New endurance sport social media data tool helping brands with their social strategies

January 21, 2022

Data to support critical decisions on social media spending

January 21st, 2021 /ENDURANCE SPORTSWIRE/ Specialist research & consultancy firm MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media.

Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec 31, 2021), a key period that included promotional activity during Halloween, Thanksgiving, Black Friday and the Christmas Holidays.

Purchasers gain access to: a summary report; a main Endurance Sport Social Analytics (ESSA) datasheet; and a datasheet showcasing top posts on social in the Q4 2021 period.

“From small operators and start-ups through to large endurance sport brands, social media is a key marketing tool,” said MultiSport Research founder, Gary Roethenbaugh.

“Yet, we see that, over time, the use of social media has matured. Over a three-year period, between Q4 2018 and Q4 2021, endurance brands have on average seen their engagement on Facebook, Instagram and Twitter drop.

“Brands that wish to maintain engagement levels with their social audiences recognize the importance of data to support critical decisions on social media spending.”

MultiSport Research’s North America Director Kate Morefield, added that “Given the extensive spend on paid-boosted posts within social, the endurance sport industry should carefully analyze the trends in what is becoming an increasingly challenging social landscape.”

MultiSport Research highlights two main ways for endurance sport brands to use all data & insights to drive their own social activity forward:

  • Benchmarking – use the ESSA datasheet to track how your brand measures up on key performance indicators (KPIs) such as engagement and weekly growth.
  • Content evaluation – use the top posts datasheet to see first-hand what posts have resonated specifically with endurance sport athletes. Think of this as ‘standing on the shoulders of giants’ to help guide your own brand’s progress.

Data is used to help brands monitor, adapt and refine their activation in each of their preferred social channels.

Endurance Sport Brands on Social is priced at US$249. Purchase includes:

  • Comprehensive datasheet tracking all key performance indicators (KPIs)
  • Listing of the top posts, with links, across the period
  • Charts and tables, with key analysis to get a full view of endurance sport companies’ social activity


About MultiSport Research

Established in 2010, MultiSport Research (MSR) specialises in market insight and analysis services for the global endurance sport industry. Its services are independent, vigorously researched & strictly confidential.

MSR sits within a broad offering which spans industry information, to research and dedicated consulting services. To help the industry continue its path to growth, the company offers a wide range of services – from consumer and market research, through to event economic impact studies, product and consumer segmentation, pricing analyses, new product development, branding and strategy.

Alongside these services, the MSR team keep their finger on the pulse through industry news site: endurance.biz. Feel free stop by the news site, sign-up for daily e-mail news and follow us on social to check out the latest industry developments.

For more information on MSR, please visit www.multisportresearch.com.

For more information on endurancebusiness.com, please visit www.endurance.biz.

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