Let’s Do This Expands Portfolio with Vacation Races Partnership
October 28, 2025

The AI registration platform partners with global organizer, Vacation Races, to elevate the runner experience
SAN FRANCISCO, Calif. (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI registration platform specialized for endurance events, has announced its new partnership with Vacation Races, a leading organizer of global destination races. Vacation Races is now utilizing the Let’s Do This registration software, with 15 races currently live on the platform and additional races to be added in the upcoming months. Through Let’s Do This, runners interested in Vacation Races’ events will be able to streamline the registration process and seamlessly discover, access and register for their preferred race.
Vacation Races is recognized as a Top 20 endurance event organizer by annual recurring revenue and hosts approximately 26,000 participants per year, placing it among the Top 50 U.S. organizers by event size. Vacation Races has built its reputation on delivering exceptional domestic and international events. Their portfolio includes the acclaimed National Park Half Marathon series across iconic U.S. landscapes, global all-inclusive running adventures, and a commitment to sustainability initiatives like cup-free racing and zero-waste stations.
Vacation Races aims to promote fitness-centered travel through domestic and global adventures, offering a diverse range of running events catered to various experience levels and travel interests. Its mission is to create unique experiences that push human potential while showcasing the world’s most inspiring destinations. To enhance participants’ journeys, the company supports trip planning and offers opportunities to explore each location beyond race preparation. Vacation Races provides free half marathon training programs and all-inclusive global adventure packages with accommodations, meals, and local transportation. Participants can join half marathons, ultra marathons, or Trailfest runs offered across six continents.
“At Vacation Races, we’re always looking for ways to grow and enhance the experience we deliver to our runners,” said Crystian Kumnick, managing director at Vacation Races. “Partnering with Let’s Do This gives us a technology partner that’s not only at the forefront of innovation, but one that truly cares about our mission and community. Their continued investment in registration technology, AI and data-driven growth tools positions us to expand our events and reach more runners across the globe. We’re excited to work with a team that shares our values and is committed to helping us build for the future.”
“We are excited to partner with one of the most desirable and reputable organizations in our industry, Vacation Races, to support their growth ambitions as they continue to scale across the US and internationally,” said Sam Browne, CEO at Let’s Do This. “With our strong suite of growth tools, alongside our continued investment in AI to transform registration technology, we hope to supercharge their team’s ambitions to give more people life-changing events in some of the world’s most inspiring locations!”
Let’s Do This was founded with the mission of building an online platform that gets people together offline. Through its AI registration platform, the company inspires people to attend events with friends and introduces innovative features that reshape endurance event management. Let’s Do This prides itself on developing collaborative partnerships that drive growth for some of the biggest and most innovative organizers in the industry. Let’s Do This and Vacation Races share a commitment to delivering unique experiences in inspiring destinations worldwide.
For more information about Let’s Do This, visit letsdothis.com and follow on LinkedIn.
ABOUT LET’S DO THIS
Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its AI-Native approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service, and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com.
