Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

June 23, 2025

Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility.

The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives as “modest” during its Q1 2025 earnings call.

The company decided to evolve some aspects of its organizational structure to operate with more agility and further invest in our growth, according to their spokesperson , confirming that Lululemon is laying off approximately 150 corporate employees in its store support centers.

He added that the athleisure company had been looking to offset increased tariff rates through a combination of cost controls, supply chain optimization and pricing adjustments and would remain “nimble” in its approach. Athletech News