Long Beach Marathon Renews Partnership with Anheuser-Busch

September 1, 2020

Michelob ULTRA Named Official Beer Sponsor and Beach Bum Sponsor of October’s Virtual Race

LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race.

Runners 21+ will be able to enjoy their post-race Michelob ULTRA at participating locations ready to welcome Long Beach Marathon runners! Participants can visit the Long Beach Marathon website for a list of locations, for consumers 21+ only.

“We are proud to continue Michelob ULTRA’s 10-year partnership with the Long Beach Marathon,” said Phyllis Blanchard, Director of Partnerships for Motiv. “Michelob ULTRA has continued to be a fantastic partner in helping bring our Beach Bum loyalty runners unique experiences, and of course, the perfect beer for those who go the extra mile to live an active, balanced lifestyle. The superior light beer is something our runners look forward to each and every year.”

Michelob ULTRA has served as the official beer sponsor of the Long beach Marathon Series since 2010. The event has been one of the most popular and respected marathons in the country for over thirty-five years.

“We look forward to the Long Beach Marathon each year and the community of runners, supporters and fans that it attracts” said Echo Angelicchio, Anheuser Busch Marketing Manager. “Despite the event running virtual this year, we are happy to remain involved and inspire the participants to Live fit. Live fun. Live Ultra.”

The 26.2-mile scenic course showcases the city’s miles of sandy beaches and unique neighborhoods – offering serious competition and serious fun for runners. Due to the COVID-19 pandemic, the event’s legacy of good times and fast times will be take place virtually in 2020. Participants can complete their miles by running anywhere, anytime to earn their medal, swag bag and t-shirt.

For more information on the Long Beach Marathon and Half Marathon or to register for the virtual event, visit RunLongBeach.com and follow the Long Beach Marathon on social media @LBMarathon with hashtag #RunLongBeach. 

About Michelob ULTRA

Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyles of its drinkers that includes both working out and going out. Brewed for those that go the extra mile, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.

About Motiv

Motiv Sports is a global event business which operates events and festivals in the U.S. with over 375,000 event attendees every year. Proud producers of some incredible events including the Surf City Marathon, Long Beach Marathon, Napa to Sonoma Wine Country Half Marathon, Philadelphia Love Run and the Denver Oktoberfest to name just a few. Motiv believes in partnering with events and like-minded businesses that engage, inspire and make a difference in the lives of the audiences that enjoy them. Learn more at MotivGroup.com.

Media Contact

Dan Cruz, 619.925.7671, dcruz@motivsports.com

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