LemurStrap Launches Sales Partnership with B&H, the largest online photo and video equipment retailer in the U.S.

February 24, 2026

/ENDURANCE SPORTSWIRE/ – LemurStrap announces their newly cemented sales partnership with B&H Photo Video, which will enable the direct to consumer startup founded in 2024 to reach more photographers with their wildly popular and creative re-imagining of the conventional camera carry strap called the LemurStrap.

In an era when ecommerce has been largely dominated by the online giant Amazon, B&H has managed to become the envy of many retailers with their irresistible and successful online retail experience that excels at offering creative and engaging products and support. Their fan base is legendary.

Founded in 1973, New York based B&H photo has evolved from a one single storefront shop to cement itself firmly in the upper echelons of the Internet Retailer Top 500 Guide with ecommerce sales that have grown to account for more than 50 percent of its total revenue.

LemurStrap’s system fits well in B&H’s offerings. It consists of a quick-release baseplate and patented shoulder strap technology that keeps DSLR and Mirrorless cameras close to the body, bounce free, and securely in place, while also providing quick access to shooting, editing, and lens changes as needed.

The complete carry system, as well as all of its component parts, are now available on B&H’s website.

LemurStrap quote: “We think this is an excellent fit for LemurStrap,” says Founder James Cursley. “B&H is not a big box experience, nor a faceless chain. Like LemurStrap, B&H is a community of people who are passionate about all things photography, including the outdoors, sports, film, music and audio, art and technology, creating lifelong experiences and enduring memories.”

“This makes a lot of sense for us and will help us reach a much wider audience. This camera is an ideal tool for outdoor adventure photographers for pretty obvious reasons, but photojournalists, birders, marketing, portrait and wedding photographers who have tried it also swear by its fun and secure functionality. That’s who we want to reach more of and B&H can help us do that.”

B&H offers an unparalleled shopping experience for all its customers across as many platforms as possible. LemurStrap also currently sells their signature LemurStrap online at Lemurstrap.com and will continue to do so in tandem with their B&H offerings.

To learn more, visit Lemurstrap.com or @lemurcamerastrap on Instagram and connect via: hello@lemurstrap.com

Or reach out to Eva Cursley (Communication Director) at (970) 585-4878 or hello@lemurstrap.com