JAM Collective to Host a Virtual, Multi-Week Sustainability Instagram Live Series with Industry Leaders

September 28, 2020

San Francisco, Calif. – September 28, 2020– JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live Series: JAM Sustainability Sessions. Starting this week, JAM Sessions presents a multi-week sustainability series featuring prAna, Osprey, Houdini, LifeProof, and The Renewal Workshop.

Over the month of October, JAM Sustainability Sessions will highlight each brand’s commitment to sustainability, current season milestones, future goals, and what each brand has learned during their individual sustainability journey.

“We have been hosting JAM Sessions for six months, influenced by our community to continue building connections, sharing ideas, and inspiring creativity,” said Julie Atherton, JAM Collective’s founder and principal. “We are honored to work with and amongst brands that have made both long term commitments to producing products in a sustainable way and those who are just beginning the journey.  Our intention, through the month-long JAM Sustainability Sessions, is to share the individual stories with our community, in order to inform and inspire.”

JAM Sustainability Sessions

Thursday, October 1st @ 1pm PT
prAna’s Rachel K. Lincoln, director of sustainability, & Kirsten Wadley, director of marketing

Thursday, October 8th @ 2pm PT
Osprey’s Mark Galbraith, VP of Product, & Timmy O’Neill, Osprey athlete

Thursday, October 15th @ 12pm PT
Houdini’s Eva Karlsson, CEO, & Ben Ferencz, sales marketing manager North America

Thursday, October 22nd @ 12pm PT
The Renewal Workshop’s co-founders, Nicole Bassett & Jeff Denby

Thursday, October 29th @ 12pm PT
LifeProof’s David Nebel, engineering design manager, & Kristen Tatti, PR manager

@jamcollective Instagram Live

JAM Sessions, started in March 2020, is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying the voices and stories of nonprofits, BIPOC, and underrepresented communities, as a part of JAM Sessions.

Tune in to the JAM Collective Instagram Live for JAM Sustainability Sessions every Thursday in October.


About JAM Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net