How Super Shoes are Upending Running’s Sponsorship Model

April 28, 2022

Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of success by retaining the freedom to race in their preferred shoe. Outside Online