INCUS Performance Announce INCUS | NOVA 2.0 and Mixed Reality™ to Revolutionise Endurance Sports Broadcast and Bring Connected Fitness to the Masses

October 23, 2022

The INCUS Performance team announce their next generation INCUS | NOVA wearable fitness tracker, with 5G connectivity, onboard location and more, to impact and engage sports fans with new interactive experiences - known as Mixed Reality™.

/ENDURANCE SPORTSWIRE/ – The INCUS | NOVA, a ground-breaking and unobtrusive piece of wearable fitness-tracking technology, sits in a mesh pouch atop the centre of the spine and unobtrusively tracks you while you workout. Using high performance 10-axis MARG motion sensors, the INCUS | NOVA accurately measures and analyses the movement a user’s body makes during exercise. The NOVA and accompanying CLOUD app takes this rich positional information to produce high quality actionable training feedback – giving athletes insights to improve technique and proactively manage injury when swimming and running.

Coming in 2023, INCUS are pleased to announce the development of an upgraded model – the NOVA 2.0. This device comes equipped with onboard location, wireless charging and 3x battery capacity, all within the same physical size as the original device. The addition of high-precision GNSS location means that the NOVA 2.0 functions as a complete standalone unit, bringing INCUS’ outstanding motion analytics to outdoor swimming, running, cycling, and beyond without the need for a smartphone or other device.

Going one step further, INCUS is pioneering a new way of connecting outdoor swimmers, runners and cyclists with remote audiences in absolute real time, known as Mixed Reality™. Using cutting-edge onboard 5G connectivity within the NOVA 2.0, INCUS delivers seamless live broadcast of multisport and health information to remote audiences around the world, direct from the backs of athletes in the field.

This unprecedented achievement brings together live, outdoor swim/bike/run activities with the virtual world for the first time, via livestream metrics and upcoming interactive virtual experiences. Mixed Reality™ enables live, outdoor races and events to be reflected in a metaverse environment in real time, while allowing friends, colleagues, teammates, and coaches the opportunity to interact and engage together like never before. For professional sports, this means a new era in sports broadcasting and safety; for individuals, the ability to enjoy outdoor training and racing experiences with others across the world, at the same time, and more.

For events:

Endurance sports broadcasts have traditionally been limited to video storytelling and commentary. This often focuses solely on the leader of a race, with little to no information on how other athletes are progressing and how the race unfolds behind. Powered by live location and performance data from NOVA 2.0, INCUS | Mixed Reality™ supports fresh, exciting commentary and fan engagement across swim, run and cycling environments, with to-the-second updates on location, speed, cadence and more. The NOVA 2.0 also connects with 3rd party health sensors such as Heart Rate monitors and Power meters to enable them to stream live to the Mixed Reality metaverse. Paired with interactive online experiences, this allows a future where fans can make the race their own, follow who they like using virtual cameras and 3D displays, and unpick the stories behind the golden moments beloved in sport.

For individuals:

For everyday athletes, Mixed Reality™ brings connected fitness to life, improving training, remote competition and safety. For those accustomed to virtual cycling, experiences similar to riding your favourite routes without the constraints of a static bike or indoor trainer become possible, while still competing in a virtual reality event against your closest rivals and gaining XP. Similar experiences will be provided in swimming and running too, with a host of exciting applications to be announced next year.

INCUS is set to disrupt the world of endurance sport and connected fitness with major racing partnerships and Mixed Reality™ events to be announced for the 2023 summer season.


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Sam Begg



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