iFIT Wants To Turn Social Media Stars Into Fitness Coaches

March 17, 2026

The connected fitness brand is betting on the growth of influencers in a new incubation program designed to help spotlight and develop emerging talent

iFIT is launching a trainer incubation program designed to discover, mentor and support the next generation of fitness coaches, especially those with large social media followings.

With iFIT Next, creators and coaches will have the connected fitness brand’s backing to accelerate their knowledge and reach, becoming iFIT Trainers in the process as the brand seeks to provide emerging talent with the resources to scale their global reach.

“Fitness leadership is evolving,” said iFIT chief subscription and content officer Jeremy McCarty. “The next great trainers aren’t discovered in gyms, they’re building communities online and inspiring millions every day.” Athletech News