KINeSYS Sunscreen Awarded Pro-Bono BibRave Program

June 13, 2023

BibRave Running Ambassadors to Experience Sunscreen, Just Better

/ENDURANCE SPORTSWIRE/ – KINeSYS Performance Sunscreen is excited to be a recipient of BibRave’s new pro-bono program, “BibRave Brand Picks.” BibRave Brand Picks is a return to the company’s roots of finding and promoting nascent, innovative, and creative new products and brands.

Commencing early June, the KINeSYS x BibRave partnership involves sharing a selection of product with select BibRave Pro Ambassadors. In return for complimentary sunscreen, Ambassadors will provide social promotion of their experience.

As a small family-owned business, we jumped at the opportunity to partner with BibRave,” said Lisa Heggie, Owner. “We have a loyal community of runners who use and trust KINeSYS, however it’s an ongoing challenge to grow and gain visibility in a competitive industry and with our small marketing budget.

Getting KINeSYS Sunscreen on the skin of avid runners, who share honest feedback with their own running community, is an ideal marketing opportunity for our brand.”

Using the dedicated hashtag, #KINeSYSBR, 100+ posts are anticipated from Ambassadors on social channels including Facebook, Instagram, TikTok and Twitter.

The BibRave Team and the selected Ambassadors have been professional, supportive and enthusiastic. We are impressed with the exposure after a few weeks and thank BibRave for enabling a new community of runners to discover KINeSYS.” Wade Heggie, Owner.

About KINeSYS Performance Sunscreen

KINeSYS Performance Sunscreen is a leading family-owned sunscreen manufacturer based in Vancouver, Canada. For 25+ years, the brand has been developing and distributing high-performance sunscreens and continues to manufacture their sunscreens and components in North America.

KINeSYS exists because they’re just like you. Parents, avid runners, skin cancer survivors, hikers, outdoor lovers. Available through speciality Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com and www.kinesyactive.ca.

About BibRave

BibRave is a marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.

One of BibRave’s key strengths is developing creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.