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Lucra Sports to be Official Partner of Spartan

September 22, 2022

Unique opportunity for Spartan Racers to challenge themselves and one another

BOSTON, MASS. (9/22/22)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, has announced that Lucra Sports will be the official partner of Spartan for the remainder of the 2022 U.S. Season.

“As both a professional sport operating in 30+ countries, and one of the world’s largest mass participation fitness communities, Spartan Race is the perfect event for a little friendly competition,” says Ian Lawson, Spartan’s VP of Global Partnerships. “Via the Lucra Sports app, Spartans and fans can now challenge their friends on race outcomes or fun prop bets and put real skin in the game. We are so excited to have Lucra choose Spartan to help launch their platform, and we look forward to all of the competition, content, and bragging rights that will be created and shared as a result of this partnership.”

The Spartan community can expect to see, and will have access to, a new social platform that hopes to make race day even more fun and competitive. Lucra Sports will have an activation presence on-site at eight races, and will offer custom challenges to Spartan racers, enticing them to beat average times or compete against one another to win cash and other prizes.

The partnership with Lucra Sports includes integration on Spartan’s digital platforms and social media accounts. Additionally, Lucra Sports will serve as the Presenting Partner for the Southern California and Oracle Park races in 2022.

“Together, Lucra and Spartan are redefining friendly competition,” said Lucra Chief Strategy Officer Michael Madding. “This partnership is born out of our mutual desire to make race-day more exciting, more social, and more competitive. Lucra hopes to fuel each racer’s drive to compete, to win, and to (humbly) brag. Think you’re going to beat the average race time? Prove it, and win real money on Lucra. Who’s up to the challenge?”

The Lucra and Spartan partnership was advised by Jeff Doyle of Cadence Solutions Partners.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About Lucra Sports

Lucra is a social platform that allows friends to compete against each other for real money. The product allows fans of friendly competition to challenge each other on the recreational games they play (i.e., fitness challenges, golf, cornhole, video games, and more) and the professional sports they watch (NFL, NBA, MLB, NHL, NASCAR, PGA, Soccer, Tennis). Lucra allows its users to compete with their friends in a social, safe, and trackable way, creating a digital record of all your friendly wagers.

Media Contact
Donny Jensen, donny.jensen@spartan.com