Motiv Sports and Crystal Geyser® Alpine Spring Water® Announce Multi-Year Partnership

October 1, 2025

Crystal Geyser named Official Water Partner across 11 races, beginning at the 2025 2XU Long Beach Marathon this weekend

LONG BEACH, CALIF. (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new three-year partnership with Crystal Geyser® Alpine Spring Water®, making the nationally recognized brand the Official Water Partner across the company’s U.S. portfolio of endurance events.

“To be aligned with a quality national brand like Crystal Geyser means more than just keeping our runners hydrated,” said Phyllis Blanchard, Vice President of Partnerships at Motiv Sports. “This partnership underscores the scale and influence of our events while setting a new standard for environmental stewardship. Their support across our portfolio enhances the runner experience, strengthens our sustainability efforts, and creates meaningful impact in every community where we race.”

The agreement begins this weekend at the 2XU Long Beach Marathon and Half Marathon, where 25,000 runners will take part in one of Southern California’s premier races. Over the next three years, Crystal Geyser will support 11 marquee events – including the Surf City Marathon, Bay to Breakers, and Portland’s Shamrock Run Fest – reaching more than 150,000 participants annually.

“This partnership is a natural fit for us, as it aligns with our core mission of providing 100% natural bottled spring water directly from CG Roxane’s spring sources to a community that values a healthy and active lifestyle,” said Anne-Charlotte de La Porte, VP of Marketing at CG Roxane. “As a family-owned and operated company, we have the freedom and independence to make decisions that prioritize environmental stewardship and community support. This collaboration with Motiv Sports allows us to not only hydrate runners but also to advance our shared commitment to a more sustainable future.”

Since its founding in 1990, environmental stewardship has been a core principle for CG Roxane. Crystal Geyser bottles are made with a minimum of 50% recycled PET, produced at the company’s own facilities in San Bernardino, Calif., and Benton, Tenn.

Through this collaboration, Motiv Sports will help connect Crystal Geyser with local recycling partners in host cities to ensure that bottles used at its events return to Crystal Geyser’s facilities and are recycled into new bottles.

Crystal Geyser will provide bottled water and gallons at Motiv Sports events, ensuring athletes are properly fueled while also advancing shared sustainability goals. Together, the organizations will create on-site recycling opportunities, promote best practices to participants, and build community awareness around the importance of returning bottles to the supply chain.

For more information, please visit CrystalGeyserPlease.com or MotivSports.com.

About CG Roxane LLC
CG Roxane LLC is a privately held, family-owned and operated enterprise and bottled water company. Crystal Geyser® Alpine Spring Water® is the number one nationally distributed bottled spring water in the United States, well-known for its gallon-size jug. As an environmental steward since its operation began in 1990, founded on the core principle of bottling water directly from the spring source, CG Roxane became the first U.S. beverage company to build and open its own recycled plastic (rPET) plants in San Bernardino, CA, and Benton, TN. This dedication to sustainability, alongside its unique spring-source bottling, distinguishes CG Roxane from other U.S. bottled water companies. For more information, visit crystalgeyserplease.com.

About Motiv Sports

Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. From local favorites to destination races, our portfolio of 11 iconic endurance events brings communities together through the shared experience of forward motion. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round—both on the course and through digital engagement. At Motiv Sports, we believe that every step forward matters, and we’re committed to building inclusive, supportive environments where people can thrive through movement. For more information, visit MotivSports.com.