KeyBank Named Title Partner of the Run for a Reason Charity Program for the 2024 DICK’S Sporting Goods Pittsburgh Marathon

January 19, 2024

Since 2009, charity runners have raised more than $16.5 million for local, national and global causes

PITTSBURGH, PA (January 19, 2024) /ENDURANCE SPORTSWIRE/P3R, the engine behind Pittsburgh’s most exhilarating sporting events, has announced that KeyBank has been named title partner of the Run for a Reason Charity Program for the 2024 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. More than 2,700 charity runners are expected to raise more than $1.5 million for the program this year.

“At KeyBank, we believe in the power of community, and our partnership with the Run for a Reason Charity Program exemplifies our commitment to making a positive impact,” said Vic Laurenza, KeyBank Western Pennsylvania Market President. “As the title partner, we are honored to join forces with P3R and the thousands of dedicated runners who have raised over $16.5 million since 2009 for important causes. We believe that thriving communities are built on collective efforts, and we are proud to be part of this transformative journey, fostering change and making a lasting difference in Pittsburgh and beyond.”

Since P3R launched the Run for a Reason Charity Program in 2009, participants in the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events have raised more than $16.5 million for local, national and global causes. This year individuals who participate in the program can choose from more than 40 official Run for Reason charity partners and participate in any of the eight events during the 2024 race weekend, scheduled for May 3-5.

“The Run for a Reason program empowers me to give back to the nonprofit that helped me through my cancer recovery and enables me to get my friends and family involved with the cause,” said Erin Miller, who is a charity runner for the Young Adults Survivors United. “This opportunity gives my friends and family the chance to feel like they are part of my ongoing cancer survivorship and to help others. It’s a win-win.”

KeyBank, which has 40 branch locations in the Greater Pittsburgh area, also will be the presenting partner of the Charity Mile located on the 2024 Pittsburgh Marathon course. This mile will celebrate and cheer on charity runners who run for causes close to their hearts.

The Pittsburgh BACK Half Marathon, exclusive to charity runners and those who wish to contribute to official Run for a Reason charities, will return again this year. Celebrating the achievements of charity runners, the event starts in the Oakland neighborhood of Pittsburgh, at the midway point of the 26.2 mile marathon course. Participants will enjoy an unforgettable experience with a unique medal and special race day bib.

“In KeyBank, we’ve found a partner who shares our commitment to community and positive change,” said Troy Schooley, P3R CEO. “We are proud of what our charity partners and runners have accomplished in the past 16 years. With KeyBank’s support this year, the program will make a bigger impact in our region.”

For more information or to register for the 2024 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, visit www.thePittsburghMarathon.com.

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About the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events

The Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts nearly 40,000 runners.

Read more at: ThePittsburghMarathon.com


About P3R
P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming – including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more – that engage everyone in the Western Pennsylvania community and beyond.

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About KeyBank

KeyCorp’s roots trace back nearly 200 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation’s largest bank-based financial services companies, with assets of approximately $188 billion at December 31, 2023.

Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank is Member FDIC.