Injinji Launches Everyday Upcycled Collection in North America
November 6, 2019
The leading running and outdoor-sock brand expands its Everyday lifestyle sock line with a commitment to sustainability.
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an upcycled fabric blend, and the supreme sock engineering technology that Injinji is known for.
“Injinji fans are more environmentally conscious than ever before, and our new Everyday Upcycled collection is one way we are listening to consumer feedback and demand for sustainable products,”said Injinji CEO and President Jason Battenfield. “We couldn’t be more excited about this launch and how it will help reduce Injinji’s impact on the environment while continuing to provide our fans with innovative, durable socks that will inspire them to make the world a better place.”
The new Injinji Upcycled Cotton collection features an Everyday Lightweight Crew Upcycled Cotton style (MSRP $13.00) and Everyday Lightweight Hidden Upcycled Cotton style (MSRP $11.00), offering two colors in each model. Each sock is constructed of a unique fiber blend called Recover® Blue, which is constructed of upcycled cotton fibersand recycled polyester that is sourced from post-consumer rPET (recycled polyethylene terephthalate) bottles. The rPET used in the new collection is obtained by melting down post-consumer plastic bottles and re-spinning it into new polyester fiber.
The Recover® Upcycled Cotton fibers in each sock use textile waste as a raw material resource, diverting it from landfill and incineration, and reincorporates the material back into the construction of each sock. The Recover® Blue fiber blend is third-party certified and measured by its environmental impact to determine the true quality of the product. In being less dependent on virgin materials, using Recover® in the new Everyday Upcycled collection offers low-impact manufacturing processes that reduce carbon emissions, save energy, reduce water and land use, and set a new industry standard.
The Injinji Everyday Lightweight Crew Upcycled Cotton and Injinji Everyday Lightweight Hidden Upcycled Cotton styles are offered in unisex sizing. Both models are available for purchase today only on injinji.com.
For more information about Injinji, please direct media inquiries to PR Director Massimo Alpian at email@example.com.
About Injinji: Injinji® is the innovator of the patented five-toe Performance Toesock™ for runners and outdoor enthusiasts. Injinji, which means to reach one’s peak performance in Japanese, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock. Recognized by the American Podiatric Medical Association for proper digital toe alignment and superior moisture management, all Injinji Toesocks have the APMA Seal of Acceptance. For more information about Injinji, please visit injinji.com.