New Balance Revenues Surge 19 Percent in 2025, On Path to Reach $10B in 2026

February 19, 2026

New Balance has reported that its sales grew 19 percent in 2025 to $9.2 billion, marking the company’s fifth consecutive year of double-digit growth.

In a business update, Joe Preston, president and CEO of the privately held company, stated that the North American region grew by more than 20 percent in 2025, while Europe grew by more than 30 percent. Both its global apparel business and owned retail surpassed $1 billion for the first time.

Preston identified the benefits of NB investments in digital and brand campaigns, its commitments to domestic manufacturing and the New Balance Foundation, the awareness gained for the brand from its athlete ambassadors (Josh Allen, Cooper Flagg, and Coco Gauff), and from sponsorships.

The reported 19 percent sales gain for NB in 2025 builds on the 20 percent increase in 2024 and the 23 percent increase in 2023. Since 2020, when the company’s annual sales stood at $3.3 billion, sales have increased 178 percent over the last five years.

The “growth in 2025 came across regions and categories and was boosted by an aggressive store-opening plan that saw 80 new doors opened globally in 2025 alone.”

A key driver of New Balance’s strength in recent years is attributed to the company’s efforts to position itself as a “premium brand, enabling New Balance to increase its average selling price by about 30 percent over the last five years,” according to Preston.

“New Balance’s growth has benefited from the popularity of the 1990s ‘Dad shoe’ with younger consumers on the lifestyle side. Newer partnerships with athletes, including Los Angeles Dodgers Shohei Ohtani, tennis pro Coco Gauff and Buffalo Bills QB Josh Allen.”

For 2026, Preston said, “New Balance’s priorities include placing a bigger emphasis on driving growth in the performance category.” New Balance also plans to continue opening stores in strategic areas but wants to “ensure the proper balance between wholesale and DTC.” SGB