Mana Invests in One Hundred, Forming Strategic Partnership

December 15, 2025

Monday 15 December 2025 /ENDURANCE SPORTSWIRE/ – Mana Sport & Entertainment Group today announced a strategic equity investment in London-based One Hundred Group Ltd, the rapidly emerging global ultra endurance trail running series, marking a significant milestone in Mana’s long-term vision to expand its portfolio of owned and operated sports properties.

The investment extends far beyond capital, bringing Mana’s full suite of commercial, operational, and media capabilities to support One Hundred’s next phase of global growth. Under the partnership, Mana will provide expertise across product packaging and series development, fundraising and sponsorship, commercial development, new revenue creation, media and broadcast delivery, digital marketing, technology and digital ecosystems, rankings and competition structures, athlete engagement and commercialisation, governance, legal and compliance, and business modelling and licensing.

A Partnership Built for the Next Phase of Growth

Mana’s investment follows One Hundred’s rapidly increasing momentum, highlighted by its highly successful 9-race season and 2025 World Championship Grand Final in Nova Trento, Brazil which drew athletes from 12 nations and captured a substantial global audience including more than 2.6 million on Instagram alone. With confirmed expansion into the Middle East, Costa Rica, India, Europe, and South America in 2026, One Hundred is set to become one of the world’s leading structured ultra endurance trail running championships.

João Andrade, Founder and Executive Chairman of One Hundred Group, said Mana’s investment arrives at a pivotal time.

“One Hundred was founded on a mission to elevate endurance trail running and create the world’s premier championship series. Mana’s investment and strategic support come at a crucial moment as we expand internationally, enhance the athlete experience, and build new digital and broadcast platforms. Their expertise across global events, commercialisation, and storytelling will accelerate our vision for 2026 and beyond.”

Mana: A Global Operator Powering the Next Stage of One Hundred’s Growth

Mana’s investment in One Hundred builds on its track record of creating and scaling some of the world’s most recognised endurance properties. The leadership team has proven success in converting concept or early stage sports properties into global sports series, which aligns directly with One Hundred’s trajectory as it moves into its next phase of growth.

Over the past five years, Mana has established itself as a leader in creating and elevating high-impact sport and entertainment platforms, delivering some of the world’s most ambitious projects including the Sydney Marathon’s Abbott World Marathon Majors debut, global productions for World Aquatics and World Athletics, and high-impact athlete projects like the Pho3nix Sub7 and Sub8 Project.

With a global ecosystem spanning Europe, Asia Pacific, and the Middle East, Mana brings proven capabilities in One Hundred’s key markets.

Trent Taylor, CEO of Mana Group, said the partnership reflects Mana’s long-term strategy of combining innovation with purposeful investment, grounded in a shared vision and strategic ambition.

“One Hundred is an exciting, high-growth property with a compelling mission and a global future. Our investment represents more than capital, it brings Mana’s operational and creative horsepower to help position One Hundred as the world’s leading ultra endurance trail series. With our heritage in building global endurance brands, we see extraordinary potential to shape the next generation of trail running.”

About One Hundred®

One Hundred® is the world’s first structured ultra endurance trail world championship, bringing together the most iconic 100 km, 100-mile, and 200-mile races across continents. With a digital-first ecosystem, elite-level production, and a community-driven ethos, One Hundred® is redefining how athletes, fans, and destinations experience trail running on the world stage.

About Mana Sport & Entertainment Group

Mana is a global sport and entertainment agency with capabilities spanning event creation and delivery, high-performance programming, commercial strategy, broadcast and media operations, brand development, creative production, and strategic investment.

Founded by Chris McCormack and Wojciech Kruczyński, and led by CEO Trent Taylor, Mana delivers world-class projects for partners across the globe, including Sydney Marathon, World Athletics, World Aquatics, Pho3nix Foundation, Australian Athletics, Swimming Australia, Bahrain Victorious 13, and leading multinational brands.