Ladder Launches Science-Based Ladder Hydration
March 5, 2020
Innovative formula using Ladder’s Refuel Ratio™ fills in the gaps for peak performance and recovery, creating the most complete hydration product on the market
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs (Sodium, Potassium, Calcium, Magnesium, Zinc, and Vitamin D) with dextrose in a rare formula that both sustains energy and replenishes the nutrients that are lost during exercise. Designed for all athletes from every sport to achieve peak performance during and after physical activity, Ladder Hydration was created to provide a caffeine-free energy boost for the toughest workouts, help overcome fatigue and cramping, and assist the body in absorbing more nutrients so athletes can always finish strong.
“When you sweat, you lose a lot more than just sodium and potassium. Water alone will not replenish everything lost. Your body needs additional nutrients and electrolytes to prevent breakdown and promote recovery,” says Dr. Abbie Smith-Ryan, Ladder’s Nutrition and Science advisor and Director of UNC-Chapel Hill’s Applied Physiology Laboratory. “We designed our Refuel Ratio to help the body maximize absorption of scientifically supported high-performance vitamins and minerals. This combination of sodium-potassium-magnesium-carbohydrates – and the right amounts of them – will help athletes exercise at a higher intensity, go longer, and recover faster.”
Joining a rapidly increasing and in-demand health supplement segment, Ladder Hydration is the most complete hydration product on the market. Taking its simple formula straight from what science shows the human body needs to replenish after sweating, Ladder Hydration uses a scientifically optimized ratio of nutrients, electrolytes and carbohydrates to help the body achieve optimal performance.
“There are many hydration products on the market, but all of them are either missing key ingredients, over-indexing on the wrong ones, or using an ineffective combination of them. All of them are lacking in some way,” says Adam Bornstein, Ladder’s Chief Nutrition Officer. “With Ladder Hydration, we were able to look at the science and create a balanced and complete product that fills in the gaps of what all others are missing.”
Ladder Hydration is also an NSF Certified for Sport®, clean and safe product that is non-GMO, gluten-free, soy-free, and uses zero artificial sweeteners, zero artificial colors, and zero artificial flavors. The product is available in single-serve on-the-go packets or 30-serving bags. For optimal performance, one serving of Ladder Hydration may be mixed with 16 fluid ounces of water.
Ladder Hydration joins the Ladder product lineup giving athletes complete support throughout their physical activity. From pre-workout, to everyday greens and post recovery proteins, Ladder Hydration will now support athletes during and after any workout.
Ladder Hydration and all of Ladder’s NSF Certified for Sport® supplements are available exclusively online at www.ladder.sport.
Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. We formulate products to complement a strong nutritional foundation and unlock the next level in training and exercise.