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Johnson Fitness & Wellness, Peloton Ink Retail Partnership

October 6, 2025

Just ahead of the holiday shopping season, Peloton has forged a retail partnership with Johnson Fitness & Wellness (JFW), the retail division of Johnson Health Tech, bringing the connected fitness company’s new Cross Training Series to more than 100 JFW stores nationwide and giving consumers hands-on access to its latest lineup.

The move delivers on Peloton’s promise to expand its retail presence through microstores and third-party partnerships, giving more consumers the opportunity to experience its equipment in person. Athletech News