Neuma Named Official Peak Performance Partner of Vacation Races

March 2, 2026

Neuma powered by Cogni6TM, a neuroscience-driven hydration drink mix, brings nervous system regulation, cognitive performance, and sustained energy to iconic destination races, helping athletes sustain peak performance

HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ – Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Neuma, a neuroscience-driven performance company co-founded by endurance athlete and healthcare executive Alan Wiederhold. Neuma will activate at select race expos and event weekends, including Grand Circle Trailfest, Moab Trailfest, and the Bryce Canyon Ultras, with product education, sampling and science-forward conversations around cognitive resilience and endurance performance.

Through this collaboration, Neuma will serve as the Official Peak Performance Partner for select Vacation Races events, bringing science-driven nervous system and cognitive support to thousands of runners with its functional hydration drink Neuma powered by Cogni6^TM.

For Wiederhold, the partnership is deeply personal. Before becoming a finisher of the Antelope Canyon 100 and the Zion 50K, his first attempt at Zion 100 ended in the medical tent, a moment that fundamentally changed how he understood endurance performance.

“My first Zion 100 attempt humbled me,” said Wiederhold. “I went in thinking it was mostly physical. Sitting in that medical tent, I realized endurance is a brain-body equation. If your nervous system isn’t regulated, if your hydration and cognitive function aren’t supported, the wheels can come off fast.”

That experience helped spark the development of Neuma’s proprietary Cogni-6™. Neuma’s Cogni6™ features six clinically studied ingredients, including GABA, inositol, L-theanine, taurine, magnesium and B-complex vitamins, designed to support nervous system function, stress response and sustained mental performance under load.

Ultrarunning places significant strain on both physiology and neurochemistry, often elevating cortisol while depleting key electrolytes and calming neurotransmitters. Neuma was built to help athletes better manage that load before, during and after competition.

Vacation Races is known for creating immersive race experiences in some of North America’s most scenic locations. The partnership reflects a shared commitment to helping athletes perform at their best while prioritizing longevity and resilience.

“These races change people,” Wiederhold added. “They expose your preparation, your mindset and your physiology. We built Neuma to support the brain in the moments that matter most when the body is tired but the brain still has to lead. It’s about Powering your Purpose.”

For more information about Vacation Races, visit VacationRaces.com and follow the company on Facebook, Instagram, LinkedIn, TikTok and YouTube.

For more information about Neuma, visit Neuma.health and follow the brand on Tik Tok.

ABOUT VACATION RACES

Vacation Races is a premier organizer of destination half marathons, ultra marathons, and trailfests in North America, offering participants the opportunity to race in some of the most scenic locations in the United States and beyond. With events set against the backdrop of iconic national parks and breathtaking landscapes, Vacation Races provides runners with unforgettable racing experiences and memorable adventures.

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