L’Etape Canada by Tour de France lands in Strathcona County

December 19, 2022

Sherwood Park Alberta hosts L'Etape Canada

December 19, 2022 /ENDURANCE SPORTSWIRE/ – Get ready to experience the atmosphere and passion of the Tour de France, in a new, amateur, mass participation cycling event. Join L’Étape Canada by Tour de France in Strathcona County, Alberta in Canada on August 12 and 13, 2023.

The event offers a distance for all cycling abilities – riders can choose between several competitive distances: 140 km, 80 km or 40 km. There will also be a 15 km Family Ride and a Kids Race.

Riders will compete for authentic Tour de France jerseys including the Yellow Jersey, for the overall male and female winners, the Green Jersey, for the sprint-section winners, and the Polka-Dot Jersey, for the King/Queen of the Mountain (KOM/QOM) section winners.

Tour de France experts and Yellow Jersey holder and Edmontonian Alex Stieda will design the courses expected in early 2023. All routes will depart from the urban area of Sherwood Park and head into Strathcona County’s rolling hills and spectacular views for riders opting for the 140 km distance.

Stay tuned for course maps: http://letapecanada.com/

The weekend-long event will include an Athletes Village in Sherwood Park, patterned after the iconic Tour de France Village Départ. A Tour de France Ambassador will attend the event and ride the course with participants and share their Tour de France experiences at a ticketed Champions Dinner. Stay tuned for throughout 2023 for event details including the 2023 Ambassador announcement.

Register now for L’Étape Canada by Tour de France: http://letapecanada.com/

“We are thrilled to bring L’Étape by Tour de France to Strathcona County. When trying to find a home for L’Étape by Tour de France in Canada, we couldn’t think of a better place to host the second edition of L’Etape Canada. The county embodies community spirit and cycling heritage and we are excited to add L’Etape by Tour de France to that legacy. We’re bringing the legendary Tour de France name to Strathcona County in 2023 and we couldn’t be happier.” —Michael Brown, L’Étape New Orleans Event Director

“The first Tour de France was in 1903 and it grew to slowly but surely to become the largest cycling event in the world, with an audience of two billion. And, here we are announcing the second edition of L’Étape Canada. It’s a wonderful evolution to watch and we couldn’t be happier to expand the L’Étape by Tour de France series to Strathcona County in Alberta, Canada.”—Umberto Mancini, Amaury Sports Organization

“Strathcona County welcomes both the international cycling community, and a future generation of cyclists, to come experience the history, atmosphere and passion of the legendary Tour de France in this unique event. Strathcona County is known for its world class events and we are honoured to work with L’Étape by Tour de France to host an event of this caliber.” – Strathcona County Mayor, Rod Frank

We are looking forward to L’Étape Canada participants and spectators getting to know and tour all Strathcona County has to offer, both in urban Sherwood Park and our rural road infrastructure. Our community’s trails and parks have always attracted cyclists from the region. Our vision is for visitors to come enjoy events and tourism offerings just like L’Étape Canada. We look forward to welcoming the world. – Sean McRitchie, Strathcona County Director of Economic Development and Tourism.

About L’Étape Canada by Tour de France – Strathcona

L’Étape Canada by Tour de France offers amateur cyclists the legendary Tour de France experience in Strathcona County, Alberta. Cyclists, from seasoned veterans to beginners, can choose between the 140 km, 80 km, and 40 km courses designed by Tour de France experts. All routes will take off from the urban area of Sherwood Park and head into scenic rural Strathcona County. Riders will compete for an authentic Yellow Jersey and will get the chance to ride with a Tour de France Champion. The event will take place on August 12 and 13, 2023, and is the only event in Canada for L’Étape by Tour de France in 2023.

San Antonio April 15 – 16, 2023

Las Vegas May 6 – 7, 2023

New Orleans October 7 – 8, 2023

About L’Étape by Tour de France

L’Etape by Tour de France is the world leader in mass participation cycling events, with events running in 21 countries in 2021 and 26 events in 2022. L’Étape by Tour de France offers amateur cyclists the ability to race or ride a stage of the Tour de France in their own backyard. The Tour de France is the most recognizable annual sporting event in the world and is cycling’s premium brand.

About Amaury Sports Organisation (A.S.O.)
With the Tour de France—one of the most popular international sporting events in the world—prestigious classics such as Paris- Roubaix, Liège-Bastogne-Liège, the Flèche Wallonne and Paris-Tours, as well as stage races such as Paris-Nice, the Critérium du Dauphiné and the Vuelta a España, A.S.O. is the world leader in bicycle race organisation with 100 days of competition each year. The globalization of cycling is one of its major areas of development. With the Saudi Tour, Deutschland Tour and the organization of the Arctic Race of Norway, A.S.O. continues to energetically contribute to the growth of cycling as an example of sustainable transportation for city centers.

About Strathcona County

Visit, cycle, adventure and explore Strathcona County: Strathcona.ca/Tourism

Strathcona County is a thriving, successful and vibrant community in the Edmonton region of Alberta, Canada and home to over 100,000 residents. A unique, specialized municipality, it is made up of the urban area of Sherwood Park, and a large adjacent rural area of farms, acreages and smaller hamlets with approximately 1,300 kilometres of rural roadways. Set in the centre of Alberta’s energy and agricultural heartland, Strathcona County is a leader in environmental conservation, and 55 per cent of its land is within the UNESCO Beaver Hills Biosphere. With a focus on economic prosperity, a healthy and safe community, responsible development and municipal excellence, Strathcona County is committed to balancing the unique needs of its diverse community.

Resources

Website: www.letapecanada.com

Instagram: letapecanada

For more information, contact:

Michael Brown

mb@mbevents.ca

780-993-0003