IRONMAN 70.3 Michigan Triathlon Returns to Frankfort, Michigan on Sunday, Sept. 15, 2024

September 28, 2023

General registration for the 2024 IRONMAN 70.3 Michigan triathlon set to open on Oct. 4* by visiting www.ironman.com/im703-michigan

FRANKFORT, Mich. (Sept. 28, 2023) /ENDURANCE SPORTSWIRE/ – It has been announced, the IRONMAN® 70.3® Michigan triathlon will return to Northern Michigan and the city of Frankfort on Sunday, Sept. 15, 2024. General registration for the 2024 IRONMAN 70.3 Michigan triathlon will open on Oct. 4* and can be accessed by visiting www.ironman.com/im703-michigan.

“Athletes have continued to flock to Northern Michigan to compete in this popular IRONMAN 70.3 event,” said Eric Atnip, Regional Director for The IRONMAN Group. “We are thrilled to continue our partnership with Traverse City Tourism to showcase this unique Midwestern destination to athletes from around the globe and look forward to returning to race in Frankfort in 2024.”

“We continue to see overwhelming support from the community,” said Trevor Tkach (Tah-koch), President of Traverse City Tourism “Whether it’s volunteers, safety teams, or just folks who come out to cheer the athletes there is tremendous enthusiasm.”

Known for its spectacular sunsets, unbelievable views from the pier and charming life on Main Street, Frankfort, Michigan is a quaint lakeside town that offers a home away from home feel. The IRONMAN 70.3 Michigan triathlon swim start and finish are located next to the transition area on Betsie Bay which hosts the 1.2-mile swim. Once out of the water, athletes embark on a 56-bike ride that travels along legendary and historic highway M-22 and surrounding roads in beautiful Benzie County. To cap off the event, a 13.1-mile run is made up of two out and back loops that takes place on paved trails and roads around Betsie Bay. While on the flat and fast run course, athletes will be able to see and feel the energy from the transition area and finish line, which will provide an unforgettable experience on race day. The IRONMAN 70.3 Michigan race is truly a hidden gem on the IRONMAN 70.3 circuit.

In 2022, the IRONMAN 70.3 Michigan triathlon ranked high in the IRONMAN 70.3 Athletes’ Choice Awards. The event was voted Best Race Venue, 2nd Best Overall Race, 2nd Best Bike Course and 4th Best Finish Line. Results for the North American regional 2022 Athlete Choice Awards were gathered from post event surveys sent to all athletes who competed in an IRONMAN 70.3 North America Series event.

For more information about the 2024 IRONMAN 70.3 Michigan triathlon, visit www.ironman.com/im703-michigan. Media related inquiries may be directed to press@ironman.com.

* Subject to change


About Traverse City Tourism

Traverse City Tourism is an independent, not-for-profit destination management organization (DMO) that promotes the greater Traverse City area as a leisure and business destination with an excellent quality-of-life. Through the impact of travel, Traverse City Tourism helps strengthen the local economy and supports a thriving entrepreneurial community. Details on the region’s lodging, attractions and area events are available at www.TraverseCity.com.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.