KINeSYS Sunscreen Invited to Attend Connect SS24 Discovery Marketplace by Grassroots Outdoor Alliance

June 7, 2024

June 6, 2024 /ENDURANCE SPORTSWIRE/ – KINeSYS Performance Sunscreen is proud to announce its invitation to participate in the Grassroots Outdoor Alliance’s Spring Connect Discovery Marketplace. This prestigious event will take place in Reno, NV, on Sunday June 9th. The Discovery Marketplace is renowned for its open-house format designed to maximize efficiency and productivity for both buyers and brands.

The Discovery Marketplace offers retailers the chance to explore the latest and most innovative brands and products, while giving emerging brands a valuable opportunity to present their offerings to top retailers known for embracing new and exciting products.

“With our commitment to creating sunscreen for those who love being active and outdoors, we are thrilled to showcase our range of performance products to outdoor specialty retailers,” said Lisa Heggie, co-owner of KINeSYS. “Since acquiring KINeSYS in 2017, we have grown from zero to over 360 retail locations, focusing on independent specialty retailers, namely run specialty and outdoor stores.”

In May 2024, KINeSYS SPF 50 Fragrance Free Sunscreen achieved a significant milestone by receiving the world’s first-ever Informed Sport certification for sunscreen. The Informed Sport certification ensures the highest level of quality assurance by testing every batch of supplements, and now sunscreens, for substances banned in sport.

Like all KINeSYS sunscreens, the KINeSYS SPF 50 Fragrance Free is designed to provide superior SPF protection without compromising performance. It applies clear and light, dries quickly, and is non-greasy. The product is free from the Top 9 Allergens and contains no added fragrance. It is regularly featured on Allergic Living’s list of “Top Allergy-Friendly Sunscreens” and has earned a recurring Editor’s Award from Runner’s World magazine for “Best Sweat-Resistant Sunscreen.”

Visit KINeSYS Sunscreen at Booth #219 during the Discovery Marketplace to learn more about their innovative products and opportunities for outdoor retailers.

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About KINeSYS Performance Sunscreen

KINeSYS was created in 1995 for elite athletes who wanted a high-performing product that feels like nothing on the skin. The brand built a loyal following, but a few years ago, was in jeopardy of closing forever. In a mad search for the best sunscreen for on-the-go lifestyles, Australians Wade and Lisa Heggie had fallen in love with KINeSYS, realizing that sunscreen made for top-level athletes works fantastically for all kinds of active people, and for all ages. They bought the company in 2017 and operate as a family business, working directly with specialty retailers.

For more information visit www.kinesysactive.com.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry.

104 retailers strong, we build relationships with each other, and our vendor partners, through ideas, insights, shared data, exclusive buying opportunities, education, and a passion for creating memorable experiences for outdoor enthusiasts.