Lessons From the IRONMAN x TriDot Break-Up

August 6, 2025

Earlier this week, TriDot announced the termination of their business relationship with IRONMAN, and as such, will bring about sizable change to the IRONMAN University program for coaches once again.

TriDot emailed their coaching community about the change, stating in part:

“Due to unresolved business matters, TriDot has terminated its sponsorship of IRONMAN, effective immediately. As a result, the IRONMAN U program in its current form has concluded. TriDot no longer operates IRONMAN U, and any inquiries regarding IRONMAN U should be directed to IRONMAN.

While our entire team—including our Master Coaches, subject-matter experts, and staff—is disappointed by this development, we remain steadfast in our commitment to you and the coaching community we’ve built together.”

In their statement, TriDot also claimed full ownership of the education and training materials that formerly made up IRONMAN’s University program, and announced the launch of the Endurance Sports Coaching Institute — effectively, turning the former IRONMAN U certification into their own branded program. They also say that they will retain the coach finding tool and offering additional certifications in 2026. Slowtwitch