Joro Signs Three-Year Sponsorship Deal With Columbia Threadneedle Investments Boston Triathlon

August 10, 2021

Vegan Plant Protein Supplement Made for Bodies in Motion

BOSTON –Joro, the Rhode Island-based makers of vegan plant protein supplements designed for athletes and adventurers, has signed a three-year sponsorship deal with ethos, producers of the Columbia Threadneedle Investments Boston Triathlon.  As part of the agreement, Joro will be onsite at the 2021 event, sampling and selling its new protein powders for registered athletes.

Joro is a vegan-based protein powder, available in both vanilla and chocolate.  The non-GMO powders are gluten-free, allergen-free and have no artificial flavorings, sweeteners or added sugars.  Each serving contains 25g of protein, 18 essential vitamins and minerals as well as an additional 5g of BCAAs.

“Joro brings an easily digestible protein powder, critical for athletes performing at the top of their game,” said Rupert Whiteley from Joro. “We see the Boston Triathlon as a perfect opportunity for us to reach these athletes and individuals who are conscious of what they are consuming and how it might affect their performance.  We look forward to working with the Boston Tri over the next three years.”

Celebrating a return to racing, the 2021 Columbia Threadneedle Investments Boston Triathlon will take place on August 28-29, 2021 in South Boston.  The two-day event offers both Olympic and Sprint distance triathlons, the Boston Corporate Cup competition, an all-ages kids’ fun run and a USA Triathlon-sanctioned Splash & Dash event for children ages 7 to 15. Additional information and registration is available at BostonTri.com.

“We are thrilled to have Joro sign on as a partner for the Columbia Threadneedle Investments Boston Triathlon,” said Michael O’Neil, president of ethos. “Their focus on creating science-driven, health-conscious products are the perfect fit for the athletes who compete in the Boston Triathlon.  We look forward to a long-term partnership!”

For more information and to order on-line, visit www.joroprotein.com

About ethos

e•thos |ˈēθäs| the characteristic spirit of a culture or community as manifested in its beliefs and aspirations.  ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. The organization produces the Columbia Threadneedle Investments Boston Triathlon, and the Lobsterman Triathlon.

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Erin Callanan