IRONMAN Foundation Continues Community Support Over Holiday Season

November 24, 2020

IRONMAN Foundation will donate $1 to Feeding America for every Rock This Town Turkey Trot participant, plus an additional $10,000 grant; Operation IRONAID Nutrition supports 48 local food banks; $1 Million pledged to Island of Hawai`i community through Kahiau Together Initiative

TAMPA, Fla. (November 24, 2020) – The IRONMAN Foundation® is continuing its efforts to combat hunger needs during the Holiday season through initiatives, including Kahiau Together, Operation IRONAID Nutrition, and the Rock This Town® Turkey Trot.

“Food insecurity has become one of the most emergent needs caused by the pandemic across all communities, especially for children whose schools have been closed,” says Sarah Hartmann, Executive Director of the IRONMAN Foundation. “We are continuously committed to meeting the needs of those most challenged by today’s circumstances and hope these programs will provide relief to our race communities and beyond this holiday season.”


Rock This Town, a program of the IRONMAN Foundation® invites runners to the Rock This Town Turkey Trot through the Rock ‘n’ Roll Virtual Running Club. Runners are encouraged to run or walk a 5K or more between the United States Thanksgiving holiday on November 26 and Giving Tuesday on December 1. For every runner that takes part, the IRONMAN Foundation will donate $1 to Feeding America for those facing hunger this holiday season. To date, over 2,800 runners have registered. In addition, the IRONMAN Foundation will distribute a $10,000 IRONAID COVID-19 Support Fund grant to Feeding America to help support hunger relief this holiday season. More information about the Rock This Town Turkey Trot can be found here.


In support of the Hawai`i community, birthplace of IRONMAN and home of the IRONMAN World Championship®, the IRONMAN Foundation through the Kahiau Together initiative has pledged $1,000,000 to help distribute food throughout the Island of Hawai`i. Kahiau, meaning to give lavishly without expectation of return, supports the community through drive-through “Aid Stations” for families on the island to safely pick up bundles of carefully curated foods, in addition to a grant program to support food banks and local nonprofits. Since July, nearly 30,000 meals have been served through 11 distribution events, including over 600 Thanksgiving meals provided this week. More information on Kahiau Together can be found here.


Through Operation IRONAID Nutrition, the IRONMAN Foundation has partnered with local IRONMAN®, IRONMAN 70.3® and Rock ‘n’ Roll Marathon Series® staff throughout the year to help meet nutritional needs by purchasing food for 48 local food banks. In conjunction with Visit Panama City Beach IRONMAN Florida and Visit Panama City Beach IRONMAN 70.3 Gulf Coast, the IRONMAN Foundation hosted an IRONAID Food Drive. Athletes donated non-perishable food items which were distributed to Rebuild Bay County to meet hunger needs of the Greater Panama City Beach community, along with a $1,000 IRONAID grant from the IRONMAN Foundation. Grant applications for the final round of IRONAID COVID-19 Support Fund grants in 2020 are currently being accepted from health-related organizations with COVID-19 response programs, including programs meeting nutritional needs. Deadline for submission is Tuesday, December 15. More information about IRONAID can be found here.

For more information on the IRONMAN Foundation visit www.ironmanfoundation.org. For media related inquiries, please contact press@ironman.com.


About the IRONMAN Foundation

The IRONMAN Foundation creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through giveback programs led by the IRONMAN Foundation to more than 9,500 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Marathon Series participants are powerfully linked to the community and together help leave a positive legacy behind in race communities long after event day. For more information on IRONMAN Foundation programs, including TEAM IMF, Community Fund, Rock This Town®, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance (www.advance.com), a private, family-owned business. For more information, visit www.ironman.com.