Life Time’s Leadville Event Lotteries Amplified with Let’s Do This Technology

December 18, 2025

Let’s Do This, the AI registration platform, powered the lottery system for Leadville Trail 100 MTB presented by Kenetik and Leadville 100 Trail Run presented by La Sportiva

SAN FRANCISCO, Calif. (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI registration platform specialized for endurance events, has announced that Life Time, the nation’s premier healthy lifestyle brand, has officially joined their platform as their newest major U.S. client amid historic demand for their events. The Let’s Do This platform was used to manage Life Time’s Leadville Trail 100 presented by La Sportiva and Leadville Trail 100 MTB presented by Kenetik lotteries in early December, leading to a 14% increase in entrants for these lotteries compared to 2024. The lotteries ran from Dec. 1 to Dec. 15 and allowed participants to enter for a chance to take part in these events in 2026.

“Demand continues to grow year after year – not just for the Leadville Race Series, but across Life Time’s entire lineup of premier athletic events,” said Kimo Seymour, Senior Vice President of Media and Events at Life Time. “Our goal is to deliver unforgettable experiences to our participants, and with Let’s Do This, we’ve elevated the registration process to match the world-class standard athletes expect when they take on these bucket-list races.”

“We’re honored to be working with Life Time Events, one of the most influential brands in the industry,” said Sam Browne, Co-Founder and CEO of Let’s Do This. “We are especially looking forward to collaborating with their team on unlocking further growth for their world-class suite of events through our industry-leading AI growth agent, Nova, which helps identify opportunities and potential marketing strategies.”

The Leadville Trail 100 MTB and Run are part of nearly 30 iconic athletic events owned and produced by Life Time. These events range from intimate, boutique experiences to multi-day festivals, all designed to deliver premium running and cycling opportunities for athletes of every level. Spanning 11 states and attracting nearly 95,000 participants annually from around the globe, Life Time’s collection of endurance events helps athletes embrace their passion for the sport. Highlights include the Leadville Trail 100 MTB presented by Kenetik, the Leadville 100 Trail Run presented by La Sportiva, UNBOUND Gravel presented by Shimano, the Miami Marathon & Half presented by FP Movement and many more.

Let’s Do This’ suite of industry leading AI growth tools enable event organizers to identify opportunities in their data in minutes and implement strategies at the click of a button to drive meaningful growth.

Let’s Do This is also now the preferred registration partner for ChronoTrack’s clients, who are able to access Let’s Do This’ exclusive integration with ChronoTrack. Let’s Do This has been running a series of webinars to offer more information to prospective timing partners, with more slated for the new year.

For more information about Let’s Do This, visit letsdothis.com and follow on LinkedIn.

ABOUT LET’S DO THIS

Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites and referrals. Its AI-first approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com.