Ironman’s Big Bet On Trail Running

September 21, 2022

When the news broke in May 2021 that Ironman and UTMB were joining forces, the small corner of the internet that hosts the trail running community nearly lost its collective mind. Skeptics lamented the end of trail running’s eccentric, community-centric culture, while optimists celebrated the likelihood of better race organization, standardized rules, and real prize money. Outside Online