Los Angeles Marathon and Zenni Optical Announce Multi-Year Partnership

March 13, 2025

0th running of the Los Angeles Marathon presented by ASICS to take place on Sunday, March 16

LOS ANGELES (March 13, 2025) /ENDURANCE SPORTSWIRE/  – The McCourt Foundation and Zenni Optical, the world’s leading online eyewear retailer, today announced a partnership that will see Zenni become the Official Eyewear of the Los Angeles Marathon presented by ASICS.

More than 25,000 runners will take on the 26.2-mile “Stadium to the Stars” course, starting at Dodger Stadium and finishing near Avenue of the Stars in Century City. As part of the partnership, Zenni Optical will showcase premium performance eyewear, ensuring runners and spectators alike have clear vision for race day.

“For 40 years, the Los Angeles Marathon has united communities, inspired athletes, and showcased the best of Los Angeles,” said Karen O’Connell, Head of Sponsorship for The McCourt Foundation, which operates the marathon. “Having Zenni Optical join us as the Official Eyewear Partner enhances the experience for our runners, ensuring they see their journey clearly—both on the course and beyond. This partnership also highlights the importance of eye health and encourages young athletes to get their eyes screened, reinforcing the connection between vision and performance.”

The Los Angeles Marathon course winds through some of the city’s most iconic landmarks, including Chinatown, Los Angeles City Hall, Hollywood Boulevard, and Rodeo Drive. The race also plays a key role in supporting The McCourt Foundation’s mission to promote healthier communities and fund research for neurological diseases.

“We are proud to partner with The McCourt Foundation and align our shared missions of improving the health and quality of life for humans around the world,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. “Zenni continues to lead the industry in eyewear accessibility, providing high-quality, affordable glasses for everyone and, as the Official Eyewear of the Los Angeles Marathon, we look forward to supporting the athletes and fans during this historic race weekend and beyond.”

The Los Angeles Marathon weekend will feature additional events, drawing thousands of participants beyond the main 26.2-mile race. Race weekend kicks off with the Los Angeles Marathon Lifestyle Expo at Dodger Stadium, running Friday, March 14, and Saturday, March 15. The free, public expo features interactive exhibits, live entertainment, the official ASICS Merchandise Store, and bib pickup for all registered runners.

The Big 5 Sporting Goods LA 5K kicks off on Saturday, March 15, with runners of all ages taking on a scenic route that starts and finishes at Dodger Stadium. The LA Kids Run presented by Circle K will also take place that morning, offering children ages 3-8 a chance to experience race-day excitement in a fun and interactive setting.

On Sunday, March 16, the Professional Wheelchair Division will lead the day’s competition, starting at 6:30 a.m., ahead of the elite and mass start fields. The 2025 marathon will also celebrate 93 legacy runners who have completed all 39 previous editions of the event, marking four decades of endurance and dedication.

For more information on the 2025 Los Angeles Marathon presented by ASICS, visit LAMarathon.com.

About Zenni:

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Monster Jam, Ghost Gaming, TSM and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

About The McCourt Foundation / Los Angeles Marathon

The McCourt Foundation (TMF) is dedicated to empowering communities to build a healthier world through its commitment to research, education, and impactful events. Established in 1992 as a 501(c)(3) nonprofit organization, TMF has offices in Boston and Los Angeles. The foundation’s mission is centered on curing neurological diseases and fostering community initiatives that promote overall health and wellness. TMF actively contributes to neurology research, hosts educational forums, and leverages its signature events to raise funds and awareness. These events include the Los Angeles Marathon presented by ASICS, the Rose Bowl Half Marathon & 5K, the Santa Monica Classic, and the Boston Waterfront 5K. Through these platforms, TMF has donated more than $6.7 million to neurology research and has generated over $72 million for more than 105 nonprofit charity partners throughout the 40-year history of the Los Angeles Marathon. For more information about the Los Angeles Marathon presented by ASICS and The McCourt Foundation’s other community-building events, visit www.mccourtfoundation.org.