Kia America Returns as Official Automotive Partner of the 2024 Hoag OC Marathon Running Festival

April 22, 2024

Kia America Returns as Official Automotive Partner of the 2024 Hoag OC Marathon Running Festival

ORANGE COUNTY – (April 22, 2024) /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon Running Festival today announced Kia America has returned as Official Automotive Partner of the event and sponsor of the Kia Recovery Zone.

Set for the weekend of May 3-5, 2024, the Hoag OC Marathon Running Festival has evolved into one of Southern California’s most anticipated running events. As the marathon will celebrate its milestone 20th anniversary, 2024 marks the third year of the partnership that will welcome 25,000 registered runners for an unforgettable race weekend experience.

“Having Kia America on board as an official partner brings a new level of support and commitment to our event weekend experience,” said Gary Kutscher, race director of the marathon. “The Kia Recovery Zone will undoubtedly be a highlight for our runners, offering them the resources they need to recover properly and celebrate their achievements.”

Kia America, recognized for its innovative and high-quality vehicles, will leverage this opportunity to underscore its commitment to community wellness and sustainable mobility solutions. The Company is gearing up to expand its current lineup of nine electrified vehicles to a targeted line-up of 11 models by 2025. The Kia EV9 was named the 2024 North American Utility Vehicle of the Year™ by the North American Car of the Year (NACTOY) jury and won ‘Best EV’ in the 2024 Motorweek Drivers’ Choice Awards.

“With our North American headquarters located in nearby Irvine, partnering with an event as significant as the Hoag OC Marathon Running Festival allows us to connect with our local community, emphasizing our commitment to promoting health, wellness, and the joy of movement,” said Steven Center, COO & EVP of Kia America. “The Kia Recovery Zone is a reflection of our dedication to providing innovative solutions that enhance people’s lives, both on and off the road.”

The Hoag OC Marathon includes a variety of additional running distances with the U.S. Bank OC 5K, half-marathon, and Kids Run the OC Empowered by Hoag “Final Mile.” A two-day Health and Fitness Expo kicks off race weekend at the OC Fair & Event Center on Friday, May 3 and Saturday, May 4. The free expo is open to the public, featuring the latest in running, health and nutrition products, as all participants pick up their race number and t-shirt.

The three-day event that draws an international crowd of runners and running enthusiasts, boasts one of the best destination courses on the West Coast, with a terrain that showcases majestic ocean views and stunning inland vistas. For more information about the event, or to register, please visit OCmarathon.com.

About Kia America

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at KiaMedia.com.

* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

About the Hoag OC Marathon

The 20th annual Hoag OC Marathon Running Festival returns to the seaside streets of Orange County, California the weekend of May 3-5, 2024. The Hoag OC Marathon weekend showcases three days of events, including the Kids Run the OC empowered by Hoag, the U.S. Bank OC 5K at sunset on Saturday and Sunday’s 26.2-mile marathon and Half Marathon. The race is a perfect destination event for runners, with the beaches, theme parks and near perfect weather. A free two-day OC Lifestyle & Fitness Expo at the OC Fair and Event Center kicks off race weekend, featuring fitness retailers, exhibits and interactive clinics. Over the history of the race, runners have raised over $8 million for a variety of charities and non-profit organizations. For more information or to register for the race, visit OCmarathon.com.

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