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Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride

August 3, 2021

Hyland’s team brings wealth of endurance racing experience to the North Carolina BWR

LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team will tackle the Asheville Belgian Waffle Ride in Western North Carolina on August 21, 2021.

During the 2021 race season, Hyland’s Powered is sponsoring the Belgian Waffle Ride series as the Official Cramp Relief Sponsor and will provide Leg Cramps products at aid stations along the BWR Asheville route. The punishing 104-mile race route includes more than 11,000 feet of climbing and 40 miles of off-road terrain.

The athletes named to the Asheville BWR roster include Andrew Behnke, Candice Zipf, Eric Henry, Jeffrey Maher, Juan Tisera, Melanie Blake, Nikolaus Hagedorn, Tagert Smith, and Wilis Johnson. The athletes from age 30 to 52, hailing from all over the East Coast and the Midwest to represent Hyland’s Powered.

“We’re incredibly proud to announce this team of impressive athletes for the Asheville Belgian Waffle Ride,” said Lisa Shapiro, Brand Director at Hyland’s. “This year’s Belgian Waffle Ride teams have tackled everything from Ironman events to centuries, double centuries, and marathons. They bring a wealth of experience with endurance sports, and we’re very excited to see them come together to race the Waffle in Asheville.”

To support the achievements of their ambassadors and endurance athletes everywhere, Hyland’s offers a wide array of recovery-focused products, including their signature Hyland’s Leg Cramps tablets, Leg Cramps Ointment, Muscle Therapy Gel with Arnica, ArnicAid, ArniSport, and Bioplasma Sport. To learn more about the Hyland’s Powered teams, follow @hylandspowered on Facebook and Instagram, or visit Hylands.com/powered.

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ABOUT HYLAND’S

Hyland’s, Inc. develops homeopathic medicines with the highest- quality natural ingredients, following the strictest standards of preparation*. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Nighttime Tiny Cold Syrup to Hyland’s Calms Forté, Hyland’s cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective, and safe for the entire family. For more information on products, visit www.hylands.com

*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.

 ABOUT MONUMENTS OF CYCLING

Monuments of Cycling is committed to delivering the most unique cycling events in the country, offering experiences for the most elite athletes on the planet, as well as those in awe of them, through the creation of world-class races that engage riders in myriad and unexpected ways. Our mission is to inspire riders of all stripes to reach, grow and aspire to new levels of fulfillment and joy, finding new ways to test their physical and mental fortitude. To learn more, visit www.MonumentsofCycling.com or contact Michael Marckx at mmx@monumentsofcycling.com.