All Posts by Endurance Sportswire AH.
-
Adidas Warns of U.S. Price Hikes Due to Tariffs
Adidas AG said that despite reporting better-than-expected first-quarter results, it opted not to raise its financial targets for 2025 due to rising concerns over President Donald Trump-imposed trade tariffs, including the threat that prices will…
-
Kent halts Chinese imports; tariffs could force production suspension
Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said. Bicycle Retailer
-
Nike Is Facing a Potential Class Action Lawsuit for Shutting Down Its NFT Platform
A proposal for a class action lawsuit is accusing Nike of engaging in a “rug pull” by shutting down operations for its RTFKT NFT platform. Footwear News
-
Cycling in City of London rises by more than 50%
Cycling in the City of London has increased by more than 50% in the past two years, according to official counts. October 2024 saw a record 139,000 people cycling a day across 30 locations –…
-
Urgent search launched for British Paralympian reported missing in Las Vegas
An urgent search has been launched to find British Paralympian Sam Ruddock, who has been reported missing in Las Vegas, USA. Cycling Weekly
-
Fake tan, fancy nails: How marathons became a catwalk for beauty
Marathons are the new catwalk! Discover the surprising beauty and skincare routines of today’s runners. From fake tans to elaborate manicures, see how athletes are redefining beauty standards on and off the track. CNN Style
-
Knog Partners with EF Pro Cycling to Illuminate the ’25 Season
Melbourne, Australia (April 24th, 2025) /ENDURANCE SPORTSWIRE/ – Knog, the Technically UnKonventional lighting brand known for pushing design boundaries, announces an exciting partnership with EF Education-EasyPost and EF Education-Oatly, the dynamic and exciting road and…
-
Ceased to be a positive place’: Why the London Marathon is boycotting X
The organiser of the London Marathon, which takes place this Sunday (27 April), has announced that it will no longer be posting on the Elon Musk-owned social media platform X. RUNNER’S WORLD
-
Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain’s key…
-
MIPS’ net sales rise 40%; CEO says tariffs creating short-term uncertainty
MIPS reported net sales for the first quarter increased 40% year-over-year and added that bike helmet inventory has “largely normalized” globally. Bicycle Retailer
-
EXEC: Shimano Posts Solid Q1 Results, Led by DD Growth in Bicycle Components
Shimano Group reported that interest in bikes and fishing tackle continued into the first quarter of fiscal year 2025, pushing consolidated net sales up 12.9 percent year-over-year (y/y) to ¥113.5 billion. SGB Media
-
Robots Competed Against Humans in the First Humanoid Half-Marathon
In a surreal blend of endurance race and sci-fi slapstick, 21 humanoid robots jogged, limped, and faceplanted their way through a half-marathon in Beijing. Vice
-
Nike announces first women’s sub-4 mile attempt in June
Nike Breaking4 is set to take place at Paris’s Stade Sébastien Charléty–site of the Paris Diamond League, where Kipyegon ran both her 1,500m world record and her fastest-ever 5,000m race (also a world record at…
Injinji Introduces Performance Shirt Collection
SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of…
-
Thule to lay off 22 workers in Colorado
Why is Thule, a major outdoor brand, laying off workers in Colorado? Get the inside story on potential shifts in the bike and outdoor industry and what this means for the future of jobs. Bicycle…
-
6 types of Strava users everyone loves to hate
As with anything positive, though, there are downsides to Strava, and a lot of those negatives come in the form of users. There are a lot of ways people can be annoying on the app,…
-
Ari Has Hundreds of Bikes Stolen on Way to Utah Warehouse
Ari Bikes announced that it had hundreds of its bikes stolen from a truck traveling to its warehouse in Utah. The truck was last seen in the Santa Clarita area. MOUNTAIN BIKE ACTION
-
Boston Marathon 2025 results: John Korir follows in brother’s footsteps, Sharon Lokedi breaks record to win event
John Korir, a runner from Kenya, hung with the pack throughout most of the race, but a late surge pushed him way ahead of the other runners down the stretch at Boston Marathon 2025. Yahoo…
-
‘Just do it for the ‘gram’: Influencer films himself ‘winning the start’ of Boston Marathon
A German runner competing in the open race of the Boston Marathon this year knew he wasn’t going for a personal best. But, when he found himself at the front row of his wave while…
Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing
(April 21, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports.…
-
Horrific crash at Belgian fondo: 47 injured, 7 hospitalized
A brutal crash marred the Belgium Gran Fondo on Sunday, forcing the event to be cancelled. The carnage occurred early in the race. CANADIAN Cycling MAGAZINE
-
Revel Bikes Closes Down Just Days After Debuting New Rides
Colorado-based Revel Bikes is going out of business, a sales manager for the company confirmed to GearJunkie on Friday. The news comes just days after Revel debuted three new bicycles at Sea Otter, one of the bike industry’s…
-
Trek tells retailers of immediate price increases
Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs “to a level that needs to…
-
Nike and Hyperice Will Release Their $900 Recovery Boots in May
The Nike x Hyperice Hyperboot will release in May, allowing athletes to experience heat and a dynamic air-compression massage without being confined to a seat. Footwear News
-
Strava to Acquire Runna Running Training App
Strava, the app for active consumers, announced that it has entered into a definitive agreement to acquire Runna, a UK-based tech company developing personalized running training plans and coaching. SGB Media
-
Evening exercise impacts sleep for longer than previously thought
A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime…
-
JP Sportswear / INTERMAX Joint Venture 2025
April 15, 2025 /ENDURANCE SPORTSWIRE/ – INTERMAX CO., LTD (a Vietnam and SE Asia apparel manufacturing group) & Aaron Corp dba JP Sportswear (a USA apparel manufacturing company) have concluded a joint venture agreement effective…
-
Polar launches personalised Fitness Program subscription
Wearable tech company Polar has launched a subscription-based training feature designed to offer adaptive cardio workouts tailored to individual fitness levels and recovery status. Endurance.Biz
-
EXEC: Giant Group March Bike Shipments Turn Negative as Tariffs Hit
Giant Manufacturing Co., Ltd. (Giant Group) shifted back into negative territory with March shipments after a big month for the manufacturer in February. SGB Media
-
The Running Specialty Channel Has Proven To Be Recession Proof: Can It Withstand Tariff Turmoil?
The volatility of the global trading landscape, with U.S. President Donald Trump imposing and pausing tariffs on most nations, has made the ability for retailers and brands to commit to a plan seemingly impossible. Footwear News
-
Life Time Levels Up Experiential Fitness With HPLT Acquisition
Life Time (NYSE: LTH) today announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time’s…
-
Mountain House Introduces Two New Gourmet Recipes
Albany, OR (April 10, 2025) /ENDURANCE SPORTSWIRE/ – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain…
-
Mil Usos Proudly Sponsors The Buff Runner’s Epic Run Across Utah
Santa Clarita, CA (April 10, 2025) /ENDURANCE SPORTSWIRE/ – Mil Usos Skincare sponsored athlete Mason Wright, also known as the Buff Runner, has embarked upon his epic trans-Utah run to raise money to support the…
-
Brooks and Disney Team Up on Colorful Running Collection Featuring Ghost Max 2 and Adrenaline GTS 24 Sneakers
Brooks and Disney have joined forces add a bit of magic to the runningexperience with the limited-edition Brooks x runDisney collection.
-
Interactive Strength Inc. (NASDAQ “TRNR”) Signs Binding Agreement to Acquire Wattbike, a $15M+, Omni-Channel, Connected, Indoor- Performance-Bike Business
Interactive Strength Inc. (NASDAQ:TRNR) (“TRNR” or the “Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced it has signed a binding transaction agreement to acquire Wattbike. Yahoo Finance
-
Ditch The Bowl and Spoon: Skratch Labs Launches Cinnamon + Oatmeal Energy Bar
Boulder, CO (April 8, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder-based leader in performance nutrition, debuts its newest flavor: Cinnamon + Oatmeal Energy Bar. Created to power athletes through long training sessions and recovery…
-
Wiley X Announces Sponsorship of the Valor Mission Project: Boot’n & Shoot’n 2025
April 7, 2025 /ENDURANCE SPORTSWIRE/ – Wiley X is proud to announce its sponsorship of the Valor Mission Project – Boot’n & Shoot’n 2025, taking place in Dallas, Texas on April 17th, 2025, at the…
-
At Boston Marathon, authorities will be watching ‘broad set’ of potential targets
At this year’s Boston Marathon, 12 years after the deadly marathon bombing, law enforcement will be watching “a broad set of potential soft targets for an attack,” according to a bulletin obtained by ABC News.…
-
25% of Americans Have a Fitness Membership, Setting New Record
One in every four people in the United States had a fitness facility membership in 2024, a new record high for the fitness industry that reflects the increasing priority a growing number of Americans are…
-
New rule bans cross-category drafting to ensure fair competition in the Life Time Grand Prix
Riders in this year’s Life Time Grand Prix series will not be permitted to draft off those who aren’t competing in the same category, organisers informed the series’ contestants this week. Cycling Weekly
-
EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
Executive leadership teams are undoubtedly huddled behind closed doors this morning as the Trump Administration dropped a bomb on the public and consumer markets, imposing reciprocal tariffs across a broad range of countries. SGB Media
HOVERAir Joins USA Cycling as Official Flying Camera Partner
COLORADO SPRINGS, Colo. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to announce a new partnership with HOVERAir for the 2025 season. This collaboration brings exciting new opportunities to USA Cycling fans with their…
Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings
San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and…
-
‘No decision’ on an Interbike return, Emerald says
Emerald Expositions has not made a decision about bringing back the Interbike trade show in the near future, the company told BRAIN. “…it’s not a decision we take lightly,” Ferraresi said. Bicycle Retailer
-
Mountain bikers spend $416 per trip to a riding destination, study finds
A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers. Bicycle Retailer
-
On Running Co-CEO Marc Maurer to Step Down
On Running Co-CEO Marc Maurer is leaving the company after 12 years. Co-CEO and CFO Martin Hoffmann will take over the CEO role as the company bolsters its executive team with new hires and completes its…
-
Study Suggests Weight Training May Safeguard Against Dementia in Older Adults
Recent research has revealed that weight training may provide significant protective benefits for the brains of older adults, especially in those at risk for cognitive decline, such as individuals with mild cognitive impairment (MCI). Science…
-
Yamaha Motor acquires Brose’s bicycle eKit business unit
Brose – the Coburg, Germany-headquartered business that is the exclusive provider of e-bike motors for Specialized and partner for SRAM Powertrain – has agreed the sale of its e-bike business unit to Yamaha Motor. Biz…
-
Preventable cardiac deaths during marathons are down, study finds
While more people than ever are running marathons in the U.S., the risk of dying from a heart attack during a run has fallen dramatically in recent years. Medical Press
-
Cold plunges actually change your cells
Cold plunges for seven days significantly improves cellular resilience and autophagic function, helping cells manage stress better. Science Daily
-
Are Trail Runners Getting Faster?
The increase in speed at the top of the field has been seen in trail runners, and course records across the ultra-distance spectrum are being broken left and right. I Run Far
-
REI stores add Rocky Mountain and Van Rysel bicycles
REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year. Bicycle Retailer
-
Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
-
How Exercise Really Affects Your Testosterone, According to Doctors
“Testosterone levels are affected by exercise, but ongoing work is needed to really understand what is happening,” says Edward Cherullo, M.D., chair of urology at Rush University Medical Center in Chicago. Men’s Health
-
On, Canyon & Sailfish get-together to launch On Triathlon Academy
Swiss sportswear brand On has announced the launch of the On Triathlon Academy, which is billed as… ‘a pioneering initiative designed to nurture and empower the next generation of triathlon champions.’ Endurance.Biz
-
Something Strange Happens to Brains During a Marathon
Researchers scanned the brains of people before and after running a marathon, finding that runners experienced a significant, but temporary reduction of myelin in certain regions. Gizmodo
Ombraz Lands on Pearl Street: First-Ever Storefront Pop-Up Opens in Boulder
Bellevue, WA (March 25, 2025) /ENDURANCE SPORTSWIRE/ — Ombraz, the award-winning armless sunglasses pioneer, is setting up shop in one of North America’s outdoor meccas. From April 4th through June 30th, Ombraz will open its first-ever…
-
76-year-old marathon World Record holder has the VO2 Max of a 20-year-old
The abstract of the study, published on 18 February 2025, states it “assessed the cardiorespiratory fitness, running biomechanics, muscle architecture, and training characteristics of a 76-yr-old female runner who currently holds the world record 1,500m…
-
A Prize Problem: San Remo Women’s Winner Will Earn 10 Times Less Than First Man
The women’s peloton is feeling the hype for the return of San Remo Women after a 20-year hiatus, but they might not be so stoked by the prize purse. Velo
-
Cyclists tackle muddy Spring conditions at the Gran Fondo Hincapie-Merced
Greenville, S.C., (March 19, 2025) /ENDURANCE SPORTSWIRE/ – This past weekend, Gran Fondo Hincapie took its event series to Merced, Calif. for its second year. As the only West Coast and gravel event of the…
-
2025 Barkley Marathons Results: No Finishers but John Kelly Holds Out for Fun Run
The 2025 Barkley Marathons is over, with no finishers and just one Fun Run completion by the U.S.’s John Kelly. Going back a year, the 2024 Barkley Marathons saw a record number of finishers — five in total, including Jasmin Paris…
-
Barkley Marathons 2025: It’s a brutal ‘massacre’ as NO runners complete loop two inside 24 hours
In both 2023 and 2024 a double-figure number of runners completed two loops of the Barkley Marathons inside 24 hours – but this year not a single runner managed it. Run 247
-
ThredUp’s 13th Resale Report Shows Online Resale Saw Accelerated Growth in 2024 and Is Expected to Reach $40 Billion by 2029
ThredUp, one of the largest online resale platforms for apparel, shoes, and accessories, today released the results of its 2025 Resale Report. Yahoo Finance
-
Tour de France and Tour de France Femmes to start in the UK in 2027
The UK will host the official start of both the Tour de France and Tour de France Femmes in 2027, marking the first time both the men’s and women’s races will begin in the same…
-
EXEC: The Footwear Brands Bringing the Heat in 2025
L.E.K. said the leading footwear brands are more consistent across genders than apparel brands, with around 24 brands showing up in its Top 10 for Women’s and Men’s footwear in their respective categories. SGB Media
-
The 2025 Barkley Marathons Begins With John Kelly Chasing A Historic Fourth Finish
The infamous Barkley Marathons is underway at Frozen Head State Park, as three-time finisher John Kelly seeks to make history while the rest of this exclusive field takes on the world’s most punishing ultramarathon. Marathon…
-
EXEC: Giant Group Posted Big February Shipment Growth Before Tariffs Hit
February shipments for Gian Group increased 30.9 percent year-over-year to NT$5.4 billion, pushing the two-month year-to-date period up 13.1 percent through February to NT$10.1 billion. SGB Media
Thermore & Karbon Team Up for Ski Cross Sponsorship
Milan, Italy (March 17, 2025) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturer and pioneer in sustainable synthetic insulation, is joining with Canada’s leading ski apparel manufacturer, Karbon, to sponsor the Canadian stop for the FIS…
-
Taiwan marathon organizers apologize after giving out prizes in the shape of a Chinese machine gun
The southern Taiwan marathon organizers, including a member of the self-governing island republic’s legislature, apologized Sunday after giving out prizes in the shape of a golden Chinese machine gun. AP News
-
Giant profits plummet by 60% as inventory woes and heavy discounting bite, but bike brand confident of “recovery” in 2025
The positive take on the figures, first reported by Bicycle Retailer and Industry News(link is external), is that sales were actually only down 7.4 per cent on 2023 and still exceeded pre-pandemic levels, Giant stating that…
-
Rad Power Bikes Appoints New CEO after Phil Molyneux’s Departure
Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media
-
Chains subject to steel tariffs; some cables and other products, too
The 25% U.S. tariffs on steel and aluminum that took effect Thursday apply to bicycle chains, some bike cables, perhaps some locks, and a wide variety of hardware and other products that are used in…
-
London Marathon set to become world’s largest if it tops New York record
This year’s TCS London Marathon could be set to enter the record books as the world’s largest for the first time. Organisers hope the 45th edition of the iconic race will surpass the 55,646 runners…
-
ATHLOS Returns to New York City in 2025 With Oct. 10th Meet
ATHLOS, the women’s-only track and field meet, will return to Icahn Stadium in New York City on October 10, 2025. The event has received early commitments from Olympic gold medalists like Gabby Thomas and more.…
-
More Americans Rode a Bike Than Ever Before in 2024, Youth Participation Saw the Biggest Surge
This biennial report reveals that 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. This marks the highest participation rate since the study began…
-
Anton Krupicka and La Sportiva Announce an Elevated Athlete Partnership
BOULDER, Colo. (Mar. 12, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced an elevated athlete partnership with Anton Krupicka, a defining figure in the…
-
Speak at The Running Event 2025: Call for Education Now Open
PORTLAND, Maine (March 12, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting proposals for speaking opportunities at the 2025 event. The Running…
-
This Spanish runner’s payback move leads to disqualification
There was a heated moment at the 2025 Spanish Under-20 Indoor Championships in Salamanca on Sunday when an athlete retaliated after a slight bump from another athlete on the final lap of the men’s 1,500m.…
-
With Increasing Membership Costs, Should Pros Take the Ironman Gamble?
Professional triathletes know that success in the sport often comes at a cost – coaching, equipment, travel, and race entries all add up. But for those who compete in Ironman-branded events, the financial equation has…
-
Dick’s Sporting Goods Impresses Again in 2024 as Q4 Comps Grow 6.4 Percent
Dick’s Sporting Goods, Inc. saw DKS shares take a dip on Tuesday, March 11 after reporting the retailer’s fiscal fourth quarter and full-year results. DKS shares were down in mid-single-digit in midday trading. SGB Media
-
Rad Power Bikes CEO Phil Molyneux to leave brand
Rad Power Bikes announced that CEO Phil Molyneux will leave the brand and also confirmed its sixth workforce reduction, with this round affecting its direct-to-consumer sales staff. Bicycle Retailer
-
Investors increase stake in Factor Bikes to 52.87%
News from the Shanghai Stock Exchange points to a change in ownership stake at Factor Bikes, as Zhonglu Holdings “plans to acquire and increase its capital investment in Factor Bikes PTY Ltd.” BikeBiz
-
New Balance Introduces a Handmade $250 Walking Shoe With Tech Hidden in an Elderly Package
The New Balance Allerdale Made in UK is a walking shoe that’s begun to surface at overseas retailers and is quickly drawing attention for its $250 price tag and comparatively modest profile. Footwear News
-
Is Pro Cycling Selling Its Soul? The Costly Future Fans Don’t See Coming
The ongoing ONE Cycling project looks poised to pump hundreds of millions of Saudi dollars into cycling in a bid to break the ASO-Tour de France stranglehold on the sport. VELO
-
Greenville Cycling Classic p/b Prisma Health returns April 24 to downtown Greenville; kicks off Speed Week 2025
Greenville, S.C. (March 6, 2025) /ENDURANCE SPORTSWIRE/ – Now in its second year, the Greenville Cycling Classic presented by Prisma Health will return to downtown Greenville, S.C., on April 24, 2025, to kick off Speed…
-
Black Diamond Opens PNW Flagship Store in Seattle
Seattle, WA. (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment, a global leader in mountain sports gear, is excited to announce the grand opening of its largest and most immersive retail store to date,…
-
Running influencers are promoting Advil, but at what cost?
The popular painkiller Advil has been increasingly targeting the running community, partnering with influencers to promote ibuprofen as a post-workout essential. Running Magazine
-
SBT GRVL presented by Wahoo Announces First of its Kind GRVL® Femmes Team Challenge and Opens Additional Spots to Amateur Women Cyclists for Sold Out June 29th Event
Steamboat Springs, Colo., (March 6, 2025) /ENDURANCE SPORTSWIRE/ – SBT GRVL presented by Wahoo, the premier gravel cycling event, today announced a first of its kind GRVL® Femmes Team Challenge and is opening additional spots…
-
Apology after water cups reused at half-marathon
The rinsing and reusing of paper cups at one of the Brighton Half-Marathon’s water stations has led to an apology being issued by the organisers. BBC
-
Scott Sports USA introducing click-and-collect program
Scott Sports USA has unveiled its click-and-collect sales channel integrated with Locally that will include participating dealers across the continental U.S. Bicycle Retailer
-
How to choose the best protein powder
We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine
-
NYC Marathon draws record applications of more than 200,000
More than 200,000 people applied for a place in the NYC Marathon lottery this year, organizers said on Wednesday, up 22% from 2024 amid a boom in popularity for distance running in the United States.…
-
Adidas warns of slower growth in 2025 despite 12% revenue rise
Adidas cautioned that it expects slower growth in 2025, despite posting a 12 per cent rise in full-year sales in 2024, which it said was ‘significantly better than initially expected’. SportsPro
-
Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection
Sun Valley, ID (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s…
-
Nearly 4 of 10 Americans report sports-related mistreatment
Nearly 40% of adult Americans say they’ve experienced some type of sport-related mistreatment in their lives ranging from psychological and emotional to physical and sexual. Science Daily
-
Aescape Secures $83MM in Strategic Funding, Announces U.S. Expansion with Equinox
Aescape, the lifestyle robotics company pioneering AI massage for personalized recovery, today announced it has raised $83MM in a strategic round led by Valor Equity Partners, an early investor in Tesla and SpaceX. Yahoo Finance
-
Study Shows Cursing Can Boost Your Physical Performance
While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness
-
USA Fencing, US Squash, USA Cycling, US Sailing, and USRowing Launch “United Sports Collective” Uniting Commercial Rights Under a Top-Tier Sports Umbrella
In the spirit of collaboration that propels athletes to achieve more together than they could alone, five leading National Governing Bodies (NGBs) — USA Fencing, US Squash, USA Cycling, US Sailing and US Rowing —…
-
On Holding Swings to Q4 Profit in Q4; DTC Reaches 48.8 Percent of Net Sales
On Holding AG posted strong full-year 2024 results, exceeding its latest outlook across all metrics and driving ONON shares up over 7 percent in pre-market trading on Tuesday, March 4. SGB Media
-
Where Science and Nostalgia Jam Together: Skratch Labs Launches Newest Energy Chews Flavor
March 4, 2025 – Boulder, CO /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. Inspired by the smooth, nostalgic taste of Concord…
-
BRANWYN Elevates Activewear with the Compressive Collection
Bend, OR. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort, and sustainability, proudly announces the launch of its Compressive Collection. Featuring the newly launched revolutionary Compressive Leggings,…
-
VARGO Revives Titanium Canister Stove After 20-Year Hiatus
Lewisburg, PA. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – After two decades, VARGO is reintroducing a new and improved version of its legendary Jet-Ti canister stove, a product known for its unparalleled durability and ultralight design. Originally…
-
Two collegiate runners disqualified for competing in illegal Nike shoes
The two athletes were reportedly wearing Nike’s newest Streakfly 2, a carbon-plated racing shoe with a 27 mm stack height (pictured above), which exceeds the 25 mm limit set by NCAA and World Athletics for…
-
Wiley X Releases Two New Lifestyle Frames: The Axe and Apex
FRISCO, Texas (March 3, 2025) /ENDURANCE SPORTSWIRE/ – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two new models – the Axe and the Apex – now available…
-
71 Celebrities You Didn’t Know Are Marathoners
If you run a marathon in a major city, like Boston, Los Angeles, New York, or Chicago, there’s a solid chance that you might be rubbing elbows with some famous faces. Runner’s World
-
Meet Slowtwitch+. Here’s What to Expect
We’re proud to announce Slowtwitch+ — a premium content experience that will allow us to go deeper than ever before. We’ve designed Slowtwitch+ for the serious reader and active forum user. SLOWTWITCH
-
Noble Biomaterials and Coolcore® Launch COOLPRO Fabric: A Revolution in Cooling Performance Fabric at Performance Days Munich
Scranton, PA (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Noble Biomaterials, a global leader in antimicrobial and conductive solutions for soft surface applications, has partnered with Coolcore, a pioneer in chemical-free thermoregulation fabrics, to introduce COOLPRO…
-
HydraPak Joins Forces with Darby Communications to Expand Media Presence
Oakland, CA. (February 20, 2025) /ENDURANCE SPORTSWIRE/ – HydraPak®, the global leader of high-performance hydration solutions, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor,…
-
American ultrarunning champion disqualified for competition-illegal shoes
The results of the 2025 USATF 100-mile Road Championships in Henderson, Nev., came down to the wire, but the ultrarunner who broke the tape ended up disqualified after nearly 12 hours of running, for wearing…
-
Is a Cold Shower After a Workout Worth It for Better Recovery? New Research Says Yes
A study found that those who regularly take cold showers experienced a 29 percent reduction in sick days from work compared to those who didn’t have cold exposure. Yahoo Life
-
Bikes and E-Bikes Avoid New Steel and Aluminum Tariffs
Members of the bike industry are advised to review the listings to determine whether any goods they import may soon be subject to additional tariffs when they go into effect on March 12, 2025. People…
-
Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a “new brand” that they say will “disrupt the global fitness and activewear industry,” both companies announced Tuesday. USA Today
-
Prankster sends Glasgow runners on lengthy detour
Runners at a 10k trail race in Glasgow were sent in the wrong direction by a prankster who impersonated a marshal and buried signs marking the course. BBC
-
Five of USATF’s Highest-Ranking Staffers Have Left the Organization Within the Last Year
Multiple high-ranking USATF employees were let go on January 31 as part of an organizational restructure, sources told LetsRun.com. LetsRun
-
Silca Plans to Pay Sponsored Racers Bonus If They Flat with New Ultimate Sealant
Silca just introduced a new tire sealant, and it’s not just the formulation that’s making waves. Their new Ultimate Sealant is said to be, well, the ultimate. Bike Rumor
-
Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales
Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. Asics noted the increases were attributed to significant sales growth for run specialty stores. Footwear News
-
More than 3,000 students set their sight on LA Marathon
More than 3,000 student runners got up bright and early Sunday to run nearly 19 miles at Hansen Dam in Pacoima with one goal in mind: qualify for the Los Angeles Marathon. NBC Los Angeles
-
Ugandan Kiplimo smashes men’s half-marathon world record in under 57 minutes
Ugandan Jacob Kiplimo set a men’s half-marathon world record on Sunday and also became the first runner to go under 57 minutes. Yahoo Sports
-
Triathlon participation in the USA, by the numbers
The 2024 Impact Report has been released alongside a separate analysis of triathlon participation data in the USA, undertaken by Thom Richmond and Ben McClure of Cal Tri Events. Endurance.Biz
-
Trump could impose reciprocal tariffs as soon as April
President Donald Trump on Thursday released an executive memo instructing officials to prepare to impose reciprocal tariffs on a global basis as soon as April 2. Bicycle Retailer
-
Netflix’s Tour de France: Unchained cancelled
The Netflix documentary series Tour de France: Unchained appears to be drawing to a close this year, with the third season – filmed at the 2024 race – set to be its last. MSN
-
Donald Trump Jr. backs multi-million-dollar investment in Enhanced Games
Enhanced Games founder Aron D’Souza announced new multi-million dollar financial backing from 1789 Capital, which includes Omeed Malik, Chris Buskirk and Donald Trump Jr. Running Magazine
-
4 disqualified runners did not intentionally swap bibs, say Hong Kong marathon organisers
Four mainland Chinese runners who were disqualified from the 2025 Standard Chartered Hong Kong Marathon did not deliberately swap their bibs, the event’s organisers have said. Hong Kong Free Press
-
Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine
-
Sweat-Tech Wearable Epicore Biosystems Raises $26M
Epicore Biosystems, known for its sweat-sensing wearables, has secured $26 million in a Series B led by the Steele Foundation for Hope (SFFH). Athletech News
-
How Much Exercise You Need to Offset Sitting All Day, According to Science
Is It possible to to exercise your way out of the risk of these health issues: back pain, cardiovascular disease, diabetes, obesity, and premature death? very well health
-
Black Diamond Equipment and National Outdoor Leadership School (NOLS) Announce Partnership
SALT LAKE CITY – February 5, 2025 /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, has partnered with National Outdoor Leadership School (NOLS), the world’s…
-
Non-electric bike imports increased 17% last year
After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday. Bicycle Retailer
-
Your smartwatch might be making you sick, new research says
Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of…
-
The Price of Drug Testing in Triathlon
How much time and money is required for drug testing in triathlon? It’s hard to know. Not because it’s hard to quantify, but because multiple organizations are oddly tight-lipped about getting into the details. triathlete
-
GoPro Goes Bigger: Mountain Games Add Speed Climbing, Ultrarunning for 2025
GoPro Mountain Games hosts a lineup of competitions across 11 outdoor sports. And after record-breaking attendance last year — 95,000 spectators and more than 5,000 registered athletes — the event aims to level up in…
-
Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology
COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed…
-
Superfeet Sets Stage for Accelerated Growth with Strategic Leadership Appointments
FERNDALE, Wash. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Superfeet, the global leader in performance insoles, today announced a series of strategic leadership appointments, deepening its commitment to a people-first culture while fueling the company’s next…
-
Wild Rye Bolsters Its Team with Two New Hires
Sun Valley, ID (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions…
-
Trump brings Mexico and Canada into his trade war: What will that mean to the bike industry?
President Donald Trump followed through on recent threats and announced increased tariffs on goods from China, Mexico and Canada on Saturday. Bicycle Retailer
-
Thermore Partners with Emporio Armani’s EA7 for Winter Tour 2025
Milan, Italy (February 3, 2025) /ENDURANCE PORTSWIRE/ – Thermore, a global leader in the synthetic thermal insulation for apparel, will participate in the Livigno stage of the EA7 Emporio Armani Winter Tour 2024-2025. The exclusive…
-
Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
-
Altra Running Unveils the New Torin 8 and Torin 8 GTX
DENVER, CO (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Torin 8 and Torin 8 GTX. Designed to elevate the running…
-
Injinji Expands RUN Series
SAN DIEGO, Calif. (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of the Run Lightweight Crew – an expansion of the brand’s RUN Series…
-
Cycling bans controversial use of carbon monoxide rebreathing
Cycling’s governing body has banned the repeated use of carbon monoxide rebreathing that some riders misuse to artificially increase their performances. AP News
-
Arizona ultrarunners battle in ridiculous Strava challenge
The Strava x Chipotle segment challenge has sparked off-season motivation for many runners looping around their local Chipotle restaurant for a chance to win free burritos for a year. Running Magazine
-
mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear
MAMMOTH LAKES, Calif. — January 30, 2025 /ENDURANCE SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest.has entered into a new multi-year…
-
No more rainbow bands’ for US bike brand after UCI agreement ends
After 30-plus years of a logo synonymous with victories at Union Cycliste International (UCI) World Cup and Championship races, the time has come for Ritchey — in accordance with UCI regulations — to retire the…
-
Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people.…
-
Mountain House Teams Up with Darby Communications
Albany, OR (January 29, 2025) /ENDURANCE SPORTSWIRE/ – Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned…
-
It’s Starting to Pay to Be Good at Cornhole
Cornhole is a staple at tailgates and backyard barbecues: Players toss square beanbags onto a two-by-four wooden board and into a round hole for extra points. Front Office Sports
-
Velocio and htSQD Partner for the 2025 Season and Beyond
Chicago, IL (January 28, 2025) /ENDURANCE SPORTSWIRE/ — Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel…
-
Woman runs 226 miles to set new world record
Sophie Power completed more than 226 miles (365km) in 48 hours to set the new record, which is subject to official confirmation. BBC
-
Wild Rye Launches Rebrand to Reinforce Brand’s Direction
Sun Valley, ID (Jan. 23, 2025) /ENDURANCE SPORTSWIRE/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a…
-
United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing
FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ – United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of…
-
Jogology adds new Northeast sales representative
WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast.…
-
Altra Expands Athlete Roster with Trail Runner Hans Troyer
DENVER, CO (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his…
-
Hoka’s First-Ever Dress Shoe Is Curiously Technical (and Kind of Bizarre)
For the past few years, Hoka shoes have dominated UTMB, the world’s most prestigious trail race, traversing more than 100 miles through three separate countries. But it’s the brand’s first-ever dress shoe that will really test…
-
Pedego store owners get access to third-party e-bike brands
One of the first moves by Pedego’s new CEO, Larry Pizzi, is to set up a program allowing Pedego dealers to access other brands of e-bikes for the first time. Bicycle Retailer
-
Amazon cuts jobs in its Fashion and Fitness group, according to internal messages
Amazon is cutting jobs in its Fashion and Fitness group, according to internal messages seen by Business Insider. One of the internal messages, posted on an internal Amazon Slack channel, said San Diego employees in this group,…
-
Hilton & Peloton Bring Fitness to Your Hotel Room
Peloton and Hilton have strengthened their partnership and wellness tourism ambitions with a new in-room experience that allows hotel guests to access Peloton’s on-demand fitness content on their TVs. Athletech News
-
EXEC: KT Tape Acquired by Consumer Healthcare Investment Platform
KT Tape has been acquired by Bridges Consumer Healthcare, LLC, a consumer healthcare platform comprised of nine over-the-counter (OTC) personal care brands, including ThermaCare and Absorbine Jr. SGB Media
-
Paris Olympic medals are damaged beyond belief
The quality issues behind the Paris Olympic medals were first brought to light while Paris 2024 was still underway. The medals have been deteriorated to the point of requiring replacement, according to media. Running Magazine
-
Can the Wildflower Triathlon Bloom Again?
When race director Colleen Bousman announced her intention last summer to relaunch the Wildflower Triathlon Festival in May 2025, fans rejoiced. triathlete
-
Do NOT Bring an InReach or Other Satellite Device to India
In the last few weeks, several trekkers have been arrested in India for carrying a Garmin’s InReach. These satellite communicators, used for texting when there is no cell connection, are illegal in India. Explorers Web
-
The Landmark Project Partners with Darby Communications for PR Services
January 15, 2025 — Greenville, SC /ENDURANCE SPORTSWIRE/ – Outdoor lifestyle apparel brand The Landmark Project announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance,…
-
New Balance Sales Reach Record $7.8 Billion in 2024, CEO Joe Preston Says
According to Preston, the Boston, Mass.-based athletic company achieved global annual sales of $7.8 billion, a 20 percent increase from the prior year. Footwear News
-
World’s longest running streak ends after 20,309 days
After 20,309 days and more than 320,000 kilometres, the world’s longest daily-running streak has come to an end. Jon Sutherland, a 74-year-old writer and run coach from Washington, Utah, has reached a point where he…
-
The National Cycling League is officially dead
While Cycling Weekly has not received official confirmation or denial from our National Cycling League contacts, who have been non-responsive for some time, it’s clear that the NCL is officially no more. Cycling Weekly
-
Black Girls RUN! & Jogology Announce New National Partnership
January 13, 2024 /ENDURANCE SPORTSWIRE/ – National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the…
-
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful secured Ancient Nutrition from VMG Partners, Hillhouse Investment, and other investors, bolstering its portfolio that features prominent brands such as Nugenix. Athletec News
-
EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
-
Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?
The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc
-
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor
-
Fury over ‘pig and run’ marathon with pork for a prize
A “Pig & Run” half-marathon in Brittany where the winner is awarded his or her bodyweight in pork has sparked a backlash, with thousands calling for a boycott on grounds it is unethical and bad for…
-
7 Weird Triathlon Races We’re Totally Signing Up For in 2025
If you’re already a triathlete, clearly you’re no stranger to the unconventional. Ready for a triathlon you’ll never forget? triathlete
-
Scam Alert: Websites Mirror Legit Brands, Deliver Nothing
Last week, high-end cycling brand Rapha posted an official statement warning customers of counterfeit and imposter websites claiming sales of its products. GearJunkie
-
Brooklyn Half Marathon Wins Battle Against Brooklyn Half Marathon
The NYCRuns Brooklyn Half Marathon will now be called the NYCRuns Brooklyn Experience Half Marathon, the organizer announced. Front Office Sports
-
Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership
The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo
-
ALTRA Elevates The Trail Experience With The Lone Peak 9 and Lone Peak 9+
DENVER, Colo. (January 6, 2025) /ENDURANCE SPORTSWIRE – Altra, a leading innovator in performance running, is thrilled to announce the release of the highly anticipated Lone Peak 9 and Lone Peak 9+, as well as…
-
Chipotle expands its fitness challenge to international markets
Chipotle and Strava have expanded their partnership, first announced in January 2024, to include 25 cities in North America and Europe, including New York, London, Paris, and Toronto. Nation’s Restaurant News
-
FinisherPix is the Official Photography Partner for the Inaugural San Antonio Marathon to Capture Historic New Chapter in Texas Running
BOULDER, Colo. – January 2, 2025 /ENDURANCE SPORTSWIRE/ – FinisherPix, the premier provider of endurance sports photography powered by Outside Interactive Inc., is proud to announce its partnership with the newly established San Antonio Marathon, set…
-
Study Links Poor Air Quality to Slower Marathon Finish Times
Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. Athletech News
-
Triathlon’s rich list: How much prize money did the top PROs earn in 2024?
2024 has been quite possibly the busiest year of racing in triathlon history, with the major events series stepping things up a notch on the prize money front to encourage the best of the best…
-
Biggest ever study of non-elite runners reveals marathon training secrets
One of the largest ever studies of marathon runners has given clues on how non-elites can best train for the 26.2-mile distance. MSN
-
3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai
Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race…
-
Helmets Using WaveCel Technology Outperform Competitors in a Research Study on Head and Brain Protection
Wilsonville, OR—December 18, 2024 /ENDURANCE SPORTSWIRE/ — WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to help protect the head and the brain, today announced formative results from a research study…
-
Here’s what the average gym-goer’s fitness routine looks like — the results may shock you
While a typical workout only takes 47 minutes, on average, a gym goer’s pre- and post-workout routine takes nearly four hours, according to a recent study. New York Post
-
Moultrie Launches Inaugural “Field to Fork” Event, Introducing Employees to Deer Hunting
BIRMINGHAM, Ala. (December 17, 2024) /ENDURANCE SPORTSWIRE/ — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with…
-
Ombraz Announces Milestone Retail Expansion and Key Hire for 2025
Bellevue, WA – December 16, 2024 /ENDURANCE SPORTSWIRE/ – Ombraz, the award-winning vanguard behind armless sunglasses, has achieved a remarkable milestone in retail growth, expanding from just four retail partners in 2023 to an impressive 75…
-
Marucci Sports Debuts Footwear Collection, Brings BOA to the Diamond
Baton Rouge, LA – December 13, 2024 /ENDURANCE SPORTSWIRE/ – Today, Marucci Sports is excited to announce its entrance into the footwear category with the Marucci MXB Collection, allowing the brand to outfit diamond athletes…
-
California Electric Bike Voucher Program Launches December 18, 2024
California is launching a new incentive on Dec. 18, 2024 that will provide income-eligible Californians up to $2,000 toward the purchase of a new electric bike. Cycling West
-
DPS Skis Introduces Pisteworks® Carving Skis
SALT LAKE CITY (Dec. 11, 2024) /ENDURANCE SPORTSWIRE/ — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first,…
-
Headliners Khruangbin and Lord Huron to Perform at The Second Annual Outside Festival Presented by Capital One and REI Co-Op, May 31 – June 1, 2025
DENVER, Colo. – December 10, 2024 /ENDURANCE SPORTSWIRE/ – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center…
-
Adidas headquarters raided in years-long tax investigation, company says
Authorities raided Adidas AG (ADSGn.DE), opens new tab headquarters in Germany as part of a years-long tax investigation, a spokesperson from the company said on Tuesday. Reuters
-
Black Diamond Parent Adds to Adventure Segment, Acquires RockyMounts
Clarus Corporation is the parent company of Black Diamond, which dominates the company’s Outdoor segment. The RockyMounts deal is the first acquisition in the Adventure segment since Clarus acquired Tred Outdoors in October 2023. SGB…
-
This Road Race Bike Has No Seat Tube: Colnago Y1Rs
Esteemed Italian bicycle brand Colnago released a visually stunning road race machine today — the Y1Rs. Upon first glance, the lack of the traditional seat tube differentiates this carbon frame from anything else out there.…
-
Chinese dad banned from race after letting nine-year-old daughter run marathon
A father in China has received widespread criticism and a three-year ban from the Chinese Athletics Association after allowing his nine-year-old daughter to run the 2024 Wuyuan Marathon in Jiangxi, China, on Dec 1. Running…
-
ClassPass Reflects on 2024: Fitness Trends & Wellness Insights
ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a…
-
icebreaker and Protect Our Winters Partner to Support Glacier Conservation
DENVER, Colo. (Dec. 6, 2024) /ENDURANCE SPORTSWIRE/ – icebreaker, the merino wool performance apparel brand, and Protect Our Winters (POW), a non-profit organization that helps protect outdoor places and experiences from climate change, introduce Glacier…
-
IOC study estimates five billion people watched the Paris Olympics
According to a new independent research study by the International Olympic Committee (IOC), an estimated five billion people tuned in to watch the 18 days of competition at Paris Olympics 2024. Running Magazine
-
Segway Will Sell E-Bikes Through IBDs and EBDs; Hires Bike Specialty-Focused Team
Segway is reporting that it has assembled a dedicated e-bike division in the U.S. to support the upcoming launch of its first two e-bikes and other future cycling products. SGB Media
-
How Personal Trainers Attract Clients in a Competitive New Year
For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them? Athletec News
-
Striker® and Coors Light Team Up for Limited Edition Ice Fishing Suit
December 5, 2024 – Hudson, WI /ENDURANCE SPORTSWIRE/ – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends…
-
The Rock Fight Podcast Welcomes Industry Veteran Eoin Comerford as Regular Commentator
San Diego, CA – December 5, 2024/ENDURANCE SPORTSWIRE/ —The Rock Fight Podcast is excited to announce that Eoin Comerford, a seasoned leader and innovator in the outdoor industry, will join the show as a regular…
-
2024 Polartec Apex Awards Winners Announced
Planet Earth, (December 4, 2024) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024…
-
Fitness, Not Weight, Is the Best Marker of Health, Finds New Study
Weight doesn’t indicate how much of you is muscle and how much is fat. Weight doesn’t indicate what’s going on inside our body, like how much visceral fat we have. MSN
-
SkyhoundMedia and Great Lakes Fishery Commission Unveil “THE FISH THIEF: A Great Lakes Mystery”
December 4, 2024—Ann Arbor, MI /ENDURANCE SPORTSWIRE/ —SkyhoundMedia, a celebrated production company specializing in exploring nature’s impact on society worldwide, and the Great Lakes Fishery Commission are proud to unveil “THE FISH THIEF: A Great…
-
Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category,…
-
Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /ENDURANCE SPORTSWIRE/ – Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site…
-
Eating High-Processed Foods Impacts Muscle Quality
The more ultra-processed foods people consumed, the more intramuscular fat they had in their thigh muscles, regardless of caloric intake or physical activity. RSNA
-
Strava removes 6.5 million “impossible” performances from leaderboards
Strava introduced an upgraded algorithm to pre-emptively remove performances that are a little too good–including your impressive (and very impossible) three-minute mile run. Running Magazine
-
Pro Cyclists’ Earnings Surge: WorldTour Average Salary Hits €500,000 Amid Team Financial Growth
A comprehensive report released by La Gazzetta dello Sport has unveiled a remarkable trend in professional cycling, revealing that lavish sponsorship deals and the ongoing professional evolution of the sport are significantly boosting the earnings of…
-
Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla…
-
Moms Make History at Ultraman World Championship as Jen Annett and Michelle Vesterby Finish 1st and 2nd
This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch
-
Australian fined for disrupting Paris’ 100m final
A French court has charged an Australian man who tried to upend the start of the men’s Olympic final at the Summer Games €8,000 this week. inside the games
-
Boston Marathon now paying runners who missed out on prize money when others were caught doping
The Boston Marathon is finally paying runners who were due prize money after other runners who finished ahead of them were later disqualified for doping. CBS News
-
UCI concerned about carbon monoxide use among riders: “WADA must also take a position”
In a statement Tuesday afternoon, the UCI sent a message to cycling leaders. The International Cycling Union explicitly asks riders to stop inhaling carbon monoxide (CO). IDL Pro Cycling
-
Celebrating 15 Years of Striker: A Legacy of Safety and Innovation
November 26, 2024 – Hudson, WI -/ENDURANCE SPORTSWIRE/ – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development…
-
The Running Event Names =PR= Run & Walk the Best Running Store of 2024
AUSTIN, Texas (November 22, 2024) /ENDURANCE SPORTSWIRE/ – =PR= Run & Walk (Potomac River Running) has been named the Best Running Store of 2024 at The Running Event (TRE), North America’s premier run and outdoor…
-
Life Time Adds Fitness Classes to App, Makes Play in Supplements
Life Time has introduced 100 new on-demand classes on its complimentary app, with 50 videos already available. The instructor-led sessions range from five to 60 minutes and cover a variety of categories. Athletic News
-
Look Cycle acquires Pembree to strengthen gravity range
This acquisition allows Look Cycle to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law, who will continue to lead the brand.…
-
Is the Hard MTB League the Future of All Mountain Bike Racing?
The Hard MTB League is a four stage race format based around Trail mountain bikes, and Trail eMTBs. The stages feature a Tech Trail, Raw Slalom, Downhill Gnar, and Tech Climb, with each stage separately…
-
Black Diamond Equipment Announces Recall and Repair for PIEPS Pro IPS Avalanche Transceiver
SALT LAKE CITY, UT (November 21, 2024) /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, the North American distributor of PIEPS GmbH, in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily…
-
Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well…
-
Strava’s new privacy policy says goodbye to some of your favourite fitness apps
Major changes are coming to the world’s biggest fitness-tracking app, Strava, as the company updates its application programming interface (API) to enhance user privacy and control. Running Magazine
-
Does the New “Exercise Pill” Let Triathletes Skip Workouts?
A flurry of news reports earlier this year proclaimed that researchers in Denmark had found a way to get all the benefits of running a 10K while fasting – without taking a single step. – exercise…
-
Suunto Race S Titanium Courtney – The special glow-in-the-dark watch, designed with Courtney Dauwalter
VANTAA (19. November 2024). /ENDURANCE SPORTSWIRE/ – Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses…
-
Selkirk Sport Launches Pro Line Apparel Collection, designed with performance and style in mind
Professional pickleball player Judit Castillo wears the Women’s Pro Dress in Atmosphere blue from the new Selkirk Sport Pro Line Apparel collection. COEUR D’ALENE, Idaho – Nov. 19, 2024 /ENDURANCE SPORTSWIRE/ – Selkirk Sport, a…
-
Swiftwick Announces James Osborne as New Sales Manager
Nashville, TN (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, is pleased to announce the hiring of James Osborne as its new Sales Manager, Run Specialty. Osborne…
-
San Antonio Marathon to become locally organized replacement for Rock ‘n’ Roll Marathon
The new, locally organized San Antonio Marathon will replace the annual Rock ‘n’ Roll Marathon, which is poised to end its relationship with the city, San Antonio Sports officials said during a Monday evening press…
-
Fuel Goods and The Runner/RiderBox Unveil Highly Anticipated Limited-Edition Holiday Boxes
Asheville, NC /ENDURANCE SPORTSWIRE/ — Fuel Goods, in collaboration with The RunnerBox and RiderBox, is excited to announce the release of their highly anticipated Limited-Edition Holiday Boxes. These annual favorites have sold out every year since their…
-
Nivis Gear Launches Highly Anticipated New Ski Apparel and Website
Richmond, VA. (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Today, Nivis Gear, a boutique skiwear company offering high-performing outerwear, is excited to announce a new website alongside two new highly anticipated jackets. The Protego Pro Shell…
-
Superfeet Named One of Outside Magazine’s Best Places to Work in 2024
FERNDALE, Wash. (Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by…
-
Fleet Feet Launches Vendor Partnership with hylo athletics, an Emerging Footwear Brand Focused on Performance and Sustainability
CARRBORO, N.C. (November 18, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability…
-
EXCLUSIVE | Suspicions of corruption at the heart of Portuguese cycling – Money laundering, non-payment and chronic abuse in top teams
We started from a post on the Reddit platform that exposed several examples of mistreatment in a ‘well-known’ team in the Portuguese peloton. CiclismoAtual spoke to several individuals (male and female) who had similar experiences to…
-
Turning the Tour de France into Formula 1: How Performance Engineers are Reshaping Pro Cycling
Pro cycling is an arms race of technology and equipment. A paddock full of aero experts and rocket scientists are bringing the Tour de France closer to Formula 1. “Performance Engineers” and “Innovation Departments” have…
-
A Closer Look at Wolverine Worldwide’s New Boston Innovation Hub, PHOTOS
Wolverine Worldwide has opened the doors to its new Innovation Hub in Boston. The new 11,000-sq.-ft. facility is located at 90 Causeway Street and will accommodate employees from the company’s design and product teams. Footwear…
-
Strava expands mapping tools with night and weekly heatmaps
Strava has confirmed the release of two new heatmaps: Night and Weekly Heatmaps. These new features help subscribers to make informed decisions related to their routes, and adapt their activities as the seasons change. Endurance.Biz
-
Cyclist files $1m lawsuit after being struck by ambulance and billed $1,800 for ride to hospital
A US cyclist, William Hoesch, has filed an almost $1 million (£790,000) lawsuit against an ambulance provider after he was run over by an ambulance driver, who then took him to hospital in the same…
-
KUIU Introduces New PRO HD Flex Zip Wader
November 13, 2024 – Dixon, CA /ENDURANCE SPORTSWIRE/ – KUIU, a leader in high-performance hunting gear, proudly announces the release of the PRO HD Flex Zip Wader, built to withstand the most extreme waterfowl hunting…
-
The richest race in triathlon HISTORY? Superstars fight for $4million-plus JACKPOT at T100 Dubai
Unprecedented prize money for triathlon is on the line when the first-ever T100 Triathlon World Tour reaches its climax in Dubai this weekend. It’s the seventh and final race in a season-long series which has seen…
-
No Banned Substances: ‘Enhanced Games’ Aim to Push Physical Limits to Extremes
The Olympic Games have had two incarnations: the Ancient Greek Olympics and the Modern Olympic Games. But a third evolution is looming — one where athletes will be compensated fairly, sponsored by brands, and juiced up with…
-
The Best Just Got Bolder: The James Brand × Timex Automatic GMT Emerald Edition
Portland, OR (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Travel rarely goes the way you plan it; that’s what transforms it into adventure. The James Brand ventured deep into the headlands of Nova Scotia and found…
-
On Reports Results for the Third Quarter and Nine-Month Period Ended September 30, 2024
On reports an all-time record quarter for both net sales and profitability. Net sales increased by 32.3%, and by 33.2% on a constant currency basis, reaching CHF 635.8 million in Q3 2024. BusinessWire
-
Thule Group announces acquisition of Quad Lock
Thule Group has signed an agreement to acquire Quad Lock, a global market leader in performance phone mount solutions, giving cyclists, motorcyclists and other adventurers access to their mobile phones while being active. BikeBiz
-
Fleet Feet Appoints New Vice President of Marketing & Digital to Drive Growth and Innovation
CARRBORO, N.C. (November 12, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital. In this…
-
EXEC: Giant Group Continues Downward Spiral in October; Fails to Offset Sharp 2023 Decline
The Giant Group saw its year-over-year sales trend return firmly to negative territory in October after seeing a decline in September after posting two consecutive months of growing shipments in July and August. SGB Media
-
Can Peloton Conquer Men’s Activewear?
Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech…
-
Wolverine Worldwide CEO Says Merrell and Saucony Sales ‘Outpaced Forecast’ in Q3
Shares for Wolverine Worldwide were up over 9 percent in pre-market trading on Thursday following continued signs that the company’s turnaround strategy is taking hold. Footwear News
-
5.11® Releases New Footwear Offerings for Fall 2024
Costa Mesa, Calif. /ENDURANCE SPORTSWIRE/ – 5.11, the global innovator of Purpose-Built Gear™, is excited to announce the release of new additions to its footwear portfolio, designed to meet the demands of professionals and outdoor…
-
Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear…
-
Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App
Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that’s challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes
-
U.S. running tourism company using disguised Russian plane for Antarctic race
Canadian Running has learned that Runbuk, the U.S.-based running tourism company that recently took over the World Marathon Challenge, is using Canadian and American-sanctioned Russian aircraft to transport participants from Cape Town to its race.…
-
Polartec Shed Less Technology Debuts in Market with FORLOH
November 5th. Planet Earth, The Universe/ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, partners with elite USA-made hunting outfitter FORLOH to debut revolutionary…
-
Researchers Weigh in on the Physical and Mental Effects of Backyard Ultras
Lewis is down to fourth in the rankings after three Belgians notched 110 laps to win the Backyard Ultra World Team Championships, which featured teams from 61 countries. Outside
-
The Pro’s Closet returns under new ownership
The Pro’s Closet (TPC) is set to return under new ownership with Elshair Companies having acquired the TPC brand and its intellectual property. Elshair Companies is a private investment firm with more than 20 years…
-
Running influencer enrages participants at New York City Marathon
Running influencer Matt Choi, 29, of Austin, Texas, ran the Sunday’s New York City Marathon, finishing in 2:57:15. But his participation drew some negative reactions from other runners and supporters, who took to Reddit to complain about the…
-
Peloton targets millennial men with first part of multiphase campaign
Peloton on Nov. 1 announced the launch of a new multi-phase campaign — its first from agency Special London — entitled “Find your push. Find your power,” Marketing Drive
-
Yamaha ending US e-bike sales
CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. The company’s U.S. manager emphasized that Yamaha will continue to…
-
FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024
November 1, 2024 /ENDURANCE SPORTSWIRE/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on…
-
Peloton Earnings Beat Expectations As It Still Loses Subscribers
Peloton reported it has 6.2 million members, a 3% drop from the previous quarter. The connected fitness company reported revenue for fiscal first-quarter 2025 of $586 million Thursday, lower than the previous quarter ($643.6 million)…
-
SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence
PORTLAND, Oregon (October 31, 2024) /ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two…
-
$800 off the well-reviewed Kingbull Folding eBike, under $900 at 100 off for Halloween
October 31, /ENDURANCE SPORTSWIRE/ – E-bikes have become a preferred mode of transportation, and for good reason—they offer an ideal blend of convenience, fitness, and environmental benefits. This Halloween, Kingbull is offering a spectacular deal…
-
TREW Gear Brings “TREW To You” Film Project to Rossland, British Columbia
Rossland, BC – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce a special hometown screening of TREW To You in Rossland, BC, on Monday, November 4th at the historic Rossland Miner’s Union Hall. TREW…
-
La Sportiva Partners With the Cirque Series To Push Peaks Across the Country
BOULDER, Colo. (Oct. 31, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series…
-
TREW Gear Brings “TREW To You” Film Project to Bozeman, MT
Portland, OR – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce the final screening of its TREW To You film contest tour in Bozeman, Montana, on Friday, November 8th, at the Emerson Theatre. This…
-
Online Sports Coaching Platforms Market to Grow by $1.24B
Athlete involvement and AI are set to propel the global online sports coaching platform market size to grow by $1.24 billion from 2024 to 2028, according to a new report from Technavio. Athleteh News
-
Norwegian Outdoor Brand Norrøna Announces Varg: A Luxury, Adventure Sail Yacht
OSLO, Norway (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht…
-
DPS and PHANTOM Glide Enlist Billy Demong for Product Development
SALT LAKE CITY (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide…
-
Injinji introduces new Over The Calf toesock for fall and winter running
SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock – uniquely engineered for runners…
-
Olympic Champion Marco Odermatt invests in a future together with X-BIONIC
/ENDURANCE SPORTSWIRE/ – X-BIONIC, the Swiss premium performance sports brand, has been synonymous with cutting-edge materials and patented technologies for over 25 years. Under the new leadership of CEO Maximilian Lenk, the team is dedicated…
-
Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists
CARRBORO, N.C. (October 24, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance…
-
Paralympics marathon runner stripped of medal after helping guide with cramp takes case to court
The Paralympic athlete who was controversially denied a Paris medal after stopping to help her injured guide is taking her case to court. The Spanish runner Elena Congost had been poised to win a bronze medal…
-
Gamified Fitness App Scores Deal on ABC’s “Shark Tank”
With an emphasis on community, Card.io allows people to come together and form teams to engage in outdoor fitness and competitive social games such as Turf Wars, where they claim an area of town and defend…
-
Decathlon innovation hub invests in leading second-hand e-bike company
Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse. BikeBiz
-
EXEC: Thule Group Posts DD Profit Growth on Weaker Sales Growth
Thule Group President and CEO Mattias Ankarberg reported the company had a “good” third quarter of the year, with sales increasing, good profitability and cash flow reached a record high level. SGB Media
-
Hincapie brothers rally the global cycling community, helping the Polk County Community Foundation raise nearly $700,000 in funds
Greenville, S.C., (October 23, 2024) /ENDURANCE SPORTSWIRE/– Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to…
-
The Running Event and Running Industry Diversity Coalition Celebrate Four Years of Partnership Focused on Inclusivity and Community Building
PORTLAND, Maine (October 23, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is excited to announce the return of the Running Industry Diversity Coalition…
-
Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ – Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a…
-
Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance…
-
Nike Ordered to Pay Legal Fees in Trademark Dispute
A federal court in Pennsylvania has ordered Nike to pay Lontex Corporation millions in attorney’s fees for its “reckless infringement” of the company’s trademark. Lontex sued Nike, Inc., for trademark infringement after discovering that Nike…
-
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior…
-
Former U.S. collegiate cross country coach sentenced to one year in jail
On Oct. 17, a former U.S. collegiate cross-country coach was sentenced to one year in jail by a superior court judge in Huntington, Ind., following his conviction for sexual battery. Running Magazine
-
Two athletes die at World Triathlon Championships in Spain
Two athletes died while participating at the World Triathlon Championships in Spain on Thursday, the sport’s governing body has confirmed. Both competitors – one from Mexico and one from Great Britain. CNN
-
First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News
-
You Can Own a Portion of Boyd Cycling with Crowdfunding Investment
Boyd Cycling has been building high-quality bicycle wheels since 2009. They’ve been designing their rims and hubs in-house since 2013. For the past 4 years, Boyd Cycling has been on-shoring its production into S. Carolina. Bike…
-
Murder investigation opened after motorist ‘runs over’ cyclist in Paris
Prosecutors in Paris have opened a murder investigation after the driver of a luxury SUV reportedly ran over a cyclist, crushing him to death, after a heated roadside argument in the centre of the capital.…
-
Study: Florida ranks worst state for cyclist deaths in the US
Recent data from the National Highway Traffic Safety Administration revealed Florida as the most unsafe state for cycling in the United States. Luggage shipping company, My Baggage, analyzed data from the NHTSA on the number of…
First Descents Expands Partnership with Heli
DENVER, Colorado (October 16, 2024) /ENDURANCE SPORTSWIRE/– First Descents (FD), a leader in adventure-based healing, is pleased to announce that it is now the official nonprofit partner of Heli, an online marketplace designed to connect…
-
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
-
Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal
The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running…
-
Life Time Group Sees Q3 Net Income Surge in Preliminary Report
Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes…
-
Sports tech market generates US$34.2 bn during first half of 2024
The first half of 2024 saw 589 financial deals take place involving sports technology, with the collective valuation of transactions amounting to US$34.2 billion, according to research from investment bank Drake Star Partners. Sports Pro Media
-
Look Cycle Group To Divest Bicycle Wheel Specialist Corima
Look Cycle Group has sold the high-end carbon bicycle wheel specialist Corima to a group led by Pierre-Jean Martin, its co-founder. SGB Media
-
How Much Racing Is Too Much Racing?
Setting running goals is typically a good thing. Goals keep you engaged and on track. They shape your training with purpose, structure, and accountability. However, sometimes an endless list of goals can backfire. Runner’s World
-
Chicago Marathon Allows Florida Runners to Defer to 2025
The Chicago Marathon, which takes place on Sunday, October 13, is allowing participants from Florida to defer their entry to the 2025 race due to Hurricane Milton. Runners from Florida received word from the race about…
-
Giant Group Returns to a Sales Decline in September Versus Easy Comps
The Giant Group saw its year-over-year sales picture return to a negative trend again in September after posting two consecutive months of growing shipments. The news was a bit unexpected as the company faced easier…
-
F45 Workouts Added to 100M+ Samsung TVs
F45 Training and Samsung Electronics have partnered to bring the Mark Wahlberg-approved and science-backed functional fitness franchise’s workouts to Samsung Daily+ users, giving them free access to a vast library of cardio, strength, hybrid and recovery…
-
Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
TOKYO (AP) — The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to…
-
BMC Kaius 01 One review
BMC brought along the Kaius to complement its more rugged and extreme-terrain focused URS and URS LT gravel bikes. Instead of suspension and slackened off-road geometry, the Kaius is all about low weight, aerodynamics and…
Follow us on
