Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift

August 5, 2022

NEWBURY PARK, Calif. (Aug. 5, 2022)/ENDURANCE SPORTSWIRE/ –  Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey.

“As a brand working to elevate women in the sport of cycling, Liv was proud to sponsor the White Jersey at the inaugural Tour de France Femmes avec Zwift. Watching all of the professional racers compete in this historic event was truly amazing,” said Bonnie Tu, Liv founder and Giant Group chairperson. “Today we celebrate Shirin’s Best Young Rider Classification win which symbolizes the future of cycling and aligns with our mission to inspire young girls to get on a bike and pursue their own cycling dreams.”

Van Anrooij rode to the White Jersey win in stage 7 over a tough course where she finished 17th overall and gained more than a 5 minute lead over the second contender for the White Jersey, Mischa Bredewold of team Parkhotel Valkenburg. Van Anrooij ultimately held onto the win on the final stage 8.

Sponsoring the Tour de France Femmes avec Zwift is a natural extension of the Liv brand. Liv is the only comprehensive cycling company in the world that invests 100% of its resources into creating more opportunities for women in cycling. Liv sponsors professional athletes from around the world across four professional racing teams including WorldTour Teams: Liv Racing Xstra and Team BikeExchange-Jayco who also competed in the inaugural Tour de France Femmes avec Zwift.

Learn more at liv-cycling.com.

Photo credit: @A.S.O./Tour de France Femmes/Thomas Maheux

About Liv

Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to build community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.


Media Contact:

Cassondra Spring, Liv