Lems Shoes Joins Forces with Darby Communications to Expand Media Presence

August 12, 2025

Darby to spearhead brand’s PR & Affiliate Marketing efforts

Boulder, CO (August 12, 2025) /ENDURANCE SPORTSWIRE/ —Lems Shoes, renowned for its commitment to minimalist, anatomically shaped footwear that supports natural movement, is proud to announce its partnership with Darby Communications, a leading public relations and digital marketing agency specializing in the outdoor, endurance, and hunt/fish industries. Effective immediately, Darby Communications will serve as Lems’ agency of record, spearheading strategic media relations, affiliate marketing, and media events.

Founded in 2011 by Andrew Rademacher, Lems was built on the belief that shoes should support the natural biomechanics of the human foot. Every Lems style is designed with a wide toe box, flexible materials, and a minimalist approach that eliminates unnecessary components, all to promote healthy movement and all-day comfort. From its best-selling Boulder Boot to the fan-favorite Primal line, Lems has cultivated a loyal following among outdoor and fitness enthusiasts, travelers, and wellness-minded consumers.

“We’re incredibly excited to partner with Darby Communications to help spread the word about Lems and our commitment to foot-focused footwear,” says Audrey Niebes, Marketing Director of Lems. “With their passion and expertise, we’re confident this collaboration will help more people discover the benefits of minimalist design and healthier movement from the ground up.”

Through this partnership, Darby Communications will leverage its deep industry expertise and strong media and affiliate relationships to increase awareness of Lems Shoes and its commitment to natural, foot-shaped design. The agency will focus on securing impactful media coverage, crafting compelling brand stories, and driving engagement around Lems’ mission to deliver shoes that promote foot health while still delivering on style, versatility, and durability.

“As longtime fans of Lems, our team is ecstatic to be working with such an iconic footwear brand in the outdoor industry,” states Angie Robinson, President of Darby Communications. “With our experience and deep connections in multiple industries and Lems’ high-quality, well-designed products, we will help the brand heighten their awareness in existing and new markets, helping to grow the brand’s loyal customer base along the way.”

For more information, visit lemsshoes.com or contact Stacy Kline at stacy@darbycommunications.com.

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ABOUT LEMS SHOES

Founded in 2011 by Andrew Rademacher, Lems Shoes was born from a simple idea: shoes should be built around the natural shape and movement of the human foot. Frustrated by the lack of anatomically correct footwear on the market, Rademacher took matters into his own hands, literally, by dissecting traditional shoes, studying last construction and pattern making, and designing his own. The result? Minimalist footwear that strips away the unnecessary, delivering full flexibility, comfort, and foot-shaped design. From its first release, the Primal, to its ever-evolving lineup today, Lems remains committed to creating lightweight, versatile shoes that let your feet move the way nature intended. Learn more about the brand at lemshoes.com.

Contact:

Stacy Kline
Darby Communications
stacy@darbycommunications.com
724.272.9956