months of growing shipments in July and August. SGB Media
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Can Peloton Conquer Men’s Activewear?
Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech…
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Wolverine Worldwide CEO Says Merrell and Saucony Sales ‘Outpaced Forecast’ in Q3
Shares for Wolverine Worldwide were up over 9 percent in pre-market trading on Thursday following continued signs that the company’s turnaround strategy is taking hold. Footwear News
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5.11® Releases New Footwear Offerings for Fall 2024
Costa Mesa, Calif. /ENDURANCE SPORTSWIRE/ – 5.11, the global innovator of Purpose-Built Gear™, is excited to announce the release of new additions to its footwear portfolio, designed to meet the demands of professionals and outdoor…
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Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear…
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Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App
Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that’s challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes
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U.S. running tourism company using disguised Russian plane for Antarctic race
Canadian Running has learned that Runbuk, the U.S.-based running tourism company that recently took over the World Marathon Challenge, is using Canadian and American-sanctioned Russian aircraft to transport participants from Cape Town to its race.…
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Polartec Shed Less Technology Debuts in Market with FORLOH
November 5th. Planet Earth, The Universe/ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, partners with elite USA-made hunting outfitter FORLOH to debut revolutionary…
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Researchers Weigh in on the Physical and Mental Effects of Backyard Ultras
Lewis is down to fourth in the rankings after three Belgians notched 110 laps to win the Backyard Ultra World Team Championships, which featured teams from 61 countries. Outside
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The Pro’s Closet returns under new ownership
The Pro’s Closet (TPC) is set to return under new ownership with Elshair Companies having acquired the TPC brand and its intellectual property. Elshair Companies is a private investment firm with more than 20 years…
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Running influencer enrages participants at New York City Marathon
Running influencer Matt Choi, 29, of Austin, Texas, ran the Sunday’s New York City Marathon, finishing in 2:57:15. But his participation drew some negative reactions from other runners and supporters, who took to Reddit to complain about the…
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Peloton targets millennial men with first part of multiphase campaign
Peloton on Nov. 1 announced the launch of a new multi-phase campaign — its first from agency Special London — entitled “Find your push. Find your power,” Marketing Drive
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Yamaha ending US e-bike sales
CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. The company’s U.S. manager emphasized that Yamaha will continue to…
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FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024
November 1, 2024 /ENDURANCE SPORTSWIRE/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on…
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Peloton Earnings Beat Expectations As It Still Loses Subscribers
Peloton reported it has 6.2 million members, a 3% drop from the previous quarter. The connected fitness company reported revenue for fiscal first-quarter 2025 of $586 million Thursday, lower than the previous quarter ($643.6 million)…
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SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence
PORTLAND, Oregon (October 31, 2024) /ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two…
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$800 off the well-reviewed Kingbull Folding eBike, under $900 at 100 off for Halloween
October 31, /ENDURANCE SPORTSWIRE/ – E-bikes have become a preferred mode of transportation, and for good reason—they offer an ideal blend of convenience, fitness, and environmental benefits. This Halloween, Kingbull is offering a spectacular deal…
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TREW Gear Brings “TREW To You” Film Project to Rossland, British Columbia
Rossland, BC – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce a special hometown screening of TREW To You in Rossland, BC, on Monday, November 4th at the historic Rossland Miner’s Union Hall. TREW…
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La Sportiva Partners With the Cirque Series To Push Peaks Across the Country
BOULDER, Colo. (Oct. 31, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series…
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TREW Gear Brings “TREW To You” Film Project to Bozeman, MT
Portland, OR – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce the final screening of its TREW To You film contest tour in Bozeman, Montana, on Friday, November 8th, at the Emerson Theatre. This…
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Online Sports Coaching Platforms Market to Grow by $1.24B
Athlete involvement and AI are set to propel the global online sports coaching platform market size to grow by $1.24 billion from 2024 to 2028, according to a new report from Technavio. Athleteh News
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Norwegian Outdoor Brand Norrøna Announces Varg: A Luxury, Adventure Sail Yacht
OSLO, Norway (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht…
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DPS and PHANTOM Glide Enlist Billy Demong for Product Development
SALT LAKE CITY (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide…
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Injinji introduces new Over The Calf toesock for fall and winter running
SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock – uniquely engineered for runners…
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Olympic Champion Marco Odermatt invests in a future together with X-BIONIC
/ENDURANCE SPORTSWIRE/ – X-BIONIC, the Swiss premium performance sports brand, has been synonymous with cutting-edge materials and patented technologies for over 25 years. Under the new leadership of CEO Maximilian Lenk, the team is dedicated…
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Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists
CARRBORO, N.C. (October 24, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance…
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Paralympics marathon runner stripped of medal after helping guide with cramp takes case to court
The Paralympic athlete who was controversially denied a Paris medal after stopping to help her injured guide is taking her case to court. The Spanish runner Elena Congost had been poised to win a bronze medal…
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Gamified Fitness App Scores Deal on ABC’s “Shark Tank”
With an emphasis on community, Card.io allows people to come together and form teams to engage in outdoor fitness and competitive social games such as Turf Wars, where they claim an area of town and defend…
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Decathlon innovation hub invests in leading second-hand e-bike company
Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse. BikeBiz
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EXEC: Thule Group Posts DD Profit Growth on Weaker Sales Growth
Thule Group President and CEO Mattias Ankarberg reported the company had a “good” third quarter of the year, with sales increasing, good profitability and cash flow reached a record high level. SGB Media
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Hincapie brothers rally the global cycling community, helping the Polk County Community Foundation raise nearly $700,000 in funds
Greenville, S.C., (October 23, 2024) /ENDURANCE SPORTSWIRE/– Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to…
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The Running Event and Running Industry Diversity Coalition Celebrate Four Years of Partnership Focused on Inclusivity and Community Building
PORTLAND, Maine (October 23, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is excited to announce the return of the Running Industry Diversity Coalition…
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Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ – Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a…
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Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance…
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Nike Ordered to Pay Legal Fees in Trademark Dispute
A federal court in Pennsylvania has ordered Nike to pay Lontex Corporation millions in attorney’s fees for its “reckless infringement” of the company’s trademark. Lontex sued Nike, Inc., for trademark infringement after discovering that Nike…
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Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior…
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Former U.S. collegiate cross country coach sentenced to one year in jail
On Oct. 17, a former U.S. collegiate cross-country coach was sentenced to one year in jail by a superior court judge in Huntington, Ind., following his conviction for sexual battery. Running Magazine
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Two athletes die at World Triathlon Championships in Spain
Two athletes died while participating at the World Triathlon Championships in Spain on Thursday, the sport’s governing body has confirmed. Both competitors – one from Mexico and one from Great Britain. CNN
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First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News
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You Can Own a Portion of Boyd Cycling with Crowdfunding Investment
Boyd Cycling has been building high-quality bicycle wheels since 2009. They’ve been designing their rims and hubs in-house since 2013. For the past 4 years, Boyd Cycling has been on-shoring its production into S. Carolina. Bike…
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Murder investigation opened after motorist ‘runs over’ cyclist in Paris
Prosecutors in Paris have opened a murder investigation after the driver of a luxury SUV reportedly ran over a cyclist, crushing him to death, after a heated roadside argument in the centre of the capital.…
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Study: Florida ranks worst state for cyclist deaths in the US
Recent data from the National Highway Traffic Safety Administration revealed Florida as the most unsafe state for cycling in the United States. Luggage shipping company, My Baggage, analyzed data from the NHTSA on the number of…
First Descents Expands Partnership with Heli
DENVER, Colorado (October 16, 2024) /ENDURANCE SPORTSWIRE/– First Descents (FD), a leader in adventure-based healing, is pleased to announce that it is now the official nonprofit partner of Heli, an online marketplace designed to connect…
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Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
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Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal
The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running…
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Life Time Group Sees Q3 Net Income Surge in Preliminary Report
Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes…
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Sports tech market generates US$34.2 bn during first half of 2024
The first half of 2024 saw 589 financial deals take place involving sports technology, with the collective valuation of transactions amounting to US$34.2 billion, according to research from investment bank Drake Star Partners. Sports Pro Media
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Look Cycle Group To Divest Bicycle Wheel Specialist Corima
Look Cycle Group has sold the high-end carbon bicycle wheel specialist Corima to a group led by Pierre-Jean Martin, its co-founder. SGB Media
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How Much Racing Is Too Much Racing?
Setting running goals is typically a good thing. Goals keep you engaged and on track. They shape your training with purpose, structure, and accountability. However, sometimes an endless list of goals can backfire. Runner’s World
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Chicago Marathon Allows Florida Runners to Defer to 2025
The Chicago Marathon, which takes place on Sunday, October 13, is allowing participants from Florida to defer their entry to the 2025 race due to Hurricane Milton. Runners from Florida received word from the race about…
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Giant Group Returns to a Sales Decline in September Versus Easy Comps
The Giant Group saw its year-over-year sales picture return to a negative trend again in September after posting two consecutive months of growing shipments. The news was a bit unexpected as the company faced easier…
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F45 Workouts Added to 100M+ Samsung TVs
F45 Training and Samsung Electronics have partnered to bring the Mark Wahlberg-approved and science-backed functional fitness franchise’s workouts to Samsung Daily+ users, giving them free access to a vast library of cardio, strength, hybrid and recovery…
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Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
TOKYO (AP) — The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to…
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BMC Kaius 01 One review
BMC brought along the Kaius to complement its more rugged and extreme-terrain focused URS and URS LT gravel bikes. Instead of suspension and slackened off-road geometry, the Kaius is all about low weight, aerodynamics and…
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